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28 SES 13 A: Critical Edtech Research
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28. Sociologies of Education
Paper Acceleration in STEAM Education: Attention, Attentiveness and Curiosity in Human-GenAI Interaction KULeuven, Belgium Presenting Author:Policy frameworks such as the European Commission's Digital Compass for 2030 and the Flemish STEM-Agenda 2030 position education as a vehicle for preparing citizens to keep pace with rapid technological transformation. These initiatives frame digital skills as prerequisites for social inclusion, employability, and active citizenship, thereby embedding an urgency narrative within educational discourse. This paper critically examines the temporal logic underpinning STEAM education policy and investigates how learners experience attention, curiosity, and temporal rhythm when engaging with generative artificial intelligence. Drawing on Hartmut Rosa's theory of social acceleration, this study argues that the imperative to accelerate learning carries significant educational risks. Rosa identifies technological acceleration as a fundamental characteristic of modernity that alters human experience of time and produces alienation from the world. When education becomes instrumentalised to fuel innovation cycles, it risks undermining conditions necessary for meaningful learning: sustained attention, genuine curiosity, and resonant engagement. As generative AI becomes increasingly embedded in educational practice, understanding how these technologies shape learners' temporal experience and attentional capacities becomes imperative. The central question guiding this research is how learners describe and enact attention, curiosity, and slowing down when interacting with generative AI. The study develops a theoretical framework synthesising post-humanist scholarship on worldly engagement. Drawing on Anna Tsing's arts of noticing, Donna Haraway's tentacular attentiveness, Bruno Latour's actor-network sensitivity, and Tim Ingold's dwelling perspective, the framework articulates interconnected dispositions: noticing (becoming aware of previously unattended aspects), naming (the linguistic act sharpening perception), attention (focused directing of awareness), attentiveness (a disposition of openness and responsiveness), curiosity (an exploratory orientation resisting premature closure), and deliberate slowing down through sensory engagement. These concepts provide analytical resources for examining how human-AI interaction either enables or forecloses present-centred engagement with the world. The empirical component employs participatory action research to investigate how participants describe their experience of attention, curiosity, and temporal rhythm when engaging with generative AI. Through structured protocols comparing physical sensory tasks with AI-mediated activities, the study captures both participant accounts and observable interaction patterns. Video recordings enable detailed analysis of interactional rhythms—the temporal patterning of engagement, waiting, disengagement, and re-engagement that characterises human-GenAI encounters. Participant discussions provide first-person descriptions of how attention shifts, where curiosity is directed, and whether slowing down feels possible within digital interactions. Initial findings reveal a significant tension between embodied engagement and AI-mediated interaction. Participants described physical protocols as inviting sustained, curious attention, whereas GenAI interaction was characterised by what participants termed a narrowing of experience and an orientation toward output rather than process. Analysis of video recordings shows distinctive temporal patterns: physical engagement exhibited flowing, recursive rhythms, while AI interaction alternated between hasty input and passive waiting, often accompanied by visible impatience and disengagement. These preliminary observations suggest that generative AI may reproduce acceleration dynamics unless deliberately countered through pedagogical design. The paper concludes by proposing that understanding learner experience of attention, attentiveness and curiosity, offers essential insights for developing STEAM pedagogies that resist acceleration while meaningfully integrating digital technologies. Methodology, Methods, Research Instruments or Sources Used This study employs participatory action research combining theoretical exploration with iterative empirical exploration. The methodology acknowledges that attention, curiosity, and temporal experience are phenomena requiring both first-person accounts and observational analysis. Accordingly, the research design integrates participant descriptions with detailed examination of recorded interactions to understand how learners experience and enact these dispositions when engaging with generative AI. The theoretical framework emerged through systematic engagement with post-humanist and new materialist scholarship, prioritising works exploring alternative modes of worldly engagement that resist acceleration. Key sources include Tsing's arts of noticing, Haraway's tentacular thinking, Latour's actor-network methodology, Ingold's dwelling perspective, and Rosa's acceleration theory. The framework was iteratively refined through dialogue between theoretical reading and empirical insights, ensuring conceptual sensitivity to participants' lived experience. The empirical component involved a pilot study with adult participants in an experimental workshop. Two contrasting protocols were implemented: a water-tasting exercise requiring systematic sensory discrimination and vocabulary development, and an image-generation task using ChatGPT requiring iterative description and prompt refinement. These protocols were designed to elicit comparable cognitive demands—careful observation, naming, and refinement—while differing in their material and technological mediation. Data collection centred on two complementary sources. First, video recordings captured the full duration of participant interactions, enabling detailed analysis. Videos were examined for patterning: duration of active engagement, frequency and length of pauses, instances of waiting, moments of disengagement (checking phones, snacking, conversing off-task), and patterns of re-engagement. Detailed anecdotes were constructed from video segments, documenting the qualitative texture of interaction across physical and digital contexts. Second, semi-structured group discussions following each protocol invited participants to describe their experience of attention, curiosity, and slowing down in their own terms. Discussion prompts asked participants to reflect on where their attention was directed, what sparked or diminished curiosity, and how they experienced the passage of time. These first-person accounts were analysed thematically, with particular attention to how participants characterised differences between physical and AI-mediated engagement. The combination of video analysis and participant description enables triangulation between observable patterns and lived experience. Conclusions, Expected Outcomes or Findings This study reveals that attention, curiosity, attentiveness,… unfold fundamentally differently when learners engage with generative AI compared to physical sensory tasks. Participant descriptions consistently characterised physical engagement as a full-body experience inviting exploratory curiosity, whereas AI interaction was described as narrowed to 'only eyes and fingers.' Participants reported that their attention during GenAI use oriented toward evaluating output adequacy—questioning whether prompts were 'good enough'—rather than remaining open to noticing and discovery. Analysis of video recordings corroborated these descriptions. Physical protocols exhibited flowing, recursive temporal patterns: participants tasted, named, retasted, and refined descriptions in continuous engagement. GenAI interaction displayed markedly different rhythms characterised by alternating phases of hasty typing and passive waiting. Despite no external time constraints, participants exhibited visible impatience during AI processing intervals—checking notifications, snacking, or disengaging entirely. One participant captured the distinction succinctly: 'Water felt like breathing. AI felt like waiting.' The rhythm of human-GenAI interaction appeared dictated by technology. These findings suggest that generative AI, as currently designed and experienced, reproduces acceleration dynamics within educational contexts. Curiosity was redirected from exploratory inquiry toward outcome optimisation; attention narrowed from embodied engagement to screen-focused cognition; temporal experience fragmented into cycles of urgency and waiting. For STEAM education, these observations underscore the need for deliberate pedagogical intervention. Future research will investigate whether sustained, thoughtfully designed protocols can cultivate alternative modes of human-AI engagement—ones enabling dwelling, curiosity, and attentiveness rather than the restless urgency currently characterising these interactions. References Barad, K. (2007). Meeting the universe halfway: Quantum physics and the entanglement of matter and meaning. Duke University Press. https://doi.org/10.2307/j.ctv12101zq Bozalek, V., & Zembylas, M. (2023). Responsibility, Privileged Irresponsibility and Response-Ability: Higher Education, Coloniality and Ecological Damage (1st ed.). Springer International Publishing AG. https://doi.org/10.1007/978-3-031-34996-6 Decuypere, M. (2019). STS in/as education: Where do we stand and what is there (still) to gain? Some outlines for a future research agenda. Discourse, 40(1), 136–145. https://doi.org/10.1080/01596306.2018.1549709 Decuypere, M., & Simons, M. (2016). On the critical potential of sociomaterial approaches in education. Teoría de La Educación, 28(1), 25–44. https://doi.org/10.14201/teoredu20162812544 Despret, V. (2013). Responding Bodies and Partial Affinities in Human–Animal Worlds. Theory Culture & Society, 30(7–8), 51–76. https://doi.org/10.1177/0263276413496852 Despret, V. (2016a). What would animals say if we asked the right questions? (B. Buchanan, Trans.). Minneapolis, MN, London: University of Minnesota Press. Despret, V., & Meuret, M. (2016b). Cosmoecological sheep and the arts of living on a damaged planet. Environmental Humanities, 8(1), 24–36. https://doi.org/10.1215/22011919-3527704 European Commission. (2000). A Memorandum on Lifelong Learning. https://www.uil.unesco.org/sites/default/files/medias/fichiers/2023/05/european-communities-a-memorandum-on-lifelong-learning.pdf European Commission. (2021). 2030 Digital Compass: the European way for the Digital Decade. European Parliament. (2025, 3 maart). Growing focus on digital skills. Epthinktank. https://epthinktank.eu/2025/03/04/growing-focus-on-digital-skills/ Fenwick, T., & Edwards, R. (2014). Networks of knowledge, matters of learning, and criticality in higher education. Higher Education, 67(1), 35–50. https://doi.org/10.1007/s10734-013-9639-3 Ingold, T. (2017). Anthropology and/as education. Routledge, London, UK. Latour, B. (2005). Reassembling the social: An introduction to actor-network theory. Oxford University Press Latour, B. (2018). Down to Earth: Politics in the New Climatic Regime. In Anthropological Quarterly (Vol. 93, Issue 2). Polity Press. https://doi.org/10.1353/ANQ.2020.0036 Latour, B. (2018b). Down to Earth, Politics in the New Climatic Regime. Polity. Merewether, J., Gobby, B. & Blaise, M. (2022) Common Worlds Justice in Post-Anthropocentric Education: Attuning to the More-Than-Human through Walking with Sound and Smell, Equity & Excellence in Education, 55:3, 203-216, DOI:10.1080/10665684.2022.2131198 10.1080/00131857.2020.1835646 Stengers, I. (2015). In Catastrophic Times: Resisting the Coming Barbarism. Open Humanities Press. https://doi.org/10.14619/016 Tsing, A. (2011). Arts of inclusion, or, how to love a mushroom. Australian Humanities Review, 50(1). https://doi.org/10.22459/AHR.50.2011.01 Thompson, T.L. (2012) I’m deleting as fast as I can: negotiating learning practices in cyberspace, Pedagogy, Culture & Society, 20:1, 93-112, DOI:10.1080/14681366.2012.649417 Tsing, A. (2011). Arts of inclusion, or, how to love a mushroom. Australian Humanities Review, 50(1). https://doi.org/10.22459/AHR.50.2011.01 van Dooren, T., Kirksey, E., & Münster, U. (2016). Multispecies studies: Cultivating arts of attentiveness. Environmental Humanities, 8(1), 1–23. https://doi.org/10.1215/22011919-3527695 28. Sociologies of Education
Paper ***WITHDRAWN*** Critiquing with Care: Experimental Forms of Engagement in Critical Edtech Research University of Glasgow, United Kingdom Presenting Author:Critique in the social sciences has long been under assault, even from within (Latour, 2004; Sayer, 2009). Today, as UK universities formally expand business partnerships with Big Tech (e.g. Gomes, 2026; Wall, 2026), there are continuing concerns around dependence on this very same Big Tech and its implications for education. There are epistemic concerns related to technology’s impact on learning, with studies that rely on quantitative methods to show impact on cognitive outcomes (e.g. Bastani et al., 2025; Simone et al., 2025). This coincides with a related increase in critique of dominant narratives and practices in technology and education, most notably with the launch of the European Conference on Critical Edtech Studies in 2025. Alongside this are discussions on the viability of critique and critical pedagogy. On the one hand, some philosophers of education make an attempt to move beyond the politics of education, with a concomitant need to produce affirmative modes of educational research (Hodgson, 2020, 2020), which has also been taking up in critical edtech research (Selwyn, 2023), under the banner of a ‘post-critical’ turn. This paper takes another position, calling for an ethics of care applied to critical edtech studies (CES). The paper pursues two directions: first, I describe how care has been historically mobilised, both epistemically and in practice, drawing on the work of Science and Technology Studies philosopher Maria Puig de la Bellacasa (2011, 2017) to demonstrate how Latourian critiques of the social sciences can be addressed, without disposing of critique entirely. Far from rejecting what critics call the overt political focus in educational research (Hodgson, 2020), I bring to bear the work of Joan Tronto, using care as a challenge to existing society-wide moral dilemmas, while emphasising how care can help reframe political issues (Tronto, 2015). The second part of the paper follows from a shift from ‘matters of concern’ towards ‘matters of care,’ (Puig de la Bellacasa, 2011), a shift which insists not only on an ethos of respectful knowledge production, but also a way to engage and intervene. Such an approach is itself the subject of recent anthropological research, including explicit attempts to move beyond the idea research subjects towards “epistemic partners” and more collaborative experiences that work to create ‘complicit solidarity’ (Marcus, 2021). This is further to discussion of the breakdown of constructed field binaries, bridging historical discussions (Marcus, 1995) with more recent explorations of ‘patchy’ research (Jobson, 2020). To do this, I document a pair of experimental forms of ‘care-ful’ engagement with two distinct education publics, as I attempt to implement an ethics of care that takes humans and other-than-humans seriously. The first is a vignette-led discussion that took place amidst a larger Community of Practice associated with the project under which I am completing my PhD. The second example is an attempt to translate critical research into a form of engagement that can communicate across and between sites and sectors. Both of these stand in contrast to critiques of the ‘disseminate to’ model of education research (Moss, 2024). This paper explores the relationship between knowing and acting, entangled in the politics and anxieties around critique and critical fatigue, specifically in the field of European (critical) education research. I use this paper to explore the question of what care can bring to the table, both theoretically and empirically, using other forms of engagement that embody ‘matters of care’. Amidst a state of ongoing crisis, and the technological imperative represented by AI in education, I document several attempts to bring ethnographic research into new forms of dialogue and interaction with education publics. Methodology, Methods, Research Instruments or Sources Used The foundation for this research, itself part of my PhD, is 10 weeks of empirical ethnographic research in schools, which consist of varying degrees of participant observation (Mills & Morton, 2013), focus groups and semi-structured interviews that allow for discussion of complexities and divagations (May, 2011; McDowell, 2010; Punch, 2014), and three participatory workshops with young people from Scotland and England. In addition, as described in the abstract, I use the idea of the ‘para-site’ to construct alternate forums for engagement and dialogue between researchers in higher education and other education publics (Marcus, 2021). I bring together ongoing discussions of critique in critical educational research and the European critical edtech community, by reviewing abstracts from the 2025 European Conference on Critical Edtech Studies, and in so doing, I show how applying an ethics of care can help to address critical concerns while also providing new avenues for action. I also show that, while there are some examples of care being mobilised in education research (Zakharova & Jarke, 2022), there is an opportunity for further development. To this discussion I also bring empirical data from ethnographic research, to demonstrate the utility of applying a lens of care, to illuminate the material, affective, and ethico-political dimensions of how digital technologies are taken up and used in schools. I dwell particularly on the political dimension of care to argue for what Tronto describes as a redrawing of the landscape of care an justice (Tronto, 2015). I draw several examples from fieldwork, including how the consideration of digital technologies as a matter of care allows us as researchers to document the political implications of care for, through, and by machines. Conclusions, Expected Outcomes or Findings In this paper, I make the argument for shifting from critical concerns around the practices and applicability of educational research towards a focus on the ethics of care that emphasises the political nature of how digital technologies shape and configure what is possible in education. I attempt to show the ongoing utility of critique in CES, while showing how a lens of care and sharpen the focus on the everyday realities of working and living with digital technologies in education. Empirically, an ethic of care helps to show the labour that remains in the wake of the digitisation of schools: the roles of teachers and students shift in response to the needs and attention that digital devices require; the efficiency of digital technologies is called into question; and who is made to care about certain forms of digital technologies reinforce existing ‘moral boundaries’ that allow logics of assessment and conditions of inequality to persist. Importantly, on a theoretical level, prioritising the value of care in educational technologies is a possible counterbalance to totalising discourses both for and against the uses of digital technologies, AI included, in education (Sriprakash et al., 2024). Finally, as shown in two additional examples of engagement with two different publics, I offer a critical account of my own efforts to bridge ‘knowing’ and ‘acting’ through a lens, and mode, of care. References Hodgson, N. (2020). Post-Critique, Politics, and the Political in Educational Philosophy. On Education. Journal for Research and Debate, 3(9). https://doi.org/10.17899/on_ed.2020.9.3 Jobson, R. C. (2020). The Case for Letting Anthropology Burn: Sociocultural Anthropology in 2019. American Anthropologist, 122(2), 259–271. https://doi.org/10.1111/aman.13398 Latour, B. (2004). Why Has Critique Run out of Steam? From Matters of Fact to Matters of Concern. Critical Inquiry, 30, 24. Marcus, G. E. (1995). Ethnography in/of the World System: The Emergence of Multi-Sited Ethnography. Annual Review of Anthropology, 24, 95–117. Marcus, G. E. (2021). The Para-Site in Ethnographic Research Projects. In A. Ballestero & B. R. Winthereik (Eds), Experimenting with Ethnography (pp. 41–52). Duke University Press. May, T. (2011). Interviewing: Methods and process. METHODS OF SOCIAL RESEARCH. McDowell, L. (2010). The SAGE Handbook of Qualitative Geography (D. DeLyser, S. Herbert, S. Aitken, & M. Crang, Eds). SAGE Publications, Inc. https://doi.org/10.4135/9780857021090 Mills, D., & Morton, M. (2013). Ethnography in Education. SAGE Publications Ltd. https://doi.org/10.4135/9781446251201 Moss, G. (2024, November 21). Knowledge Exchange in Education Briefing Note #1. Working across the divide. Education Research Programme Briefing Notes. https://www.ucl.ac.uk/education-research-programme/erp-briefing-notes/knowledge-exchange-education-briefing-note-1-working-across-divide Puig de la Bellacasa, M. (2011). Matters of care in technoscience: Assembling neglected things. Social Studies of Science, 41(1), 85–106. https://doi.org/10.1177/0306312710380301 Puig de la Bellacasa, M. (2017). Matters of care: Speculative ethics in more than human worlds. University of Minnesota Press. Punch, K. (2014). Introduction to social research: Quantitative & qualitative approaches (Third edition). SAGE. Sayer, A. (2009). Who’s Afraid of Critical Social Science? Current Sociology, 57(6), 767–786. https://doi.org/10.1177/0011392109342205 Selwyn, N. (2023). The critique of digital education: Time for a (post)critical turn. In R. Gorur, P. Landri, & R. Normand (Eds), Rethinking Sociological Critique in Contemporary Education: Reflexive Dialogue and Prospective Inquiry. Routledge. https://www.taylorfrancis.com/books/9781003279457 Simone, M. D., Tiberti, F., Rodriguez, M. B., Manolio, F., Mosuro, W., & Dikoru, E. J. (2025). From Chalkboards to Chatbots: Evaluating the Impacts of Generative AI on Learning Outcomes in Nigeria. Policy Research Working Paper 11125. https://documents1.worldbank.org/curated/en/099548105192529324/pdf/IDU-c09f40d8-9ff8-42dc-b315-591157499be7.pdf Sriprakash, A., Williamson, B., Facer, K., Pykett, J., & Valladares Celis, C. (2024). Sociodigital futures of education: Reparations, sovereignty, care, and democratisation. Oxford Review of Education, 1–18. https://doi.org/10.1080/03054985.2024.2348459 Tronto, J. C. (2015). Moral boundaries: A political argument for an ethic of care (First). Routledge. Zakharova, I., & Jarke, J. (2022). Educational technologies as matters of care. Learning, Media and Technology, 47(1), 95–108. https://doi.org/10.1080/17439884.2021.2018605 28. Sociologies of Education
Paper Unpacking the “Machineries of Knowing” about Student Performance: Insights from an AI Edtech Startup Ethnography Carl von Ossietzky University Oldenburg, Germany Presenting Author:With the digitalisation boost brought by the COVID-19 pandemic and the rise of generative artificial intelligence (genAI) in education and schooling, the question of who produces knowledge in schools becomes more complex and ambiguous to answer. As critical studies of educational technologies (edtech) have pointed out, private and profit-driven actors such as Big Tech, edtech producers, and intermediaries play an important role in the discourses about the goals and futures of education (Hartong, 2016; Joecks, 2024; Kerssens & van Dijck, 2021; Williamson, 2022). With the growing implementation of digital infrastructures in schools, their influence on what is being taught and how, on how knowledge is being presented and structured, and on how learning outcomes and processes are to be assessed, is growing rapidly. In the European context, the edtech ecosystem is not only producing technology and knowledge. It is also lobbying for European standards, interoperability, and evidence based impact of edtech, as the European EdTech Alliance claims (2025), therefor actively influencing digital infrastructures and policy-making in education. Especially with the genAI boom, new public-private partnerships and genAI education projects have developed, with Big Tech and genAI companies cooperating with public education actors in Europe (e.g. for the Netherlands, see Dingemanse, 2025; for Estonia see OpenAI, 2025) and a big wave of new genAI startups flooding the European edtech market. The companies creating genAI-driven edtech products promise to make teachers life easier and workload bearable through the use of genAI. This becomes especially visible when we look at genAI-powered grading and feedback tools which promise, e.g. to ‘make more time for what really counts’, ‘individualising learning’ and ‘erasing the human bias’ by automating assessment processes. Researching how, by whom, and especially under which prerogatives edtech is being built, can be one way to untangle the complex dynamics of ever-changing knowledge-making processes in education. Drawing on Science and Technology Studies (STS), in particular the approach of ‘epistemic cultures’ as introduced by the scholar Karin Knorr Cetina (1999, 2007), this contribution seeks to investigate “machineries of knowing” (Knorr Cetina 2007, p. 363) by investigating the practices and cultures present in knowledge creation, i.e. focussing on “the construction of the machineries of knowledge construction” (ibid, p. 363). When it comes to genAI assessment tools, this perspective opens up the debate about how genAI grading technologies seek to create knowledge about student performance, by examining what practices bring these technologies into being and which socially negotiated ideas about learning and teaching play a part in their genesis. As edtech companies become more influential knowledge-producing actors in educational settings, it is important to have a closer look at the production processes, to uncover why some pedagogical approaches prevail over others when edtech is being made. With this in mind, my contribution asks: What “machineries of knowledge construction” are present in the making of genAI-based educational technologies that aim to digitally enhance the pedagogical practice of grading? And which “machineries of knowing” are creating are these machineries? To answer these research questions, my study looks at this phenomenon through an ethnographic case study of an edtech startup in Germany, analysing it in the bigger context of the German and European edtech startup ecosystem. In doing so, my contribution will be taking a critical perspective on edtech. It will be focussing on overarching systemic and social dynamics, with a sensitivity for sociotechnical entanglements and a scepticism for data-driven practices and paradigms as present in the field of Critical Data Studies. Methodology, Methods, Research Instruments or Sources Used I present the results of a media ethnographic study at a Berlin-based edtech startup that develops a genAI-supported grading tool for teachers. From May 2024 to March 2025, I critically followed and observed the startup and its key players, decision-making practices, and the edtech ecosystem in which it is embedded, applying a multi-sited ethnographic approach (Marcus, 1995). Starting out as an observer and later on becoming an active member of the startup, I collected over 350 pages of ethnographic fieldnotes, 8 interviews with the startup team and players within the edtech ecosystem, as well as pictures, screenshots, press releases, social media posts, videos, audio tape, software code, chat protocols, and physical material. My analysis of the material is based on grounded theory (Charmaz, 2012) and follows the approach of ‘biographies of artifacts and principles’ from STS (Hyysalo et al., 2019). Selected interview vignettes and ‘rich points’ in the ethnographic material (Agar, 1996) are intended to show how the startup develops the grading software and how, within this complex sociotechnical process of ‘making edtech’, the machineries of knowing about student performance become visible. This qualitative ethnographic approach allows me to research organizational and conceptual practices at the macro and meso level ‘in situ’, i.e. in the very moment in which they occur. So far, only very few critical studies have been looking at pedagogical production decisions and processes that constitute the genesis of edtech products. With the exception of an ethnographic study at an educational publishing house by Felicitas Macgilchrist (e.g. 2019), most of them are using reconstructive methods such as interviews with software developers and edtech entrepreneurs (Ideland, 2021; Troeger et al., 2023) or report about co-designing projects (e.g. Brandau & Hartong, 2025; Hughes, 2019; Raffel et al., 2022; Sperling et al., 2024; Whitman, 2020), which are (desirable, yet rare) exceptions from the economic and mostly profit-driven context in which edtech products are usually created. Conclusions, Expected Outcomes or Findings My preliminary analysis unpacks the “machineries of knowing” (Knorr Cetina 2007, p. 363) in two steps. First of all, I address the ‘machineries of knowledge construction’ present in my case study. In the case of genAI grading tools, those ‘machineries’ are created in order to construct knowledge about student performance, both through immediate assessment and grading, and through a comparison of student performance within the technology. This knowledge creation is made possible by automating the established grading grid practice, inspired by curricular competencies and driven by a positivist onto-epistemology about student assessment and the belief that data are naturally unpolitical and neutral. Second, looking closer at ‘the construction of’ these machineries, three phases can be identified. In the first phase, different assessment approaches are being traded off against each other. Criteria of easy implementation, acceptance and establishment amongst teachers, and reliability of the technological approach in comparison with that of other competitors are leading the decision-making. Then, the chosen approach of the grading grid is being realized, with an AI algorithm giving recommendations for assessment criteria. In the third phase, curricular competencies are being implemented into the recommendation system by scraping federal school curricula. Also, it is important to note that the machineries in this case are mainly constructed by software engineers, instead of educators, who only sporadically play a consultation role in the production process. This means that translation practices between pedagogical constructs and algorithmic logics are omnipresent, with competing ontologies and epistemological approaches constantly creating frictions and fractions in the making of the technology. Untangling these processes and practices helps to understand how and why the technologies that already make their way into European classrooms are being built in a way that often favours traditional and established understandings of learning and assessment. References Agar, M. (1996). The professional stranger: An informal introduction to ethnography. Academic Press. Brandau, N., & Hartong, S. (2025). Visualising the school. Discourse, 46(3), 307–323. Charmaz, K. (2012). The Power and Potential of Grounded Theory. Medical Sociology Online, 6(3), 2–15. Dingemanse, M. (2025, July 4). Nee tegen de voorgestelde CAO universiteiten. Neerlandistiek. https://neerlandistiek.nl/2025/07/nee-tegen-de-voorgestelde-cao-universiteiten/ European EdTech Alliance. (2025). Connecting the European EdTech Ecosystem. https://www.edtecheurope.org Hartong, S. (2016). Between assessments, digital technologies and big data. EERJ, 15(5), 523–536. Hughes, J. E. (2019). Learning across Boundaries: Educator and Startup Involvement in the Educational Technology Innovation Ecosystem. CITE Journal, 19(1), 62–96. Hyysalo, S., Pollock, N., & Williams, R. A. (2019). Method Matters in the Social Study of Technology: Investigating the Biographies of Artifacts and Practices. Science & Technology Studies, 32(3), Article 3. Ideland, M. (2021). Google and the end of the teacher? Learning, Media and Technology (LMT), 46(1), 33–46. Jasanoff, S. (2004). States of Knowledge. Routledge. Joecks, L. (2024). Exploring the intermediary role of ed-tech consulting in Germany. Research in Education, 120(1), 14–34. Kerssens, N., & van Dijck, J. (2021). The platformization of primary education in The Netherlands. LMT, 46(3), 250–263. Knorr Cetina, K. (1999). Epistemic Cultures: How the Sciences Make Knowledge. Harvard University Press. Knorr Cetina, K. (2007). Culture in global knowledge societies: Knowledge cultures and epistemic cultures. Interdisciplinary Science Reviews, 32(4), 361–375. Macgilchrist, F. (2019). Cruel optimism in edtech. LMT, 44(1), 77–86. Marcus, G. E. (1995). Ethnography in/of the World System: The Emergence of Multi-Sited Ethnography. Annual Review of Anthropology, 24, 95–117. OpenAI. (2025, February 25). Estonia and OpenAI to bring ChatGPT to schools nationwide. OpenAI News Blog. https://openai.com/index/estonia-schools-and-chatgpt/ Raffel, L., Metscher, J., & Richter, C. (2022). Designbasierte Forschung und technologische Entwicklung—Spannungsfelder und Lernerfahrungen. Waxmann. Sperling, K., Stenliden, L., Nissen, J., & Heintz, F. (2024). Behind the Scenes of Co-designing AI and LA in K-12 Education. Postdigital Science and Education, 6(1), 321–341. Troeger, J., Zakharova, I., Macgilchrist, F., & Jarke, J. (2023). Digital ist besser!? – Wie Software das Verständnis von guter Schule neu definiert. In Bock, Annekatrin et al. (Eds), Die datafizierte Schule (pp. 93–129). Springer VS. Whitman, M. (2020). “We called that a behavior”: The making of institutional data. Big Data & Society, 7(1). Williamson, B. (2022). Big EdTech. LMT, 47(2), 157–162. 28. Sociologies of Education
Paper ***WITHDRAWN*** Conceptualising and Defining new Social Actors in Education: Meet the Influencer Teachers 1: Marino Institute of Education, Ireland; 2: Maynooth University, Ireland Presenting Author:Social media platforms have become a ubiquitous feature of modern life (Rosen, 2022; Carpenter et al., 2023; Meikle, 2024), and the term ‘influencer’ has, for the most part, entered common parlance. It is also seeping into education discourse and is likely to become more prominent in years to come as influencers in the education sector become more common but, in the interim, a better understanding of this phenomenon is needed. As in other areas, there are already influencers operating, to varying extents, in the education sector but as researchers already working in this space have been flagging, influencers remain greatly under researched in education (Shelton et al., 2020; Arantes and Buchanan, 2023; Carpenter et al., 2023; Schroeder et al., 2024), as do the related matters of teacher brand ambassador programmes (Saldaña et al., 2021) and teachers’ use of online education resource marketplaces (Carpenter and Shelton, 2024). This paper will add to and extend on the limited existing scholarship by conceptualising and defining ‘influencer teachers’. We proffer ‘influencer teachers’ as a new kind of identity and set of social practices made possible by social media platforms, something which we feel has been insufficiently problematised to date. Like the stance of Hartung et al. (2023), we are not concerned with placing judgement on whether any particular social media platform is ‘good’ or ‘bad’ for teachers here, and we follow Ideland and Serder’s (2023, p.860) stance of going beyond the common ‘commercial actors equal bad education’ discourse as the situation is more complex than that. As Hogan et al. (2018, p.627) have also insisted, ‘commercial = bad’ tropes can divert attention away from key questions worth focusing on. Rather than denouncing influencers here, we seek to understand their constitution and ask: who are they? What do they do? Why should they be known as ‘influencer teachers’? Given that there is a paucity of academic work in this space, by spotlighting influencer teachers here we envisage that it will instigate further research from others, and in providing a conceptualisation and definition of influencer teachers we hope to enable more meaningful and productive conversations and aid the research of others. Methodology, Methods, Research Instruments or Sources Used Existing work in this space has already introduced online ‘teacherpreneurs’ (Shelton and Archambault 2019, 2020) and ‘education micro-celebrities’ (Carpenter et al., 2023), and of most relevance here, conceptualisations of influencers operating within education: ‘edu-influencers’ (Shelton et al., 2020); ‘education influencers’ (Shelton et al., 2022; Carpenter et al., 2023; Schroeder et al., 2024); and ‘teacher influencers’ (Davis and Yi, 2022; Arantes and Buchanan, 2023). While we see some value in existing conceptualisations, we also feel that there are some drawbacks to them, as well as some uncertainty over their labelling and some inconsistencies in how different studies conceptualise and define influencers even when the same label is used—we find this unhelpful and maintain that it does not and will not serve the field well. We first map out the key characteristics of the concepts of edu-influencers, education influencers, and teacher influencers. We then conceptualise and define ‘influencer teachers’, which we believe better captures and more accurately reflects the influencer phenomenon. We outline how we conceptualise influencer teachers, why we use the label ‘influencer teachers’, and what distinguishes our conceptualisation from existing work. We then provide our clear definition of ‘influencer teachers’. Conclusions, Expected Outcomes or Findings What we conceptualise and define here as ‘influencer teachers’ represents a significant development in the education sector, pointing to a new kind of teacher identity and set of social practices made possible by social media platforms, and new ways that teachers are becoming ‘both products and carriers of the neoliberal agenda’ (Gupta, 2021, p.434). Yet, this development has not received adequate attention in the education literature to date. Moreover, it is striking that the bulk of existing research in this space currently emanates from the United States of America (USA) (see for example Shelton and Archambault, 2020; Shelton et al., 2020; Davis and Yi, 2022; Carpenter et al., 2023; Schroeder et al., 2024), with some work also stemming from Australia (see for example Arantes and Buchanan, 2023; Hartung et al. 2023), but this issue is far more widespread than this, occurring around the world. We are particularly surprised that scholars in Europe have not been making contributions to the education literature on influencers. In spotlighting influencer teachers here, it is expected that our work will make this phenomenon more conspicuous and we call for further research explicitly on influencer teachers, from a wider range of researchers in Australia, the USA, and beyond. In providing a conceptualisation and definition of influencer teachers we hope we will enable more meaningful and productive conversations and aid the research of others. In addition to influencer teachers representing a significant development in the education sector, we also suggest that our conceptualisation and definition can help the education research literature on influencer teachers to develop significantly. References Arantes, J., & Buchanan, R. (2023). Educational data advocates: emerging forms of teacher agency in postdigital classrooms. Learning, Media and Technology, 48(3), 493-513. Carpenter, J. P., & Shelton, C. C. (2024). Educators’ perspectives on and motivations for using TeachersPayTeachers. com. Journal of Research on Technology in Education, 56(2), 218-232. Carpenter, J. P., Shelton, C. C., & Schroeder, S. E. (2023). The education influencer: A new player in the educator professional landscape. Journal of Research on Technology in Education, 55(5), 749-764. 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