SFS Cavalcade North America 2024
Georgia State University | May 19-22, 2024
Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 16th June 2024, 09:23:22am EDT
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Session Overview |
Session | ||
Track T1-5: Entrepreneurship and VC
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Presentations | ||
Mobile Apps, Firm Risk, and Growth University of California-Berkeley This paper studies the economic importance of mobile applications (apps) as intangible assets. Using novel data, we construct a market-based app-value measure and show that it corresponds positively with apps' utility value, measured by future downloads. Firms' app values are associated with a significant reduction in firm-specific risk, especially when the apps collect user data. Following the California Consumer Privacy Act—a plausible exogenous shock to data-collecting ability—the relationship between app value and firm risk diminishes. Moreover, firms' app values predict substantial future growth and increased market power, and the growth is more pronounced when apps collect data.
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