Preliminary Conference Agenda

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Poster Session
Time: 02/Apr/2019: 5:00pm-6:00pm · Location: Hall of Distinction

Decision-making processes for e-book products: mixture of institutional and rational actions

M. Zhang

University of Wisconsin-Madison, United States of America

In this study, I examine the decision-making processes employed by academic librarians to purchase e-book products through interviews. I first investigate my participants' perceptions of the context in which they made their purchasing deci-sions. I then explore the mixture of institutional and rational actions found in the described decision-making processes. I conclude by discussing the driving factors that drove participants' adoption of these different actions.

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