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Workshop 4b: Successful public messaging about early palliative care: The 7 keys of the Waiting Room Revolution
Language: English
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Successful public messaging about early palliative care: The 7 keys of the Waiting Room Revolution McMaster University, Canada Description In 2021, Drs. Winemaker and Seow created a public health palliative care social movement called The Waiting Room Revolution, which is designed to make a palliative care approach accessible to all patients and families early in their illness journey. (www.waitingroomrevolution.com) The heart of the movement is to activate patients and families, early in their life-changing illness, to take charge and control of information. The movement has different communication strategies including social media, a podcast and a book. The movement has achieved several milestones of success: The podcast is ranked in the top 1.5% of global podcasts, has over 100K downloads, and is listened to in 82 countries. The book was a #1 best-seller in it first month of release. Dr. Seow will share the lessons learned in messaging about palliative care to the general public, patients and families, including the resulting 7 keys that can activate patients, families, and providers to have a better illness journey. He will also share the 7 actions for providers that correspond to the 7 keys for patients. The workshop will discuss the applicability of these 7 keys to other countries and strategies for spread. Target audience All health care providers and palliative care educators Learning objectives
Structure of the workshop The format of the 1.5 hour timeframe:
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