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Chair der Sitzung: Tim Schweisfurth, University of Southern Denmark
Ort:Virtueller Raum 1
The Effects of Technology Affinity, Prior Customer Journey Experience and Brand Familiarity on the Acceptance of Smart e-Services Innovations
Stefan Trautwein1, Christian Arnold2, Jörg Lindenmeier1
1Public & Non-Profit Management, Albert-Ludwigs-Universität Freiburg, Deutschland; 2HWTK Hochschule für Wirtschaft, Technik und Kultur Baden-Baden, Deutschland
Based on the behavioral reasoning theory, we delineate a model that explains acceptance of smart e-services innovations (SEI). We assume a mediational relationship among technology affinity, consumers’ attitudes towards the adoption of SEI and their inclination to adopt them. Contingent on the extent of brand familiarity, we hypothesize an additional mediational relationship among customer journey experience (CJE), consumers’ attitudes and their innovation acceptance. Results are largely in line with the model hypotheses: First, technology affinity affects adoption intention indirectly via attitude towards SEI. Second, CJE has a significant (in-) direct effect on adoption intention in case of average and high brand familiarity. For low brand familiarity, CJE neither has a significant direct effect nor a significant indirect effect on SEI acceptance. Based on the empirical findings, the present paper discusses practical implications, study limitations and avenues for future research.
Digital Transformation in Health Care: Diffusion Determinants of Digital Innovations in Incumbent Organizations
Universität Regensburg, Deutschland
Digital transformation has the potential to restructure and revolve industries along with their products and services. Extant literature often focuses on incumbents’ inertia with respect to innovations that possess the potential to disrupt their processes and business models. However, incumbents may be able to invest appropriately in digital innovations if they possess the motivation and ability to do so. In this paper, I investigate diffusion determinants on the contextual, organizational, and individual level. Institutional theory, the resource-based view, and technology acceptance literature present theoretical lenses for studying incumbents’ motivation and ability to adopt and use digital innovations in health care. I employ a large-scale dataset of European physicians in order to test the impact of various antecedents on the adoption and usage of telemedicine. The results from factor analyses and logistic regressions indicate that antecedents and their effect mechanisms may differ between adoption and usage. Only isomorphic pressure, perceived outcome quality, and complementary assets significantly and consistently foster both adoption and usage. Thus, these institutional and organizational factors show robust effects on the implementation process. Formal institutions and individual determinants exhibit an ambiguous and stage-dependent impact on adoption and usage. Further, the findings suggest that motivation-related antecedents may have a higher impact on the likelihood of adoption and usage of telemedicine than ability-related factors. Overall, these findings advance the understanding of contextual, organizational, and individual drivers of the diffusion of digital innovations in regulated contexts and provide managers and policy makers with important recommendations.
No Face, No Name, No Shame? Overcoming Barriers to Intra-organizational Public Knowledge Seeking
Mickeler Maren1, Khashabi Pooyan1, Marco Kleine2, Kretschmer Tobias1
1Ludwig-Maximilians-Universität München; 2Max-Planck-Institut für Innovation und Wettbewerb, Deutschland
While organizational platforms are becoming more prevalent for the integration and exchange of organizational knowledge, employee engagement remains a barrier for the success of these platforms. Extending socio-technical systems (STS) research, we focus on individual knowledge seeking in an organizational platform context. We follow a cost-benefit approach and argue that individual knowledge seeking is influenced by (a) economic cost concerns and (b) psychological cost considerations. To test our theoretical arguments, we run a lab experiment altering the costs associated with individuals’ decision to seek knowledge on the platform. While knowledge seeking is lowest in settings with both economic and psychological costs, we observe significant increases by (a) eliminating economic consequences, and (b) removing social psychological cost considerations by inducing anonymity on the platform. In addition, our results suggest the presence of gender-related differences in knowledge-seeking behavior on organizational platforms: Male participants are chiefly discouraged by economic considerations, while females place more emphasis on social considerations. Our results highlight the facilitating role of platform anonymity on employee engagement and have implications for the efficient design of these platforms.
Institutional Work Battles in the Media Discourse on Discontinuous Innovation: Narratives and Rhetoric in the Context of the Sharing Economy
Julian Lehmann, Florian Weber, Lorenz Graf-Vlachy, Andreas König
Universität Passau, Deutschland
We explore how actors faced with discontinuous innovation engage in media discourse as a form of institutional work. Based on actor quotes from newspaper articles about a particular form of digital transformation, namely the emergence of the sharing economy, we provide an account of the discursive strategies and persuasive appeals in the public debate concerning institutional change. We find that discourse is dominated by offensive actors aiming at institutional change, mostly due to a relatively low share of voice of incumbent firms. Further, whereas offensive actors aimed for legitimacy by balancing attacks on existing institutions with assertions of new institutions, defensive actors aimed for legitimacy surprisingly little by asserting existing institutions and rather by attacking new institutions. Contrary to existing scholarly beliefs, preventing the emergence of new institutions appears to be as important for defensive institutional work as reinforcing existing institutions. Finally, we show that actors’ discursive strategies derived legitimacy from different institutional pillars and used different persuasive appeals.