Conference Agenda
Please note that all times are shown in the time zone of the conference. The current conference time is: 15th Sept 2026, 08:49:30am CEST
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Daily Overview |
| Session | |
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SF 02: Perceptions and Pricing of Sustainability Location: LR M0.3 (Floor 0) Session Chair: Shaojun Zhang, The Ohio State University | |
| Presentation 3 | |
ID: 370
Objective vs. Perceived Corporate Greenness: Do Individuals Understand Corporate Sustainability Information? 1: University of Bern; 2: CEPR Affiliate; 3: Frankfurt School of Finance & Management We investigate how individuals interpret corporate sustainability disclosures in a pre-registered survey experiment. Participants can distinguish greener from browner firms better than applying uninformed guessing, but their assessments are systematically compressed toward the middle of the scale. This compression is asymmetric: respondents overestimate the greenness of browner firms but they underestimate the greenness of greener firms even more strongly. The pattern is the same among finance professionals or sustainability experts, suggesting that expertise alone does not resolve the interpretation problem. We then examine how disclosure design can mitigate these errors. Providing benchmark information, presenting emissions in relative terms, and translating emissions into familiar metrics improve participants’ ability to distinguish firm greenness.
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