Conference Agenda

Employees spend a large part of their day at work, making the workplace an important part for physical activity promotion. For global companies, offline health programs are often difficult to implement. As a result, many organizations use digital well-being solutions to support employee health and encourage physical activity.

This case study examines the implementation of a one-month corporate digital physical activity program developed by Stayf Ltd. and implemented at Playrix in September 2025. Playrix employs approximately 3,000 employees worldwide, and 506 employees participated in the program. Participants joined from different countries, including Serbia (173), Ukraine (54), Kazakhstan (46), Georgia (32), Poland (32), Cyprus (20), and other countries (149). The program was realized in a mobile application and included team-based challenges, personal goals, educational webinars, and a collective step goal linked to a charity initiative. Aggregated program data were used to evaluate participation and physical activity indicators.

Participants achieved an average of 9,500 steps per day, with an average of three training sessions per week lasting 23 minutes per session. These values indicate that participants were close to the WHO physical activity recommendations of at least 150 minutes of moderate-intensity physical activity per week. App engagement data showed that participants opened the application on average four times per day, hence the suggestion that the platform supported both activity tracking and social interaction.

This case study suggests that digital well-being programs may support physical activity promotion in geographically distributed organizations and provide digital tools to improve engagement and movement among employees.