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Session Overview
KEYNOTE 7: Mapping the growing overtourism sentiment in Europe: what residents tell us
Wednesday, 11/Sep/2019:
8:40am - 9:05am

Location: Congress center
Sall Innsbruck
by Olivier Henry-Biabaud

Session Abstract

Overtourism and its related effects continues to rattle the travel and tourism industry, causing uncertainties and potential tensions amongst destination stakeholders, visitors, and residents. While the mountain destinations have been relatively spared from the anti-tourism syndrom until now, it must however face anticipated risks from overtourism and associated sustainability issues.

Based on a first of its kind global Resident Survey (Resident Sentiment Index), the UNWTO-endorsed Research Agency TCI Research has scrutinized sentiment on tourism development among 10 000+ resident across European and US touristy destinations. Between media noise and reality, TCI Research dispels seven stereotypes commonly heard about the overtourism impact and its roots, giving data-based evidence of what to do and not do for mountain resorts and DMOs by learning from past mistakes.

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Conference: IMC 2019
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