Veranstaltungsprogramm der VHB Tagung

Sitzung

WK TIE: Innovation platforms and ecosystems

Zeit:

Donnerstag, 19.03.2026:

11:30 - 12:30

Veranstaltungsort: VG 2.105

Seminarraum

Sitzungsthemen:

TIE

Präsentationen

Incumbent Adoption of Platform Marketplace Business Models in B2B Industries: A Cognitive Perspective

Alexander Engelmann¹, Georg Reischauer², Annabelle Gawer³

1: WU Vienna University of Economics and Business; 2: Leuphana University Lüneburg & JKU Linz; 3: University of Surrey

Agents , Institutions, and Growth Catalysts: Towards a Process - Theoretical Model of Digital Platform Development in the Global South

Moritz Maier¹, Johannes Langenbach², Michael Keenan³, Kinya Kaibung'a³, Andreas König¹, Michael Grimm¹

1: Universität Passau, Deutschland; 2: Université Paris 1 Panthéon-Sorbonne; 3: International Food Policy Research Institute Kenya