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A qualitative study on user experiences of a consumer app promoting behaviour change among adults living in socially disadvantaged areas
Lena Willemsen1, Adina König2, Callum Regan2, Philip von Rosen2, Jenny Rossen3
1: Region Stockholm, Sweden; 2: Department of Neurobiology, Care Sciences and Society, Karolinska Institutet, Stockholm, Sweden; 3: Department of Health Promotion Science, Sophiahemmet University, Stockholm, Sweden
Aim An app designed to support behaviour change, including enhanced physical activity, has been co-designed and evaluated in previous research projects. This study aimed to explore user experiences among adults living in socially disadvantaged areas.
Method A qualitative study was conducted with users who were invited to use the app for three months. Interviews were carried out after one month. Recruitment occurred through social media advertisements. A total of 63 individuals were eligible and provided informed consent, of whom 59 activated the app. The first 30 of these participants were invited for interviews. Digital interviews were conducted with 15 informants, whereof 13 women, with a mean age of 54 (±11) years. Interviews lasted 17-39 minutes. were audio-recorded, transcribed verbatim and analysed using manifest content analysis.
Results The analysis yielded three main categories: 1)Lifestyle support to suit all, 2) Experiences of Interaction and motivation, and 3) Experiences of interface usability. Overall, the app was appreciated for its multifaceted and interactive approach, its appealing design, and its inspirational and relevant content. However, navigation was perceived as challenging, and features such as activity registration and tracking were described as inflexible and therefore demotivating. The language used in the app was considered too academic for many users.
Conclusions The findings provide insights into users’ experiences of the app’s relevance and usability, though these experiences demonstrated considerable variability. Participants articulated several suggestions regarding how an app promoting healthy behaviours as physical activity, can be better tailored to the needs and preferences of this target group.
