Session | ||
MC6 - BO5: Behavior in markets
| ||
Presentations | ||
Behavioral externalities of process automation 1Baruch College, CUNY, United States of America; 2University of Texas at Dallas; 3University of Texas at Dallas We study the behavioral effects of process automation on human workers interacting with automated tasks. A stylized model with two workers completing their tasks sequentially predicts that workers do not delay their tasks if the early completion bonus is high enough. Our behavioral experiment shows that workers actually tend to delay their tasks. Process automation improves the project completion rate and time but reduces the productivity of the worker who collaborates with the robot. Measuring strategic behavior in the gig economy: multihoming and repositioning The Wharton School, University of Pennsylvania TBD Incentivizing healthy food choices using add on bundling McGill University How can retailers promote healthier food choices? Price, convenience, and taste are key factors. Healthy nudges can incentivize customers. In a field experiment, add-on bundles were tested: unhealthy, healthy, and choice bundles. Healthy snacks increased healthy purchases, even when unhealthy snacks were promoted. However, the effect was not long-term. Retailers can benefit by offering add-on choice bundles, increasing revenue and profit. |