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Creating Transmedia Content: Augmented Reality (AR) for Information Linking and Learning
Pamela Jones Ponners, Jonathan Gratch, Jian Zhang, Cathie Norris, Frances Dendy Mahaffey
Augmented reality (AR) based transmedia products are emerging technologies being used in industry as well as classrooms. “Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated input such as sound, graphics, images, or video data” ( DeMarchi, Ceruti & Liverani, 2013, p. 1) According to Ponners transmedia is using a combination of printed traditional media to access online, 21st century media (Ponners, 2015). The workshop gives participants the guidelines for creating their own curriculum using free or low cost technology tools. The objective of the workshop is for participants to leave with the basic skills to create AR transmedia products which can be accessed on handheld devices across platforms.