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ME10 - SP10: Snap Presentation: Retail and revenue management
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Presentations | ||
Giveaway strategies for a new technology product Western University, Canada . Assortment and Price Optimizations under a Multi-Purchase Model Smith School of Business, Queen’s University, Canada We propose a multi-stage choice model in which customers can choose multiple products and multiple units of each product in a single shopping trip. We characterize the optimal assortment under the cardinality, space, and basket size constraints, respectively. We prove the NP-hardness of the problem under the latter two constraints and develop approximation algorithms to find near optimal assortments. We solve the price optimization problem efficiently and provide a calibration method. Product line design vs. assortment optimization under the mixed multinomial logit model University of Mannheim, Germany This paper studies assortment optimization and product line design problems under the mixed multinomial logit model and discrete pricing. Both literature streams are connected by improving exact, extending approximate, and novel heuristic methods. We show that an FPTAS algorithm exists even if prices are taken into account. To improve the state-of-the-art conic formulation, valid inequalities are introduced to a branch and cut method. Our results show an average time reduction of 35 % - 66 %. Price and quality competition while envisioning a quality-related product recall Ontario Tech University, Canada Many product recalls are caused by quality-related product failures. This paper analyzes quality and pricing strategies for competing firms facing the risk of a severe quality-related recall making the product hazardous and leading to its removal from the market. We develop a two-stage Nash game where the probability of recall depends on the firms’ chosen quality investments, and either firm can experience a recall. Is Your Price Personalized? Alleviating customer concerns with Inventory Availability information Katz Graduate School of Business, University of Pittsburgh, United States of America Customers are concerned about personalized pricing (PP) tactics. Using a Bayesian persuasion framework, we study whether and under what conditions price can signal such PP implementation to customers. We also investigate whether disclosing inventory availability information can alleviate customer concerns and benefit the firm and customers. We show that price alone may not signal PP, and firms can create transparency over the pricing strategies by disclosing inventory availability information. |