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Workshop #484 (Part 1): Unfolding artificial serendipity in the digital age
Time:
Thursday, 25/Apr/2024:
2:00pm - 3:30pm
Location:Room 4
Events III on 3F
3F沙龙III
Presentations
Unfolding artificial serendipity in the digital age
A. Lin1, S. Webber1, X. Chen1, Y. Zhao2
1University of Sheffield, United Kingdom; 2Nanjing University
Serendipity is broadly understood as a beneficial and unsought discovery triggered by chance and sagacity. The increase in using AI for product recommendations and promotions has changed underpinning conditions for serendipity and, thereby, people’s serendipitous experience. Today, online information encountering is artificially created to target individuals and they are not random nor by chance. We refer to such an encounter as ‘artificial serendipity’ (AS). Many consumers are now aware that algorithms may trigger encountering and are semi-expecting a beneficial discovery to happen when browsing the Internet. Some may even learn to reverse machine learning for their purposes, while others have unpleasant experiences of artificial serendipity. The existing serendipity models do not sufficiently address the design, activities, processes, and consequences relating to AS. The importance of AS requires revisiting, revising, and incorporating AS into the current serendipity models.
