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Session Chair: Roberta Bernardi, Royal Holloway, University of London
Location:Lecture Theatre 5 (Diamond) The Diamond
Measuring the effect of public health campaigns on Twitter: the case of World Autism Awareness Day
Wasim Ahmed1, Peter A. Bath1, Laura Sbaffi1, Gianluca Demartini2
1Information School, University of Sheffield; 2School of Information Technology and Electrical Engineering, University of Queensland
Mass media campaigns are traditional methods of raising public awareness in order to reinforce positive behaviors and beliefs. However, social media platforms such as Twitter have the potential to offer an additional route into raising awareness of general and specific health conditions. The aim of this study was to investigate the extent to which a public health campaign, World Autism Awareness Day (WAAD), could increase Twitter activity and influence the average sentiment on Twitter, and to discover the types of information that was shared on the platform during a targeted awareness campaign. This study gathered over 2,315,283 tweets in a two-month period. Evidence suggests that the autism cam-paign, WAAD, was successful in raising awareness on Twitter, as an increase in both the volume of tweets and level of positive sentiment were observed during this time. In addition, a framework for assessing the success of health campaigns was developed. Further work is required on this topic to determine whether health campaigns have any long lasting impact on Twitter users.
Conceptualizing the Role of Reading and Literacy in Health Information Practices
Miraida Morales, Nina Wacholder
Rutgers University, United States of America
This paper proposes that a focus on reading and literacy can deepen our understanding of information seeking and everyday life information practices. We analyze techniques for assessing and evaluating health information developed for adult emerging readers and the use of readability formulas and health literacy guidelines in the creation of these materials. This conceptualization of the role of reading, readability, and literacy in health information practices as a sociotechnical system forms the basis for an ongoing mixed-methods study on the role of readability in the health information practices of adults who are learning to read. The study’s findings will better inform recommendations for creating health information and will deepen our understanding of what makes a useful health information document for adults who are learning to read. The results of this research will help to improve access to quality health information for members of communities that face greater health disparities.
Work that Enables Care: Understanding Tasks, Automation, and the National Health Service
Matt Willis, Eric T. Meyer
University of Oxford, United Kingdom
Automation of jobs is discussed as a threat to many job occupations, but in the UK healthcare sector many view technology and automation as a way to save a threatened system. However, existing quantitative models that rely on occupation-level measures of the likelihood of automation suggest that few healthcare occupations are susceptible to automation. In order to improve these quantitative models, we focus on the potential impacts of task-level automation on health work, using qualitative ethnographic research to understand the mundane information work in general practices. By understanding the detailed tasks and variations of information work, we are building a more complete and accurate understanding of how healthcare staff work and interact with technology and with each other, often mediated by technology. This will then contribute to more granular and de-tailed models of areas in healthcare where automation may be possible.
Electronic Document and Records Management System Implementation in Malaysia: A Preliminary Study of Issues Embracing the Initiative
AZLINA AB AZIZ, ZAWIYAH MOHAMMAD YUSOF, UMI 'ASMA MOKHTAR, DIAN INDRANI JAMBARI
The Electronic Document and Records Management System (EDRMS) is a software application that manages digital information, merging both document management and records management functionality which will increase the busi-ness efficacy and deliver better accountability. Literature in the area has identified that there are issues hindering organisation from implementing EDRMS. These are not ready to change, do not possess the required knowledge and skills, lack of policy and procedure in place, not receiving support from the top management and not competent over the security and privacy matter. Malaysia which is striv-ing into a fully developed nation by the year 2020, also embarking on EDRMS to enhance its quality of service delivery. However, not all organisations particularly in the public sector succeeded in implementing EDRMS endeavour partly due to the above mentioned problems. This study seeks to identify and validate the is-sues which impede the materialisation of EDRMS in Malaysia public sector. Data was collected qualitatively through literature review and interview where the latter technique involved the EDRMS experts. This study could help the Malaysia pub-lic sector to discover the issues in implementing EDRMS and to develop policies, procedures, or take appropriate actions for the smooth running of EDRMS.