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Dienstag, 17.03.2020:
14:15 - 15:45

Chair der Sitzung: Nicholas Folger, Technical University of Munich - Chair for Strategy and Organization
Ort: Virtueller Raum 4

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Constructing the Meaning of Digitalization: The Structuration of an Issue Field in Germany

Philipp Poschmann, Peter Walgenbach

Friedrich-Schiller-Universität Jena, Deutschland

Diskutant: Thomas Gegenhuber (LU Lüneburg)

Current literature taking a frame perspective in the context of institutional theory highlights the role of field-external effect on organizational meaning construction. By drawing on the issue of digitalization in Germany, we test hypotheses regarding the influence that public discourse has on organizational issue fields. We use topic modeling to investigate the interpretations and frames of digitalization in newspaper articles and annual reports. Our findings indicate an increasing structuration of the issue field based on shared interpretations among field members. Furthermore, we found that this process is foremost influenced by the emergene and increasing prominence of an open frame in public discourse, instead of technical aspects on the organization or field level.

Individual Ambidexterity as a Response to Technological Turbulence - The Moderating Role of Formalization

Nicholas Folger1, Prisca Brosi2, Jutta Stumpf-Wollersheim3

1Technische Universität München; 2Kühne Logistics University Hamburg; 3Technische Universität Bergakademie Freiberg

Diskutant: Constantin Meyer (LMU München)

Today’s turbulent environments with fast and unpredictable technological changes require employees to increasingly act ambidextrously, i.e. simultaneously incorporate exploitative and explorative tasks in their work roles. To increase our understanding of how to foster individual ambidexterity in technological turbulent environments, we draw from structural inertia theory, by arguing (1) that individuals directly react to perceived technological turbulences with in-creasing individual ambidexterity and (2) that organizations can strengthen this effect by providing employees with internal stability in these times of external changes through high degrees of formalization. Using data collected by a three-wave online survey of 739 German employees, our findings demonstrate that employees who perceive high degrees of technolog-ical turbulence in their organization’s environment increase their ambidextrous behavior. In addition, we show that formalization in the form of written rules, procedures, and instructions positively moderates this relationship such that employees’ ambidextrous behavior is highest, when both, perceptions of technological turbulence and formalization are high. We conclude by discussing the implications of these findings for the ambidexterity literature, for future research, and for managerial practice.

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