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22 SES 05 D: Campus as Space and Place
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22. Research in Higher Education
Paper What the Campus Does: Projection, Mobility, and Interrelationality in the University Space Lancaster University, United Kingdom Presenting Author:Literature International scholarly conversations about the university precinct can be broadly divided into two largely distinct and multidisciplinary areas. One focuses on estates managers’ concerns with costs, planning, and efficiency, and keeping pace with universities’ ever-evolving provision (Coulson et al. 2015) alongside architects’ interests in aesthetics, design, and functional and symbolic value (Boys 2014). This work is fascinating and insightful in knowing how the construction and maintenance operate, but it largely neglects the lived experience. This means that assertions about how those higher education spaces actually work remain largely speculative. The other literature incorporates more practice-oriented, evidence-based debates on whether universities are fit for fulfilling their multiple and expanding range of purposes (Harris-Huemmert 2019). This extends into the established recognition of how campuses can be in-/exclusionary for different groups (Solorzano et al. 2000) and how technology – and more recently the pandemic – have raised questions about the nature of higher education’s physical assets and even whether we need them at all (Spire 2023). What is missing, and this is gap has been noted for some time, is research which connects the two discussions (Temple 2023). That which has been published – in English at least - is both disciplinarily as well as geographically dispersed, and as such this remains an underexplored and somewhat nascent topic. We do know, though, that campuses are not simply neutral canvasses on which activity happens, but that the physical and social aspects relate. This includes, for example, how campus buildings can both inspire or intimidate (Thompson et al. 2025). There is also some work which considers how students move around campuses, but this rarely extends beyond quantitative tracking (see Greene and Penn 1997) other than to consider where traditionally marginalised groups feel un-/safe (Flint 2021). This paper positions itself in relation to this work by exploring how a diverse group of students describes both their campus and how they feel about it, as well as well as what influences their movements around the university precinct. On Space Given the ostensibly interdisciplinary nature of how campuses can be conceptualised, a range of theorisations have been invoked, from Lacanian subjectivity to Bronfenbrenner’s ecology. The most commonly applied concept, though, is that of space, albeit in different ways and at different scales. This paper draws on the work of Doreen Massey (2008) in particular, who formulates spaces as interrelational areas where people and artefacts come together and are transformed in the process. In other words, rather than a place as simply a designated, somewhat static location that can be topographically described, spaces are continually in flux due to the ongoing processes of those repeated comings together. Massey is also at pains to point out that the relations within a space are often hierarchical and therefore understanding them requires capturing a diversity of perspectives. Thinking about universities in this way is helpful because it allows us to imagine and then investigate the rich and ever-changing panoply of people, ideas, and physical items that they consist of and the interactions and dynamics that this engenders. While being widely used in geography, Massey’s work has thus far only sparingly been applied in research on higher education (Samura 2018). With this in mind, this paper seeks to address the following question: How do students describe their campus socio-materially, and what mediates their movements around it? Methodology, Methods, Research Instruments or Sources Used For this study, which sought to address the question of how students experience and negotiate the university as a space, qualitative data was collected at ‘Russell University’, a large, high status, research-intensive university in England. Russell, in common with other universities of this type, was founded in the 19th Century and occupies a large plot of land in the middle of a major, formerly industrial city. Its estate numbers over 200 buildings, covering a miscellany of architectural styles from ivy-adorned Gothic to modern corporate, interspersed with a variety of parks and quadrangles, intersected by public and private paths, bridges, and roads. As with other similar institutions, it is well placed on national and international rankings and hosts tens of thousands of students annually, over a quarter of whom are from overseas. Participant recruitment was undertaken inviting participation in assorted classes, with a choice of engaging in an interview or focus group based on their preference and availability. While these can provide different kinds of data – largely due to the range and type of interactions – they are both appropriate for eliciting rich accounts of viewpoints and lived experiences (Wilson 2006; Dicicco-Bloom and Crabtree 2006). Lines of discussion focused on their movements within, and views of, the campus estate and their experiences in relation to them. Data analysis involved coding data extracts according their descriptions of the campus as a whole, as well as the specific buildings or spaces they visited or not (trajectories), as well as references to with whom they did and did not interact (interrelationality), noting where this took place. The sample consisted of 42 students in a purposive, intentionally diverse sample designed to explore a multiplicity of perspectives, rather than focusing on particular groups as other studies have done. The sample was split almost evenly between under- and postgraduate students but leaned more towards women (none identified as non-binary) and the social sciences. The disciplinary mix was in part dictated by classroom access permissions granted by staff, with underrepresented subject students largely attending focus groups with friends from the social sciences. Just over a third of the participants were domestic students (i.e. British citizens) but over two thirds of the group claimed all or partial heritage from the global majority. Conclusions, Expected Outcomes or Findings Participants’ accounts contained regular observations about how huge and architecturally varied the campus was. Within this there was pervasive view that this diversity projected something of the university’s character as venerable, prestigious, and traditional, as well as future-oriented. However, this was also interlaced with a perception of the university leadership favouring the estates’ appearance over the working and learning conditions of staff and students respectively. This extended into a common observation of a divide between favoured disciplines, primarily in STEM, where money was being invested, and others which were correspondingly neglected. Students’ movements around the campus were shaped by a range of influences, particularly timetabling, and participants described quite different disciplinary ‘footprints’ – some quite condensed, others more wide-ranging – as well as discernible subject-based divides between those footprints. There were some favoured locations where paths intersected, notably the library and student union, but negative experiences could mean that those shared areas were not universally liked or revisited. Alongside this, students regularly reported getting lost when trying to find particular buildings, or even rooms within buildings. Notable, too, was evidence of reticence to enter areas they were unfamiliar with or perceived as daunting, and included regular mentions of most students being barred from entering one newly-built school in particular. In combination, these findings represent an important contribution. From a Masseyan perspective, it shows a clear interrelation between the campus and its inhabitants, infused with its organisational culture, social composition, and individual preferences. In this way we can see how university’s physical spaces can be seen to reflect a sense of the university’s priorities and hidden curriculum, which previously has been discussed but lacked evidence. Secondly, it shows how the physical, in conjunction with other elements, mediates how they move around and feel about – and within – their institution. References Boys, Jos. 2014. Building Better Universities. Routledge. Coulson, Jonathan, Paul Roberts, and Isabelle Taylor. 2015. ‘The Future of the Campus: Architecture and Master Planning Trends’. Perspectives: Policy and Practice in Higher Education 19 (4): 116–21. https://doi.org/10.1080/13603108.2015.1026421. Dicicco-Bloom, Barbara, and Benjamin F. Crabtree. 2006. ‘Making Sense of Qualitative Research: The Qualitative Research Interview’. Medical Education 40: 314–21. https://doi.org/10.1111/j.1365-2929.2006.02418.x. Flint, Maureen A. 2021. ‘Racialized Retellings: (Un)Ma(r)King Space and Place on College Campuses’. Critical Studies in Education 62 (5): 559–74. https://doi.org/10.1080/17508487.2021.1877756. Greene, Margarita, and Alan Penn. 1997. ‘SOCIO-SPATIAL ANALYSIS OF FOUR UNIVERSITY CAMPUSES; the Implications of Spatial Configuration on Creation and Transmission of Knowledge’. First Symposium of Space Syntax, 13.1-13.15. Harris-Huemmert, Susan. 2019. ‘Concepts of Campus Design and Estate Management: Case Studies from the United Kingdom and Switzerland’. Beiträge Zur Hochschulforschung, 41. Jahgang, 24–49. Massey, Doreen. 2008. For Space. SAGE Publications Ltd. Samura, Michelle. 2018. ‘Understanding Campus Spaces to Improve Student Belonging’. About Campus: Enriching the Student Learning Experience 23 (2): 19–23. https://doi.org/10.1177/1086482218785887. Spire, Zachery. 2023. ‘University Estates and Postdigital Higher Education: Space, Place, and Being a University’. Postdigital Science and Education 5 (3): 716–29. https://doi.org/10.1007/s42438-022-00314-3. Temple, Paul. 2023. ‘The University Couloir: Exploring Physical and Intellectual Connectivity’. Higher Education Policy 36 (1): 213–29. https://doi.org/10.1057/s41307-021-00253-x. Thompson, James, Marian Mahat, Kate Tregloan, et al. 2025. ‘Exploring the Meaning of Campus through Lived Experiences of Students, Staff, and Visitors’. Higher Education Research & Development 44 (1): 49–67. https://doi.org/10.1080/07294360.2024.2430297. Wilson, Valerie. 2006. ‘Focus Groups : A Useful Qualitative Method for Educational Research ?’ British Educational Research Journal 23 (2): 209–24. 22. Research in Higher Education
Paper It Feels like there is this invisible boundary: Social Hierarchies and Stilted Integration in the University Space Lancaster University, United Kingdom Presenting Author:Literature International literature on university populations has long recorded marked growth in both the volume and variety of students (Fitzgerald et al. 2012; Purcell et al. 2016). While this was primarily driven by neoliberal adherence to supply-side human capital theory (Brown et al. 2011) this was also infused with social justice rationales in terms of widening access to ‘non-traditional’ (aka first generation) learners, including those from wider racial and ethnic groups. It has been supplemented, too, with greater numbers of international students in an attempt to maintain host countries’ soft power and – through higher international student fees – offset the costs of increased domestic enrolments (Buckner and Zapp 2021). A more heterogeneous student population presents challenges in terms of support and augmented pedagogy (Lomer and Mittelmeier 2021), but is seen to additionally convey both personal as well as social benefits. In the first instance, research shows that meaningful interactions outside students’ sometimes narrow pre-university social groups can engender more inclusive attitudes and improved critical thinking and employability skills (Dunne 2017). Secondly, it is asserted that that intergroup contact can cumulatively lead to more prevalent understanding of, and respect for, cultural differences more broadly (Hudson and Rockenbach 2025a). This, many have argued, is one of higher education’s core purposes and as such should be actively fostered (Hurtado 2007). However, it is clear is that simply diversifying the student body is not enough since many higher education institutions remain hostile to those not drawn from its nationally dominant groups. Extensive scholarship highlights the wide-ranging difficulties faced by – among others – female, working class, ethnic minority, international, disabled, mature, and LGBTQI+ students (Deem et al. 2022). The majority of work around students’ experiences to date focuses on marginalised rather than dominant groups but there is relatively little work that considers multiple perspectives simultaneously (although see Dunne 2009; Keane 2011). Also, while what some call ‘boundary crossing’ (Hudson and Rockenbach 2025b) between social groups is known to have positive outcomes, this remains a somewhat neglected area, particularly as far as the lived experience of these interpersonal dynamics are concerned. This paper therefore examines how a diverse group of students at a large, high status university in England describes and understands their positions and experiences relative to the wider student population. Theoretical Framing This paper applies Doreen Massey’s (2008; 2018) conceptualisation of space. In Massey’s work, spaces are interrelational areas where people and artefacts coalesce and interact. This allows us to see education institutions more richly by examining how their constantly changing cast of staff and learners – as well as ideas, texts, buildings, and so on – come into contact with one another and in the process be changed in some way (Brown and Schweisfurth 2024). In other words, rather than a place such as a campus being simply a neutral physical landscape, universities as spaces represent a transformational zone that is constantly in flux due to the interactions between whatever and whoever comes into contact. Massey also highlights how these interrelations can be – in fact almost invariably are – hierarchical, and any investigation of a space therefore requires the inclusion of a multiplicity of perspectives. Massey’s work, while widely used in geography, has only been sparingly applied in higher education to date, largely around exploring the experiences of marginalised students (Samura 2018; Flint 2021). However, it appears to have considerable value and as such is the theoretical lens adopted here in addressing the following research question: How do students describe the student population of their university and the relations that mediate their experiences within it? Methodology, Methods, Research Instruments or Sources Used For this study, which sought to consider how students see and experience their position within their peer population, qualitative data was collected at ‘Russell University’, a large, high status, research-intensive university in England. As with other similar institutions, it is well placed on national and international rankings and hosts tens of thousands of students annually, with over a quarter of whom hailing from overseas. As such, it is diverse in some ways but is also socially selective because it has academically stringent admissions processes. Participant recruitment was undertaken by inviting participation in assorted classes, with a choice of taking part in an interview or focus group based on their preference and availability. While these can provide different kinds of data – largely due to the range and type of interactions – they are both appropriate for eliciting rich accounts of viewpoints and lived experiences (Wilson 2006; Dicicco-Bloom and Crabtree 2006). The lines of discussion focused on here relate to their descriptions of the university population and organisational culture, and with whom they did – and did not – interact, with analysis involving coding data according two core dimensions. The first explored which communities they described within the student population and the extent to which they saw those groups being porous or bounded. The second considered their own experiences in relation to those groups. The sample consisted of 42 students in a purposive, intentionally diverse sample designed to explore a multiplicity of perspectives, rather than focusing on particular groups as other studies have done. The sample was split almost evenly between under- and postgraduate students but leaned more towards women (none identified as non-binary) and the social sciences. The disciplinary mix was in part dictated by classroom access permissions granted by staff, with underrepresented subject students largely attending focus groups with friends in the social sciences. Just over a third of the participants were domestic students (i.e. British citizens) but over two thirds of the group (including many British participants) claimed all or partial heritage from the global majority. Conclusions, Expected Outcomes or Findings Students saw the wider university population as predominantly White, affluent, and politically left-leaning, but also diverse and inclusive, with marked distinctions within the domestic population that were class-based and regional, as well as between domestic and international students. Furthermore, while in principle the university’s large and varied student body presented a panoply of opportunities for degree subject, class, race, nationality, and sexual orientation boundary-crossing, students were also hindered from achieving it. Some of this related to timetabling, which addressed the practical issue of allocating students across hundreds of degree courses to teaching spaces but in doing so corralled them into separated disciplinary groups. At the same time, community dynamics meant that the spaces within the university where students commonly congregated – such as the student union and accommodation – featured discernible and often impermeable social boundaries. This was also visible within classes and overall could be a source of stress when relations were difficult. Within this, many international students bemoaned their inability to develop friendships and intercultural exchanges with domestic students, which had been part of their rationale for studying overseas. Domestic students, on the other hand, often expressed the belief that those students were not simply interested in mixing with them. Research in this area to date has stressed that diversifying enrolments alone, while perhaps signalling an openness to boundary-crossing, does not by itself engender it. What this paper adds to that discussion is not only how and where it can – and does – happen, but also what hinders it. This reiterates that universities need to encourage and facilitate these interactions, rather than implicitly assuming that they will happen organically. Furthermore, considering this through the lens of Massey’s spaces further unpicks the dynamics of student interrelationality as characterised by unresolved tensions between hierarchically placed groups. References Brown, Phillip, Hugh Lauder, and David Ashton. 2011. The Global Auction: The Broken Promises of Education, Jobs, and Incomes. Oxford University Press. Brown, Rhona, and Michele Schweisfurth. 2024. ‘Making Context Matter through Massey’s Relational Space: Methodological and Theoretical Implications for Comparative and International Education’. Comparative Education Review 68 (3): 469–88. https://doi.org/10.1086/731786. Buckner, Elizabeth, and Mike Zapp. 2021. ‘Institutional Logics in the Global Higher Education Landscape: Differences in Organizational Characteristics by Sector and Founding Era’. Minerva 59 (1): 27–51. https://doi.org/10.1007/s11024-020-09416-3. Deem, Rosemary, Jennifer M. Case, and Terhi Nokkala. 2022. ‘Researching Inequality in Higher Education: Tracing Changing Conceptions and Approaches over Fifty Years’. Higher Education 84 (6): 1245–65. https://doi.org/10.1007/s10734-022-00922-9. Dicicco-Bloom, Barbara, and Benjamin F. Crabtree. 2006. ‘Making Sense of Qualitative Research: The Qualitative Research Interview’. Medical Education 40: 314–21. https://doi.org/10.1111/j.1365-2929.2006.02418.x. Dunne, Ciarán. 2009. ‘Host Students’ Perspectives of Intercultural Contact in an Irish University’. Journal of Studies in International Education 13 (2): 222–39. https://doi.org/10.1177/1028315308329787. Dunne, Ciarán. 2017. ‘Can Intercultural Experiences Foster Creativity? The Relevance, Theory and Evidence’. Journal of Intercultural Studies 38 (2): 189–212. https://doi.org/10.1080/07256868.2017.1291495. Fitzgerald, Tanya, Julie White, and Helen M. Gunter. 2012. Hard Labour? Academic Work and the Changing Landscape of Higher Education. Emerald Group Publishing Limited. Flint, Maureen A. 2021. ‘Racialized Retellings: (Un)Ma(r)King Space and Place on College Campuses’. Critical Studies in Education 62 (5): 559–74. https://doi.org/10.1080/17508487.2021.1877756. Hudson, Tara D., and Alyssa N. Rockenbach. 2025a. ‘“This Is How We Heal These Divisions”: Exploring Prosocial Outcomes of College Students’ Boundary-Crossing Friendships’. Journal of College Student Development 66 (4): 436–53. https://doi.org/10.1353/csd.2025.a967288. Hudson, Tara D., and Alyssa N. Rockenbach. 2025b. ‘“We Met in a Place That Fostered Exploring”: Campus Environments That Influence Boundary-Crossing Friendships’. Innovative Higher Education 50 (2): 461–85. https://doi.org/10.1007/s10755-024-09743-3. Hurtado, Sylvia. 2007. ‘Linking Diversity with the Educational and Civic Missions of Higher Education’. The Review of Higher Education 30 (2): 185–96. https://doi.org/10.1353/rhe.2006.0070. Keane, Elaine. 2011. ‘Distancing to Self-Protect: The Perpetuation of Inequality in Higher Education through Socio-Relational Dis/Engagement’. British Journal of Sociology of Education 39 (3): 449–66. https://doi.org/10.1080/01425692.2011.559343. Lomer, Sylvie, and Jenna Mittelmeier. 2021. ‘Mapping the Research on Pedagogies with International Students in the UK: A Systematic Literature Review’. Teaching in 22. Research in Higher Education
Paper Dare to Think Divers: An engaged ethnography on community within higher education 1: Ghent University, Belgium; 2: Durf Divers Denken Presenting Author:Across European higher education, diversity and inclusion have become central policy concerns, yet institutional approaches often translate these commitments into managerial categories that depoliticise inequality and marginalise lived experience. In the context of multiple intersecting crises (social, political, ecological, and epistemic) questions arise about how knowledge is produced, whose knowledge counts, and how universities might act responsibly while remaining spaces of critique and care. This paper addresses these questions by exploring how community is enacted as a relational and epistemic practice within higher education. The paper presents findings from an engaged ethnographic study of Durf Divers Denken (DDD), a grassroots platform at Ghent University that brings students and staff together to collectively reflect on structural exclusion, belonging, and diversity within the university. Rather than approaching community as a stable or harmonious entity, the study conceptualises community as an ongoing, contested process that emerges through encounters, dialogue, affective labour, and shared responsibility. Drawing on bell hooks’s Teaching Community: A Pedagogy of Hope as a theoretical lens, and informed by feminist, decolonial, and affect theory, the analysis examines how community functions not only as a social form but also as a mode of knowing and acting. The paper asks: How is community enacted within higher education through a grassroots initiative, and what conditions make such community possible in a context shaped by institutional logics of efficiency and performativity? Empirically, the paper centres on two ethnographic scenes: an iftar gathering organised within a university department, and a participatory G-100 dialogue event on diversity and inclusive teaching. These scenes are analysed through close reading and collaborative interpretation, foregrounding how space, material arrangements, affect, and narrative shape collective engagement. Rather than seeking generalisation, the paper offers situated insight into how alternative forms of knowledge emerge through embodied and relational practices. The analysis identifies three interconnected movements through which community is enacted: These movements illuminate tensions between institutional demands for measurable outcomes and the slow, affective labour required to build trust, recognition, and shared meaning. The paper argues that such grassroots spaces reveal the limits of dominant epistemologies within higher education, while simultaneously offering alternative ways of knowing that are relational. By positioning community as a form of knowledge practice, this paper contributes to debates on the changing conditions and potentials of education research. It invites reconsideration of how universities might engage diversity not as policy rhetoric, but as a lived, collective, and transformative process that reconfigures what counts as knowledge, action, and responsibility in higher education. Methodology, Methods, Research Instruments or Sources Used The study employs an engaged ethnographic methodology, combining long-term ethnographic immersion with a political and ethical commitment to reciprocity, solidarity, and co-construction of knowledge. The first author was embedded within the DDD platform over a 15-month period (February 2023 – May 2024), participating in and co-organising meetings, workshops, and public events, while documenting both formal and informal moments of exchange. Data sources include fieldnotes, audio recordings, photographs, reflective writing, and collaborative discussions among the four authors. Two ethnographic scenes were selected for their evocative density and capacity to illuminate relational and affective dimensions of community-making. These scenes were not treated as illustrative anecdotes, but as analytical sites where theory and practice intra-act. Analysis involved close reading of the ethnographic material alongside bell hooks’s Teaching Community, informed by feminist, decolonial, and affect-oriented approaches to qualitative inquiry. Interpretation was shaped through collaborative dialogue among the authors, bringing together insider knowledge of the platform, expertise in disability studies and belonging, and attention to epistemic power relations. Conclusions, Expected Outcomes or Findings The findings show that community within higher education emerges not through consensus or institutional design, but through ongoing relational labour that resists dominant logics of speed, efficiency, and outcome-orientation. The three identified movements demonstrate how community functions as an alternative epistemic space where lived experience, affect, and presence become sources of knowledge. By foregrounding community as a practice of knowing and acting, the paper highlights how grassroots initiatives can expose the limits of policy-driven diversity frameworks while offering relational and ethical alternatives. These findings have implications for education research concerned with knowledge production under conditions of polycrisis, suggesting the need to value slow, situated, and relational methodologies that remain accountable to lived realities. References Ahmed, S. (2000). Strange Encounters: Embodied Others in Post-coloniality. Routledge. https://books.google.be/books?id=tabNrSZ1iKsC Ahmed, S. (2004). Collective Feelings:Or, the Impressions Left by Others. Theory, Culture & Society, 21(2), 25-42. https://doi.org/10.1177/0263276404042133 Ahmed, S. (2012). On Being Included Annala, J., & Mäkinen, M. (2017). Communities of practice in higher education: contradictory narratives of a university-wide curriculum reform. Studies in Higher Education, 42(11), 1941-1957. https://doi.org/10.1080/03075079.2015.1125877 hooks, b. (2003). Teaching community : a pedagogy of hope. New York : Routledge, 2003. https://search.library.wisc.edu/catalog/999950374002121 Kafai, S. (2021). Crip kinship : the disability justice & art activism of Sins Invalid / Shayda Kafai. Arsenal Pulp Press. Vandenbussche, H., Van Goidsenhoven, L., Vandekerckhove, A., & De Schauwer, E. (2024). "The University Is Made for Those Who Can Climb the Stairs": Dialoguing With Counterstories in Higher Education [Article; Early Access]. Qualitative Inquiry, 13. https://doi.org/10.1177/10778004241254393 22. Research in Higher Education
Paper ”Otherwise I would have dropped out” The Role of Higher Education in Peripheral Regions Aarhus University, Denmark Presenting Author:This work‑in‑progress paper presents preliminary results from a qualitative research project that investigates how rural municipalities incorporate the potentials, resources, and needs of the local area when using higher education as a tool in rural and local development in Denmark. The difficulties of creating well-functioning rural higher education are not unique to Denmark but seen across countries in the Global North. We see increasing political focus on higher education as a tool for rural and regional development, while students predominantly seek out the large educational cities when choosing higher education. This means that educational institutions outside the large cities have difficulty attracting students, as there are many vacant study places, resulting in poor education economics. It is therefore not enough to relocate higher education institutions, if young people are not following suit. The project consists of two parts: the institutional level and the student level. This paper focuses on the latter, examining why students have chosen a particular decentralised higher education programme, and how both place and educational institution shape their local identity, everyday practices, and sense of belonging. The study is guided by these research questions:
Spatial and mobility theories inspire the theoretical framework. Spatial theories (Tuan, 2001; Warf & Arias, 2009) provide insight into the importance of places and the diversity of places. This is important in relation to rural research, because these areas are distinguished by their diversity (Høst & Larsen, 2016). Spatial theories can also help to identify place-specific resources and qualities, as well as the importance these have for people who have grown up in a place – the so-called “location-specific insider-advantages” (Mærsk et al., 2021b). With the concept of relational space, Massey (1994; 2005) explains that places are not static and not just one thing for all people, but places are a dynamic phenomenon created through social relations and interactions. This is a useful approach to understanding higher education institutions’ significance for a locality and student’s consideration for (not) choosing to study somewhere. “Geographical imaginaries” refer to the mental images and perceptions that individuals have of different places, which shape their understanding and choice of higher education institutions (Beech, 2014). These imaginaries influence young people’s decision-making by creating certain perceptions of places that either attract or repel them in terms of educational choices (Holdsworth, 2009). For example, geographical imaginaries of rural areas can often be associated with lower prestige or less exciting opportunities (Gilmartin & Berg, 2007). The starting point for mobility theories (Salazar, 2010; Sheller & Urry, 2006) is to understand humans as fundamentally mobile, but in different ways and especially on different scales throughout life, from micromobility in everyday life to the large-scale relocations associated with life transformations (Cresswell, 2011). Mobility theories also challenge what it means to be (im)mobile and give us a perspective on what can be understood as (im)mobility (Mærsk et al., 2021). For example, it is often seen as an expression of lack of mobility if young people in rural areas only move 20-30 km when they move from home, while young people in large cities are not seen as immobile by moving the same distance. Mobility theories not only examine physical/geographical mobility, but also social mobility and the connection between these. This is particularly important in the context of education, because physical mobility (to the big cities) is often associated with social mobility (through the education system) (Holloway & Jöns, 2012). Methodology, Methods, Research Instruments or Sources Used The research project uses ethnographic fieldwork and in particular qualitative interviews as its research method. The fieldwork is carried out in two Danish study towns, Holbæk and Svendborg, where the munic-ipalities in different ways have worked with place-based potentials to create higher education institutions that can support local and regional development. They are both coastal towns. Holbæk has app. 30.900 in-habitants and is located on Zealand some 60 kilometres from Copenhagen. Svendborg with app. 27.600 in-habitants is located on the island of Funen about 170 kilometres from Copenhagen. The two cases, Holbæk and Svendborg, have been selected as examples of different approaches to integrat-ing higher education into rural development, they can be seen as paradigmatic cases in Flyvbjerg's (2006) terminology. A paradigmatic case is a case that can shed light on broader phenomena or theories. The para-digmatic case has the potential to change or shape the way a problem or situation is understood and can thus have a major impact on the research field. Paradigmatic case selection does not aim to be representa-tive, but to illuminate central conditions, in our case the use of place-bound resources, potentials or needs. Semi-structured interviews were the primary method for this part of the study. We made 18 interviews with students from the three higher education institutions present in Svendborg and Holbæk. In addition, we draw on eight interviews made with staff from these three institutions. The staff interviews were all made on location, the student interviews should also have been made on location, but this turned out to be impossible. The students were very difficult to get hold of and only agreed to be interviewed when it could be online. The interviews with students focused on everyday practices, motivations for choosing a small town versus a city, life trajectories, and experiences of studying in a small town. The interviews with staff concerned the educational strategies, connections between the higher education institution and the local area, the students they had and those they wanted to attract. Observations of the educational institutions and mapping of their location in relation to other institutions and activities in the municipality are used both as inspiration for interviews and to “understand the land-scape” as expressed by Philips and Johns (2012). The interviews were coded thematically (Braun & Clarke, 2006) to explore student motivations, perceptions of place, belonging, local identity formation, and the in-terplay between institutional strategies and lived experiences. Conclusions, Expected Outcomes or Findings Preliminary findings indicate that students who choose study towns do so as an active, positive choice—not as a fallback option. Across programmes and locations, students emphasise the combination of “enough opportunities” and “manageable scale”, describing towns as places where everyday life is coherent, accessi-ble, and socially meaningful. These students value close relations with teaching staff, small cohorts, and the sense of being seen, which fosters engagement, academic confidence, and persistence. For many, decentral-ised higher education is essential for enabling them to pursue higher education due to family responsibili-ties, limited geographical mobility, or preferences for quieter environments. Students’ narratives reveal a strong connection between personal identity, local belonging, and their experi-ence of studying in Holbæk or Svendborg. While they appreciate initiatives such as new, larger campuses, they also express concerns: expansion risks undermining the very qualities that attract them. Another find-ing is the widespread lack of awareness among young people about local higher education opportunities in their area. This points to the importance of making branch campuses ‘local’ e.g. by giving them a name and a brand, and to make sure they are visible in the town through road signs. This may sound quite banal, but there are under-exploited opportunities in trying to reach youth from non-academic families and thus for widening participation through decentralised higher education. Overall, the project indicates that higher education institutions can be used as a tool for tackling uneven ru-ral and regional development by engaging with place-based potentials, local identities, and needs. For stu-dents, decentralised higher education can play a crucial role in providing opportunities to a different group of youth, in fostering social mobility, and in creating meaningful educational experiences. Thus, decentral-ised higher education institutions may succeed by becoming place sensitive and considering the lived expe-riences and preferences of the students who choose them. References Beech, S. E. (2014). Why place matters: Imaginative geography and international student mobility. Area, 46(2), 170-177. https://doi.org/10.1111/area.12096 Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101. https://doi.org/10.1191/1478088706qp063oa Cresswell, T. (2011). Mobilities I: Catching up. 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