This conceptual paper explores the evolution of social and sustainability indicators in business reporting, contrasting it with developments in national accounting measures like GDP. The core inquiry examines how businesses can move "beyond profit" as the sole measure of success, similar to how nations are moving "beyond GDP." It argues that in the past decade, there has generally been a shift from single aggregate measures such as GDP for nations and profit for businesses to more comprehensive frameworks for assessing societal and business progress. In the case of national accounting, other measures such as the Human Development Index and initiatives such as ‘Beyond GDP’ and the OECD’s Better Lives Initiatives, aim to represent broader aspects of wellbeing and sustainability in addition to the conventional productivity based GDP measure (Durand, 2015; OECD, n.d., 2018; Stiglitz et al., 2009, 2018; UNDP, 1990).
In the business sphere, corporate reporting has increasingly incorporated non-financial information, particularly environmental, social, and governance (ESG) factors, in response to growing demands for sustainability and social responsibility disclosures. This is marked by the 2019 Business roundtable, when the rhetoric of business leadership overtly announced moving beyond shareholder value towards stakeholder capitalism (Business Roundtable & Stakeholders, 2019). Though these proceedings had been in development for some time prior to 2019, this overt shift accelerated major discussions, began significant alignment towards SDG efforts (UN Global Compact, n.d.; United Nations Global Compact, 2019), and the operationalization of instruments such as corporate impact assessments and ESG investing (Ellfeldt, 2022; Kell, 2018; UNPRI, 2017). During this period, the development, partnerships, take-overs, and consolidations of various corporate sustainability standards such as the GRI, IIRC, CDSB, CDP, TCFD, have also markedly escalated (IFRS Foundation, 2021, 2022a, 2022b). These are driven by a rising awareness of the negative externalities of businesses impacting the environment and also by stakeholder demands and increasing regulations (Deutscher Bundestag, 2021; Duarte & Matias, 2022; European Commission, n.d., 2023; European Commission & Directorate-General for Communication, 2020; The European Green Deal, 2019).
Several key issues and weaknesses however persist in current corporate reporting practices. Firstly, current corporate reporting practices disproportionately emphasize environmental metrics and climate-related disclosures over social factors and issues (Eccles et al., 2011). This is largely due to the relative ease of quantifying and integrating environmental data into valuation models compared to social issues (ibid). Environmental metrics like greenhouse gas emissions, energy consumption, and waste management have more established methodologies for measurement and reporting. In contrast, social issues are inherently more complex, multidimensional, and challenging to quantify (Kolk, 2003; O’Connor & Labowitz, 2017). They furthermore have the disadvantage of becoming a liability to firms once the issues that are relevant to them have been made known, and are treated in compliance as ‘risks’ to be avoided rather than transparently confronted and attended to to be properly resolved.
Secondly, within the asymmetrical emphasis against social impacts, there is an emphasis on internal over external social impacts, with the effect of not properly addressing stakeholders as actors, collaborators, or partners in discoursing and jointly resolving the social issues. When social issues are reported, there is a tendency to focus on internal workforce-related topics like equal opportunity, workplace diversity, and employee health and safety (Kolk, 2003). External societal impacts resulting from company activities receive much less attention. This comes at the significant disengagement with stakeholders implicated, and little attempt at jointly working as partners or collaborators to resolve the complexity of the social issues. As noted by Kolk (2003), "the use of truly 'societal', external indicators is rather infrequent."
Thirdly, corporate disclosures favors reporting on company policies, commitments, training programs and activities rather than real-world effects. A study by NYU Stern found that only 8% of social indicators in leading ESG frameworks evaluated the real-world effects of companies' practices on labor and human rights (O’Connor & Labowitz, 2017). The vast majority (92%) focused on assessing company efforts like policies, audits, and training programs rather than outcomes (ibid). This has the effect of focusing only on the company rather than the actual effects of the social issues on people and communities.
The proliferation of different reporting standards and frameworks has additionally led to a lack of standardization and comparability across reports. While recent consolidation efforts like the formation of the IFRS’s International Sustainability Standards Board (ISSB) (IFRS Foundation, 2021, 2022a, 2022b) aim to address this, there are concerns that the focus on investors' needs may further risk re-centering on the capital markets rather than broader stakeholder concerns, prioritize ‘shareholder primacy’ with a new veneer, and financialize social and sustainability measures. While corporate reporting has expanded to include more non-financial information, it still falls short in providing a comprehensive and meaningful picture of companies' social impacts. There is a need for more robust methodologies to assess and report on external societal effects, greater attention to social issues alongside environmental ones, and a shift towards outcome-based rather than policy-based social disclosures.
This paper examines how over two decades of innovation and fieldwork in Human Development has cultivated normative and methodological approaches that can significantly address challenges and deficiencies in the corporate reporting of social impacts and social issues. It firmly asserts that engaging with the human development framework can relevantly and meaningfully aid businesses in developing a more comprehensive, stakeholder-oriented approach to assessing corporate social and sustainability performance. In doing so, businesses can ultimately move beyond a narrow focus on profit or investor concerns towards a more holistic and people-centered assessment of their corporate social impacts from a multidimensional and participatory standpoint that respects stakeholder engagements. Since the human development framework is foremost generated from the fundamental precept of redressing social issues from a people-centered standpoint, it offers a more meaningful account for social and sustainability factors alongside financial performance, and vitally contributes to redesigning businesses for the common good.
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