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TIE2: Digital Day: Digital Innovation
Mittwoch, 18.03.2020:
12:30 - 14:00

Chair der Sitzung: Katrin Eling, Eindhoven University of Technology
Ort: Virtueller Raum 4

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The Lord of the Digital Transformation: The Role of CDOs in SMEs and LSEs

Wolfgang Becker, Oliver Schmid

Otto-Friedrich-Universität Bamberg, Deutschland

The economy, and all the companies that operate in it, have been influenced by the megatrend of digitalization in recent years. Digitalization means not only changing individual processes, but also the fundamental transformation of entire business units, right through to entire business models. To achieve a successful digital transformation, some companies are installing a chief digital officer (CDO) in their top management to encounter the challenges of digital transformation. The present study investigates the role of the CDO within the digital transformation of small and medium-sized enterprises (SMEs) and large-scale enterprises (LSEs). Based on an analysis of a multi-case study, the competencies required by the position, organizational positioning, responsibilities, obligations and rights, managerial functions and tasks, and the recent role changes, an ideal role model of a CDO is derived for both SMEs and LSEs.

Key words and phrases: chief digital officer, CDO, digital transformation, SMEs, LSEs.

Blessing or curse: Does digitalization foster business model innovation? Evidence from a quantitative empirical study

Patrick Ulrich1, Alexandra Fibitz2

1Hochschule Aalen, Deutschland; 2Paul Hartmann AG

This study analyses whether and how the digital transformation affects business models. Digitalization influences businesses regardless of size, industry and structure. Thus, companies are often forced to rethink their value architecture in order to remain competitive and not vanish from the business world. Therefore, deepening the understanding of the relationship between digitalization and business models is of utmost importance for both practice and academia. We examine the interdependencies of the utilization of digital technologies and the execution of a digital strategy on business model innovation, and the extent to which the digitalization level is influencing this relation. Furthermore, we depict the results from a quantitative study among a sample of 166 German companies. The results indicate that business model innovation is positively influenced by a higher pursuit of digital technologies and the adoption of certain digital strategies. The digitalization cluster further stress the importance of digital actions for the companies’ sustainability.

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