Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Stephen Gilbert1, Parshuram Hotkar2, Chuanjun Liu3
1University of Texas at Austin, United States of America; 2Indian School of Business, Hyderabad; 3Fudan University
Several prominent online platforms operate both reselling and agency channels. We explore when and why the platform and a supplier would choose to interact via the platform's agency channel versus its reselling channel.
Blockchain supply chains, information leakage, and competition threats
Khalil Esmkhani, Agostino Capponi
TBD
Problem: Economic drivers of blockchain adoption for supply chain financing. Methodology/Results: Model of firms in a linear supply chain facing information leakage and entry threats. Adoption depends on short-term gains vs. long-term threats. Blockchain adoption is welfare enhancing. Proposed solutions: smart contracts and self-financing transfers.
Loyalty currency and mental accounting: do consumers treat points like money?
Freddy Lim, So Yeon Chun, Vlle Satopaa
INSEAD, Singapore
Problem: Loyalty programs and consumer payment choices. Methodology/Results: Analyzing loyalty program data, we find factors influencing payment decisions, such as mental accounting and perceived value of points. Different consumer segments exhibit distinct attitudes toward points. Managerial implications: Firms can use this understanding to design effective pricing strategies, expand partnerships, and enhance consumer loyalty.
