Conference Agenda
Please note that all times are shown in the time zone of the conference. The current conference time is: 15th Sept 2026, 08:43:11am CEST
|
Daily Overview |
| Session | |
|
HF 07: Fintech and Household Financial Outcomes Location: LR M0.1 (Floor 0) Session Chair: Andreas Fuster, EPFL | |
| Presentation 1 | |
ID: 236
Banking for Baby Boomers-A Field Experiment on Technology Adoption in Financial Services 1: Johannes Gutenberg University Mainz; 2: Catholic University Eichstaett-Ingolstadt, Germany As banks shift services online, elderly clients unable or unwilling to use internet banking risk losing access to financial services. We design and test training interventions to foster internet banking in a field experiment with more than 27,000 elderly non-adopters at a large German savings bank. Training take-up is strikingly low: only 2% of invited clients respond. Yet, conditional on participation, training is highly effective: the two-hour training program increases internet banking setup by 25 percentage points and raises online transactions by 13 percentage points – effects that persist four months after training completion. A follow-up survey with a broader sample of elderly non-adopters reveals why take-up is low despite sizable training effects: two-thirds of elderly non-adopters display persistent reluctance towards internet banking adoption, which is not sensitive to subtle changes in the framing of training invitations. The remaining third are constrained by a lack of skills and support, which could be overcome by our training intervention.
| |
