Preliminary Conference Agenda

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Session Overview
Modus Create: The Bottom Line: How To Tie Your Design Decisions to Business Outcomes
Tuesday, 02/Apr/2019:
1:30pm - 3:00pm

Location: Chasen Family Room

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The Bottom Line: How To Tie Your Design Decisions to Business Outcomes

J. Jones

Modus Create

Leading up to 2019, design has fought its way to a "seat at the table." Designers are in a position to make important decisions that shape the business. But design leads are ill-equipped to tie their design decisions to business outcomes, jeopardizing their seat at the table.

This talk will prepare you to succeed when you join the table. You'll leave understanding a few key things:

How to tie design decisions to measurable business outcomes.

How to define which metrics you should be tracking, based on your business model and company stage

How to drive team agreement on the one metric that matters

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