JoVE is more than a database. It is a productivity tool that was born from practical necessities and aims at bringing state of the art video demonstrations to the medical and health science community. Adding the visual component to the still rigid scientific publication landscape, research and education can greatly benefit from the media formats of the “Information Age”. JoVE advances clinical research and education by providing the resources it needs to grow and develop. Since its founding in 2006, JoVE has produced nearly 10,000 video articles, demonstrating experimental techniques and clinical procedures filmed in laboratories at top research institutions, and delivered online to millions of scientists, educators, and students worldwide.