This session seeks to illustrate how academic research can, and probably should, be focused on relevant problems that are academically publishable as well as generate findings that are relevant and actionable for the practitioners who face the problem. That said, academics face the challenge of getting their academic research out of their proverbial ivory tower. “Ivory tower criticisms,” however, are also not entirely fair because academics do have impact, though delayed, by integrating their research into their teaching. But they could also be reaching out more directly to the practitioner community. This is easier if, throughout the research, researchers have kept actively challenging themselves to make sure of the relevance of their work. If so, then this is merely a matter of translation. But if the research fails the relevance test, then it is unlikely that the research is merely lost in translation — unfortunately, it may already have been lost before translation. That is something that academics, even if only for their self-fulfillment, will want to avoid. Working on problems relevant for practice is far more intrinsically rewarding, and after the research is completed, also pays off through real impact.