Conference Time: 30th Apr 2025, 10:28:26am CEST
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Session 3: Finfluencing Social Media
Time:
Tuesday, 15/July/2025:
4:00pm - 5:30pm
Location: D5.1.001 WU Vienna, Welthandelsplatz 1, Building D5
Presentations
Normative Implications of Finfluencer Relations
Hoffmann, Christian Pieter 1 ; Binder-Tietz, Sandra 2
1 University of Leipzig, Germany; 2 University of Leipzig, Germany
Virtual Influencers Give Investment Advice: An Experiment
Laskin, Alexander 1 ; D'Agostino, Giulia 2
1 Quinnipiac University, United States of America; 2 Università della Svizzera italiana, Switzerland
“Why you should buy these stocks (and my books)”. A rhetorical-argumentation approach to financial influencers.
Palmieri, Rudi
University of Liverpool, United Kingdom
Perceived Benefits of Finfluencer Engagement and Brand Image Co-creation
Nambiar, Rakesh; Shenvi, Swapnil Diwakar
Kirit P. Mehta School of Law, SVKM's Narsee Monjee Institute of Management Studies (NMIMS) Deemed-to-be University, India
