Conference Agenda
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99 ERC SES 03 K: Teacher Professionalism between Crises and Agency
Paper Session | ||
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99. Emerging Researchers' Group (for presentation at Emerging Researchers' Conference)
Paper Living with Burden, Acting with Agency:A Study on Chinese Teachers' Burden and Coping Strategies from the Perspective of Communicative Rationality Beijing Normal University, China, People's Republic of Presenting Author:1.Research Question In recent years, the burden on Chinese teachers has become increasingly severe, with a deepening crisis of job burnout(Wang&Ning,2018;Liu&Bian,2024;Xue&Zhang,2024). Teachers are exhausted by a multitude of non-teaching tasks. Although the Chinese government has introduced a series of policies aimed at alleviating teachers' burden, the effectiveness has been limited. To move beyond an external observation of teachers as mere objects of measurement, this study argues for the necessity of entering their authentic life-world to understand their real lived experience.Based on this shift in perspective, this study is guided by three core research questions: “Why is the burden on Chinese teachers so severe?” “What are the specific manifestations of this burden?” and “How do Chinese teachers exercise their agency, and what coping strategies do they employ in response?” Addressing these questions aims to provide a deeper understanding of teachers' authentic life-world, offer evidence-based insights for alleviating their burden, and contribute meaningful references for the development of teacher education. The research is grounded in Jürgen Habermas's Theory of Communicative Action, specifically employing the dual conceptual framework of "System and Life-world." (Wang, 2024) Habermas posits that the life-world is the source of social order and the arena where consensus is reached through communicative action, with communicative rationality at its core. Communicative rationality constructs an "ideal speech situation," requiring that interactions among subjects satisfy the three validity claims of truth, sincerity, and normative rightness. It offers a theoretical pathway, through rationally motivated communicative action, to restore teacher autonomy and creativity, thereby providing a foundation for alleviating teacher burden and enhancing educational quality. The erosion by the system leads to the colonization of the life-world, which refers to the encroachment and control of the life-world by the system—a phenomenon particularly evident in modern society. The expansion of instrumental rationality results in the atrophy of value rationality. Economic and administrative systems, via the non-linguistic media of money and power, colonize the originally non-marketized and non-commodified private and public spheres, leading to a loss of meaning and value. This framework allows for an analysis that transcends a simple subjective-objective dichotomy, instead viewing teacher burden as the result of the systemic (instrumental) colonization of the teachers' lived, experiential world (life-world).With the theory,the study investigates the phenomenon of excessive burden among Chinese teachers. Moving beyond conventional descriptions of burden as merely administrative or quantitative(OECD, 2014;Wang&Ning,2018), this research conceptualizes teacher burden as a process of systemic colonization of the teacher's life-world. The life-world, comprising the cultural, social, and personal dimensions of teachers' lived experience and professional interactions, is increasingly eroded by the instrumental logic of external systems ,such as administrative and economic systems(Habermas, 2004; Wang, 2024; Xia, 2024). Teacher burden:Teacher burden refers to the multidimensional pressures educators face in their professional roles, stemming from systemic colonization of the life-world (Habermas, 2004). It encompasses pedagogical demands, role conflicts, administrative tasks, and adaptive challenges from policy changes, impacting well-being and job satisfaction. Teacher life-word:Rooted in Husserl’s critique of scientific abstraction, the life-world is the pre-reflective, experientially given realm of everyday life (Husserl, 2005). Schütz later sociologized it as a context for meaningful action. Habermas (2004) conceptualizes it as the background horizon of cultural knowledge, social norms, and personal identity. In this study, the teacher life-world denotes the integrated sphere where educators’ professional, cultural, and personal dimensions interact. It is where systemic burden are felt and where communicative rationality enables meaningful resistance and agency. 4.Contribution This study contributes a critical theory perspective(Communicative Rationality) to analyze the genesis of Chinese teacher burden and their coping strategies, offering a new framework to inform policy and enhance teacher well-being. Methodology, Methods, Research Instruments or Sources Used 1.Methods This study adopts narrative inquiry within the qualitative research paradigm. The core of narrative inquiry as a methodological path lies in exploring individual experiences and social phenomena through the collection and analysis of narrative data. In educational narratives, both the self and society are constituted through narration, where social conditions, discourse, and narrative practices intertwine to shape the attributes of the self and its identity (Ding, 2008). As MacIntyre (2007) argued, "social life is itself a narrative, and individuals gain the meaning of existence by linking their birth, life, and death into a coherent story." The researcher aims to gain an in-depth understanding of teachers' life-world by engaging with their personal stories, which is considered a necessary pathway to accessing their lived experiences (Wang, 2010). 2.Data collection Data were collected through semi-structured interviews. This method allows for real-time adjustment of questions to probe deeply into the interviewees' meaning-making and experiential systems. As Wengraf (2001) notes, such interviews are a co-creation between researcher and participant, requiring immersion into the interviewee's everyday discourse. 3.Data analysis The data analysis followed established qualitative methods of situational analysis and categorical analysis. Situational analysis places data within their natural context, descriptively examining events and narratives in chronological order. Key steps involved repeated holistic reading of transcripts, identification of crucial concepts (e.g., local metaphors, recurrent themes), and the development of narrative impressions (Chen, 2000; Chen et al., 2023). Categorical analysis, the process of identifying recurrent phenomena and the concepts that explain them (Maxwell, 1996), was conducted through coding. This involved breaking down the data, conceptualizing it, and reorganizing it to distill core categories and themes. 4.Participants Based on the theoretical framework and research questions, this study employed purposeful sampling to select participants. The teachers were recruited from the Class Teacher Development Program at Beijing Normal University. Prior to the formal interviews, each potential participant was invited to briefly describe their daily work. Their responses were analyzed based on the keywords they used to characterize their professional experience. Ultimately, seven teachers were selected as the final participants. Their initial descriptions consistently highlighted themes of pressure, busyness, and anxiety, while also revealing coexisting experiences of achievement and fulfillment, thus reflecting the complex reality of the teaching life-world. Each teacher participated in 1 to 3 in-depth interviews, with each session lasting 40 minutes or longer. Data collection continued until thematic saturation was reached. Conclusions, Expected Outcomes or Findings This study concludes that the burden on Chinese teachers is fundamentally a crisis of modernity within education, characterized by the colonization of the life-world by instrumentally rational systems. This colonization operates through five pathways: (1) Goal Colonization, where metrics like exam scores displace holistic education; (2) Institutional Colonization, creating a state of “coerced voluntarism”; (3) Role Colonization, leading to overload and boundary blurring; (4) Communication Colonization, where mono-logic directives foster “strategic silence”; and (5) Physical-Mental Colonization, which instrumentalizes health and normalizes working while ill. This model details how systemic logic erodes teachers' professional meaning, autonomy, and well-being. The core theoretical contribution reconceptualizes teachers as active agents of everyday resistance. Employing communicative rationality, they engage in micro-practices to rebuild connections through a triad of resistance: building solidarity with peers, establishing "I-Thou" bonds with students, and forging existential bonds with the self through reflexive praxis. This triad forms a vital "repair mechanism" that sustains educational meaning and defends subjectivity.Consequently, teacher education must undergo a paradigm shift: from training system technicians to cultivating agents of rational change. It must be reconfigured as a practice of empowerment, fostering teachers' communicative rationality to critically understand, defend, and reconstruct their professional life-world. This entails integrating critical theory, promoting collaborative practices, and advocating for policies that protect autonomy, thereby transforming teacher education into a foundation for sustainable agency. References [1]Chen, X. (2000). Zhi xing yan jiu fang fa yu she hui ke xue yan jiu [Qualitative research methods and social science research]. Educational Science Publishing House. [2]Chen, X., Feng, G., & Huang, B. (2023). One dataset, four methods: Diverse approaches to qualitative analysis. Education Research Monthly, (11), 12–19. [3]Ding, G. (2008). The methodology of educational narrative research. Global Education, (3), 52–59. [4]Habermas, J. (2004). Jiao wang xing wei li lun [The theory of communicative action] (Cao Weidong, Trans.). Shanghai People’s Publishing House. (Original work published 1981) [5]Liu, D., & Bian, B. (2024). A study on the emotional labor of primary school teachers participating in after-school services: An empirical investigation based on 1,300 primary school teachers in W city. Global Education, 53(4), 118–136. [6]MacIntyre, A. (2007). After virtue: A study in moral theory (3rd ed.). University of Notre Dame Press. (Original work published 1981) [7]Maxwell, J. A. (1996). Qualitative research design: An interactive approach. Sage Publications. [8]OECD. (2014). A teachers’ guide to TALIS 2013: Teaching and learning international survey. OECD Publishing. https://www.oecd.org/education/a-teachers-guide-to-talis-2013-9789264216075-en.htm [9]Wang, F. (2024). Revisiting Habermas’s theory of the colonization of the lifeworld: Starting from the two-level social conception of “system-lifeworld.” Academic Monthly, 56(8), 5–13. [10]Wang, H. (2010). Methodological reflections on “teachers telling stories”: In pursuit of a path to the teachers’ lifeworld. Journal of Educational Studies, 6(1), 30–36. [11]Wang, J., & Ning, B. (2018). Teachers’ working hours and workload in Shanghai from an international perspective: An empirical study based on TALIS data. Teacher Education Research, 30(6), 81–88. [12]Wengraf, T. (2001). Qualitative research interviewing: Biographic narrative and semi-structured methods. Sage Publications. [13]Xia, H. (2024). The sociological turn of the concept of lifeworld: Based on the analyses of Husserl, Schütz, and Habermas. Journal of South China Normal University (Social Science Edition), (4), 149–158, 207–208. [14]Xue, H., & Zhang, S. (2024). A study on the level and structure of compulsory education teachers’ workload under the “Double Reduction” policy. Journal of the Chinese Society of Education, (7), 70–77. 99. Emerging Researchers' Group (for presentation at Emerging Researchers' Conference)
Paper Acting amidst Tensions and Making Choices : Exploring Teacher Agency in Sri Lankan Bilingual Classrooms University of Jyväskylä, Finland Presenting Author:Bilingual Education (BE) is a globally established educational approach implemented in both strong and weak forms (Baker, 2006). In Sri Lanka, the Bilingual Education Programme (BEP) was introduced in 2001 with the dual aim of fostering bilingualism and biliteracy, while promoting social cohesion and ethnolinguistic harmony in a multilingual and multi-ethnic community. The terms Bilingual Education and English Medium Instruction (EMI) are typically used interchangeably, reflecting the privileged status assigned to English in a post colonial education system. However, even after two decades, Sri Lanka has no explicit national BE policy, which has led to inconsistent implementation, inequities in access, and persistent gaps in teacher education and pedagogies (Wijesekera, 2018). Although Content and Language Integrated Learning (CLIL) was prescribed as the recommended pedagogical approach in 2016, less than 20% of BE teachers and teacher educators apply CLIL in practice while CLIL is largely absent from the teacher education curricula (National Education Commission, 2024). In this context, the importance of teacher agency in navigating the pedagogical and institutional tensions inherent in BE classrooms, and the urgent need for empirical, evidence-based insights into teachers’ professional experiences have been highlighted (National Education Commission, 2024). However, empirical research examining how BE teachers in Sri Lanka perceive, negotiate, and enact their agency remains scarce and has created a critical gap in understanding the lived realities of the bilingual classrooms, especially in relation to how teachers navigate daily challenges, and make critical pedagogical choices amidst contextual constraints and affordances. This ongoing doctoral study addresses this gap by exploring the tensions, choices and experiences of BE teachers in junior secondary classrooms (Grades 6–9) in relation to their agency enactment. The aim of this study is to explore agency from the perspective of BE teachers’ pedagogical practices and choices, as well as affordances and constraints that shape their agency.The overarching research question is “How do Sri Lankan bilingual teachers navigate tensions and make choices in their agency enactment”, supplemented by the following: 1. In what ways do bilingual teachers in Sri Lanka perceive and enact their agency at work? 2. What are the pedagogical practices teachers apply to demonstrate teacher agency in BE classrooms? 3. What contextual factors enable or constrain the enactment of teacher agency in bilingual education? Theoretical framework Human agency has been conceptualized in multiple ways by researchers from diverse disciplines. For Emirbayer and Mische (1998) agency was a temporal construct while Bandura (2001) viewed it as an individual’s intentional actions. In relation to teachers , Zembylas ( 2003) explained agency as an essential element of teacher identity construction and highlighted the role of emotions. This study is grounded in a two- layered theoretical framework including the ecological framework of agency (Priestley et al., 2015) and the socio-cultural theory (Vygotsky, 1978). The ecological model of agency proposed by Mark Priestley, Gert Biesta and Sarah Robinson in 2015 is used as the primary framework as its core dimensions are mapped to this investigation. The ecological model conceptualizes agency as an emergent phenomenon that is the outcome of the interplay of individual capacities, environmental conditions, cultural and material contexts over time. The three dimensions of ecological agency i.e. Iterational, Practical-evaluative and Projective agency capture multiple aspects of BE teachers’ agency enactment process. These dimensions provide the holistic framework to understand how BE teachers perceive and enact agency in their classrooms.This framework is complemented by the sociocultural approach that foregrounds social interaction, negotiations, and cultural contexts that can shape the agency of BE teachers. These two perspectives provide a complimentary framework to explore how bilingual teacher agency is shaped , enacted or constrained in this Global South context. Methodology, Methods, Research Instruments or Sources Used This study adopts a qualitative research design, framed as a case study, driven by a narrative approach. As the study investigates how Sri Lankan bilingual teachers enact agency within the institutional, cultural, and pedagogical conditions of bilingual education, a qualitative approach is appropriate to capture and explore teachers’ meaning-making processes, professional choices, and pedagogical practices in context. This is a highly human-centric phenomenon that is best understood through individual experiences and sense-making (Eteläpelto et al., 2013) and a qualitative study provides the space to explore multiple meanings and lived experiences of humans (Creswell, 2013). A case study design with a narrative focus is used since case studies are appropriate when conducting in-depth studies of specific individuals in distinctive contexts (Yin, 2018) and compliments this study because it focuses on BE classrooms in urban and rural schools while affording an in-depth exploration of contextualized challenges, classroom realities and agency enactment. The narrative approach facilitates the study of BE teachers’ perceptions and their agency enactment through their own stories and reflections (Mertova & Webster, 2019). Study participants are selected through purposive sampling, focusing on bilingual teachers working in junior secondary bilingual classrooms, (Grades 6–9) in both urban and rural schools. Sampling targets participants with diverse profiles with varied teaching experience, subject expertise , and institutional contexts as agency is significantly shaped by teachers’ professional histories as well as their current working environments.This research will collect data using narrative style in-depth interviews, classroom observations and reflective audio journals. In-depth interviews are critical when exploring meaning and lived experiences in qualitative studies (Kvale & Brinkmann, 2018), as they help capture agency enactment and BE teachers’ negotiation of classroom demands. Interviews are designed to explore BE teachers’ recounting of pedagogical choices, language usage and professional challenges within bilingual classroom contexts that encapsulate teachers’ past experiences, present environmental factors , and future aspirations. In addition, classroom observations will shed light on real-time experiences (Tracy, 2012), i.e. participants’ enactment of teacher agency through language mediation, classroom interaction and pedagogical choices made in BE classrooms. Observations are non-participant and use a theoretically informed observation protocol. In addition, reflective audio journals will capture the dynamic meaning making process of the participant teachers across contexts (Verma, 2021). Data analysis will be a thematic analysis and this doctoral study will produce three journal articles on teacher agency enactment in urban schools, rural schools and a comparative study as well. Conclusions, Expected Outcomes or Findings The initiated doctoral study will make significant contributions to bilingual education in Sri Lanka at multiple levels. At the pedagogical level, the potential findings are expected to provide empirically grounded insights into how bilingual teachers make pedagogical choices in a context where a coherent bilingual policy and systematic pedagogical training are absent. At the level of teacher education and professional development, the insights will inform national level dialogues on BE classroom practices, helping to design informed pedagogical training , professional development and mentorship programs aligned with the realities of bilingual classrooms. Furthermore, insights regarding pedagogical practices from participant bilingual teachers can be incorporated into teacher education curricula and support prospective teachers’ agency development. The actionable knowledge and recommendations provided by the study can directly impact the BE framework in Sri Lanka and provide a model for other multilingual contexts. At a theoretical level, this study has the potential to contribute to empirical research on bilingual teacher agency in the Global South by using the two- layered theoretical framework combining the ecological and sociocultural lenses. With this comprehensive framework, the findings will potentially generate a nuanced account of agency as an emergent and dynamic phenomenon that is highly contextual. In addition, the study may also shed light on language and mediation in shaping agency enactment in bilingual classrooms and these insights will inform BE practitioners and researchers in similar Global South contexts. Furthermore, the study has the potential to provide evidence-based insights critical to policy discussions on bilingual education in Sri Lanka as it is grounded in BE teachers' lived experiences and professional choices. By shedding light on how teachers navigate policy ambiguities and enact agency at classroom level, the study can contribute to the development of more responsive, tailored and context-sensitive bilingual education policies. References References Baker, C. (2006). Foundations of bilingual education and bilingualism (4th ed.). Clevedon: Multilingual Matters. Bandura, A. (2001). Social Cognitive theory: an Agentic Perspective. Annual Review of Psychology, 52(1), 1–26. https://doi.org/10.1146/annurev.psych.52.1.1 Creswell, J. W. (2013). Qualitative inquiry & research design: Choosing among five approaches Emirbayer, M., & Mische, A. (1998). What Is Agency? American Journal of Sociology, 103(4), 962–1023. https://doi.org/10.1086/2312943rd ed.). Sage Publications. Eteläpelto, A., Vähäsantanen, K., Hökkä, P., & Paloniemi, S. (2013). What is agency? Conceptualizing professional agency at work. Educational Research Review, 10, 45–65. https://doi.org/10.1016/j.edurev.2013.05.001 Kvale, S., & Brinkmann, S. (2018). Doing interviews (3rd ed.). Sage Publications. Mertova, P., & Webster, L. (2019). Rethinking validity and reliability. In Using Narrative Inquiry as a Research Method. Routledge. National Education Commission. (2024). Situational Analysis of Bilingual Education Approach (English Medium Instruction) in Sri Lankan Government and Government-Assisted Schools: Towards Informed Policy Recommendations. National Education Commission. https://nec.gov.lk/wp-content/uploads/2024/07/RP_GE_2024_Situational-Analysis-of-Bilingual-Education-Approach-in-Sri-Lankan-Government-and-Government-Assisted-Schools.pdf Priestley, M., Biesta, G., & Robinson, S. (2015). Teacher Agency. Bloomsbury Publishing. Tracy, S. J. (2012). Qualitative research methods: Collecting evidence, crafting analysis, communicating impact. Wiley-Blackwell Verma, A. (2021). Using audio-diaries for research and education: AMEE Guide No. 144. Medical Teacher, 43(12), 1346–1352. https://doi.org/10.1080/0142159X.2021.1972954 Vygotsky, L. (1978). Mind in society: The development of higher psychological processes. Harvard University Press. Wijesekera, H. D. (2018), Students’ ethnolinguistic identities in multiethnic, Bilingual Education classrooms in Sri Lanka [ Doctoral Dissertation, Queensland University of Technology]. https://eprints.qut.edu.au/119217/ Yin, R. K. (2018). Case Study Research and Applications (6th ed.). Sage Publications. Zembylas, M. (2003). Emotions and Teacher Identity: A poststructural perspective. Teachers and Teaching, 9(3), 213–238. https://doi.org/10.1080/13540600309378 99. Emerging Researchers' Group (for presentation at Emerging Researchers' Conference)
Paper Teacher Professionalism in Times of Societal Ruptures: Media Discourses in Estonia in 1930-35 and 2020-25 Tallinn University, Estonia Presenting Author:This study investigates the discursive construction of teacher professionalism within the Estonian media, comparing two distinct socio-political eras: the interwar period of the 1930s and the contemporary neoliberal landscape of the 2020s. Teacher professionalism is not a static concept but an ideological and historically situated construct, constantly reshaped by societal, political, and cultural transformations. By critically analyzing media representations across these epochs, the research seeks to illuminate how different ideological frameworks—specifically the ideal of teachers as custodians of national culture versus the modern emphasis on accountability and performance—refract in professional identity. This research addresses a significant gap in Estonian educational history by providing a historical-comparative analysis of media discourses, contributing to broader international debates on how public narratives mediate professional identities during times of societal rupture. The theoretical foundation of this research draws upon the understanding of professionalism as a dynamic ideological construct (Stevenson et al., 2007). The framework incorporates Hoyle’s (1974) distinction between the status and value of teaching and Ozga’s (1995) conceptualization of professionalism as a mechanism of state control. Central to this study is the tension between different models of professionality: the "moral community leader" and the "service provider." The interwar period is examined through the lens of nation-building, where teachers acted as "cultural custodians", fostering social cohesion and national identity. Conversely, the contemporary analysis is framed by neoliberalism and New Public Management, which align education with market logics such as competition, parental choice, and target-driven performativity. This shift redefines professionalism around measurability and accountability, often at the expense of moral leadership. Furthermore, the study utilizes the concept of "refraction" (Rudd & Goodson, 2016), acknowledging that while teacher professionalism is shaped by global trends like digital transformation and neoliberal governance, these forces are locally reinterpreted within specific national contexts. Freidson’s (2001) emphasis on knowledge-based autonomy and the service of the "public good" provides an additional layer for evaluating how social trust in the profession is constructed or eroded. The study is guided by three primary research questions and several sub-questions designed to capture discursive shifts: 1. How is teacher professionalism discursively constructed and represented in the media? * Which discourses of teacher professionalism in the media have been represented in international academic education journals since the 2000s? 2. Which conceptions of professionalism are dominant in different types of Estonian media and policy documents? * Are there differences in the discourses of teacher professionalism across various media formats (e.g., specialized teacher newspapers versus general daily newspapers)? * What qualities do the policy documents of the 1930s and 2020s attribute to teacher professionalism, and what ideologies do they reflect? 3. How does media discourse reflect societal changes and construct the image of teacher professionalism accordingly? By integrating Estonian findings with international scholarship, this research plans to highlight how global phenomena—such as the intensification of public scrutiny, the impact of COVID-19 on digital transformation, and the rise of performance management—manifest in a specific European context. The study explores how the teaching profession, often characterized by low status or state-limited autonomy (Perkin, 1983), seeks to redefine its value in an era where learning processes are increasingly prioritized over the holistic social roles previously expected of educators. Ultimately, the research hopes to offer a comprehensive look at how political, cultural, and technological changes have shaped the very meaning of what it means to be a "professional" teacher in the modern world. This research attempts to move beyond sequenceing of historical facts to offer a critical interpretation of how education and society mutually influence one another, emphasizing that developments in education drive social and political change as much as they reflect it. Methodology, Methods, Research Instruments or Sources Used To achieve the research objectives, this study employs Critical Discourse Analysis (CDA). As conceptualized by Van Dijk (2001), CDA investigates how social power relations, inequalities, and ideologies are reproduced and contested through language. This approach is inherently non-neutral; it seeks to uncover power imbalances and highlight the positioning of the marginalized by scrutinizing the linguistic choices of those in power (Wodak & Meyer, 2009; Jørgensen & Phillips, 2002). The research relies exclusively on document analysis, acknowledging that textual codes are historically and socially situated (Aava, 2004). By analyzing these texts, the study explores how discourse acts as a powerful mechanism for shaping social reality (Van Dijk, 2005). The media serves as a primary arena for the dissemination of discourse, often privileging specific narratives while excluding others (Blackmore & Thorpe, 2003). In education, media coverage frequently gravitates toward conflicts and scandals, which can redirect public attention toward reactive, crisis-based responses rather than substantive issues (Evans, 2008). In Estonia’s compact media landscape, dominant discourses in daily newspapers can rapidly become "common sense," naturalizing ideological relations (Wodak & Meyer, 2009). By examining news and opinion pieces, this study analyzes textual modality, tone, and role assignments to reveal how ideologies are encoded in language (Kasik, 2008). The study utilizes a multifaceted corpus to enable a comparative historical analysis: Traditional Media: The primary data includes opinion pieces, editorials, and news articles from Õpetajate Leht, Postimees. Analysis targets specific seasonal windows (e.g., September, March, May) for both the 1930s and 2020s. Political and Institutional Texts: To identify official definitions of professionalism, the study examines codes of ethics, professional standards, and national curricula. Archival and Academic Materials: For the 1930s context, the research analyzes ministry circulars and educational council minutes. This is complemented by a review of international scientific articles and media discourse in journals since the 2000s to provide a global comparative dimension. Through this data, the study reveals which values and oppositions currently sustain hegemony and how the "professional" teacher is reconstructed across different ideological eras. Conclusions, Expected Outcomes or Findings By utilizing Critical Discourse Analysis, the study aims to reveal the complex contradictions and power relations embedded in the media’s portrayal of teachers. The expected findings will demonstrate how the 1930s cultural custodian model—centered on social cohesion and national identity—contrasts with the 2020s service provider model, which is dictated by neoliberal performance metrics and digital transformation. This comparison provides the critical knowledge necessary to navigate an era saturated with populist promises and shifting ideological agendas, fostering the ability to distinguish between external influences and internal professional values (Wodak & Meyer, 2009). The study provides a scientific foundation for the Estonian Education Strategy 2021–2035, specifically regarding the transformation of career models and professional standards. By highlighting how media discourse shapes public trust and societal expectations, the research serves as an evidence-based tool for policymakers and professional developers. The research carries significant international resonance by aligning with the European Education Area 2025 goals for strengthening the teaching profession. Through its historical comparative lens, the study illustrates how expectations regarding teacher adaptability are constantly shifting in response to global trends, supporting EU efforts to retain high-quality teachers. Furthermore, by examining the impact of digital transformation on professional roles, the research contributes to wider European debates on digital competence and professional autonomy. One of the primary international outputs will be an analytical overview of professionalism concepts since 2000, offering a theoretical symbiosis of media, history, and discourse analysis that provides valuable data for evidence-based policymaking and European cooperation. This work essentially provides a roadmap for understanding how historical and ideological sedimentation affects modern professional identity within the global educational community. References Aava, K. (2004). Narratiiv müüdiloome teenistuses: Arhetüübid meediatekstides. R. Kasik (Toim), Tekstid ja taustad III: lingvistiline tekstianalüüs. Tartu Ülikooli Kirjastus. Blackmore, J., & and Thorpe, S. (2003). Media/ting change: The print media’s role in mediating education policy in a period of radical reform in Victoria, Australia. Journal of Education Policy, 18(6), 577–595. https://doi.org/10.1080/0268093032000145854 Evans, L. (2008). Professionalism, Professionality and the Development of Education Professionals. British Journal of Educational Studies, 56(1). https://www.researchgate.net/publication/33039880_Professionalism_Professionality_ and_the_Development_of_Education_Professionals Freidson, E. (2001). Professionalism: The Third Logic. Chicago, IL: The University of Chicago Press. Hoyle, E. (1975) Professionality, professionalism and control in teaching. In V. Houghton et al. (eds) Management in Education: the Management of Organisations and Individuals (London, Ward Lock Educational in association with Open University Press) Jørgensen, M. and Phillips, L.J. (2002) Discourse Analysis as Theory and Method. SAGE Publications Ltd., London, 1-23. https://doi.org/10.4135/9781849208871 Kasik, R. (2008). Meediateksti analüüs: Eesmärgid ja metoodika. K. Paalits, Tartu Ülikool, & R. Kasik (Toim), Tekstid ja taustad V: Meediatekstide keelekasutus ja selle sotsiokultuurilised taustad. Tartu Ülikooli Kirjastus. Ozga, J. (1995). Deskilling a Profession: Professionalism, Deprofessionalisation and the New Managerialism. Managing Teachers as Professionals in Schools. Routledge. Perkin, H. (1983). The teaching profession and the game of life. Is teaching a profession, 12(25). Rudd & Goodson (2016). Refraction as a Tool for Understanding Action and Educational Orthodoxy and Transgression. Educação em Revista 19(Special Issue) Stevenson, H., Carter, B., & Passy, R. (2007). „New professionalism,“ workforce remodeling and the restructuring of teachers’ work. International Electronic Journal for Leadership in Learning, 11(18). Van Dijk, T. A. (2001). Critical discourse anallysis. D. Schiffrin, D. Tannen, & H. E. Hamilton (Toim), The handbook of discourse analysis. Blackwell Publishers. Van Dijk, T. A. van. (2005). Ideoloogia: Multidistsiplinaarne käsitlus (M. Karise, Tõlk). Tartu Ülikooli Kirjastus. Wodak, R., & Meyer, M. (2009). Critical Discourse Analysis: History, Agenda, Theory, and Methodology 1. 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