| Session | ||
MB8 - SCM5: Innovative supply chain
| ||
| Presentations | ||
Supplier channel choice via online platform 1University of Texas at Austin, United States of America; 2Indian School of Business, Hyderabad; 3Fudan University Several prominent online platforms operate both reselling and agency channels. We explore when and why the platform and a supplier would choose to interact via the platform's agency channel versus its reselling channel. Blockchain supply chains, information leakage, and competition threats TBD Problem: Economic drivers of blockchain adoption for supply chain financing. Methodology/Results: Model of firms in a linear supply chain facing information leakage and entry threats. Adoption depends on short-term gains vs. long-term threats. Blockchain adoption is welfare enhancing. Proposed solutions: smart contracts and self-financing transfers. Loyalty currency and mental accounting: do consumers treat points like money? INSEAD, Singapore Problem: Loyalty programs and consumer payment choices. Methodology/Results: Analyzing loyalty program data, we find factors influencing payment decisions, such as mental accounting and perceived value of points. Different consumer segments exhibit distinct attitudes toward points. Managerial implications: Firms can use this understanding to design effective pricing strategies, expand partnerships, and enhance consumer loyalty. | ||