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Chair der Sitzung: Karin Kreutzer, EBS Universität Chair der Sitzung: Elke Schüßler, Leuphana Universität Lüneburg Chair der Sitzung: Jonas Friedrich, Universität St. Gallen Chair der Sitzung: Nadine Kammerlander, WHU - Otto Beisheim School of Management Chair der Sitzung: Felizia von Schweinitz, Professur für Nachhaltiges Wirtschaften, Universität Hamburg Chair der Sitzung: Amyn Vogel, Ludwig-Maximilians-Universität München
The VHB has chosen the theme “Responsible Innovation – Business Administration Shaping the Future” for its 2026 conference. If the discipline of Business Administration really wants to responsibly shape the future, we need to increasingly translate our research insights into meaningful contributions to advance public discourse. Therefore, we need to consider how to create tangible benefits beyond academia alone and inform managerial practice and society at large (Aguinis & Gibson, 2025). In addition, international accreditation bodies including AACSB, AMBA and EQUIS require business schools to transparently measure, communicate and manage their impact.
Traditional measures of scholarly impact often emphasize publications in high-ranked journals, citations and recognition within the academic community. While essential, these indicators capture only part of the broader value of research. Business research, in particular, has the potential to shape multiple domains beyond academia, including education, managerial practice, policy, and society. How do we, as individual researchers and as faculty of business administration create impact for students and our university community, for managerial practice including managers, consultants and professional associations, for society at large (policymakers and governmental bodies, media and nongovernmental organizations), and for the global community including transnational institutions (and beyond the Western context)?
The proposed workshop spans across the boundaries of the WKs (scientific commissions) involving members from WK-Mark, WK-Nama, WK-Org, WK-ÖBWL and WK-TIE inviting all VHB members to participate in this important conversation about research impact.
We plan for an interactive workshop format which will include a plenary discussion (30 minutes), and an interactive format including round tables (30 minutes).
The plenary discussion will cover best practice examples of enhancing, measuring, communicating, and managing research impact.
The round tables will be centered around broader topic categories; (1) measuring and reporting impact, (2) enhancing research impact as a junior scholar, (3) how to create impact for managerial practice (with Ulrich Pidun, Boston Consulting Group) and (4) translating and disseminating your research to the media (with Wiebke Harms, Harvard Business Manager).
Präsentationen
From Insight to Impact
Chair(s): Karin Kreutzer (EBS Universität, Deutschland), Jonas Friedrich (Universität St.Gallen), Elke Schüssler (Leuphana Universität Lüneburg), Nadine Kammerlander (WHU - Otto Beisheim School of Management), Felizia von Schweinitz (Universität Hamburg), Amyn Vogel (Ludwig-Maximilian Universität), Frank-Martin Belz (TUM)
