Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
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Session Overview
Location: Virtual Room 3
Date: Tuesday, 17/Mar/2020
10:45am
-
12:15pm
Preconference - An Introduction into Bayesian Modeling (with applications to marketing)
Location: Virtual Room 3

Methoden-Block III
Prof. Dr. Thomas Otter (Goethe-Universität Frankfurt)

2:15pm
-
3:45pm
Preconference - VHB-Teaching Session
Location: Virtual Room 3

Methoden-Block III
Prof. Dr. Jochen Koch (Europa-Universität Viadrina Frankfurt (Oder)): Karriere mit Lehre, oder: Karriere nur ohne Lehre?
Dr. Jörg Kortemeyer (Technisch Universität Clausthal): Lehre 2020 - Potentiale digitaler Maßnahmen innerhalb von Lehrveranstaltungen

Date: Wednesday, 18/Mar/2020
9:00am
-
10:30am
Digital Day: Professional Services in der Digitalen Transformation
Location: Virtual Room 3
Chair: Lars Schweizer, Goethe-Universität Frankfurt

Sebastian Hartmann (KPMG)
Prof. Dr. Markus Kreutzer (EBS Business School)

10:30am
-
10:45am
Digital Day: Digitalisierung vs. Human First – oder wie steht es eigentlich um das „Human“ in „Human Resources“?
Location: Virtual Room 3

Dr. Katrin Luzar (Senior Director Marketing, Monster)

10:45am
-
12:15pm
Digital Day: Roundtable-Diskussion zur Digitalen Transformation
Location: Virtual Room 3
Chair: Lars Schweizer, Goethe-Universität Frankfurt

Prof. Dr. Eric Schott (Technische Universität Berlin)
Dr. Carsten Hentrich (Goethe Business School, d.quarks)
Michael Pachmajer (Goethe Business School, d.quarks)
Laura Wirtz (ING Deutschland)

12:30pm
-
2:00pm
Digital Day: Machine Learning in Marketing Research
Location: Virtual Room 3

Jochen Hartmann (Universität Hamburg): The Power of Brand Selfies in Consumer-Generated Brand Images
Gabriela Alves Werb (Goethe-Universität Frankfurt): In Reviews We Trust: The Dark Side of Sponsored Reviews

2:15pm
-
3:45pm
Digital Day: Tools for Generating and Disseminating Quantitative Research: R Package Development and Cloud Computing
Location: Virtual Room 3

Ass. Prof. Stefan Mayer (Eberhard Karls Universität Tübingen): How to Share Your Research by Developing R Packages
Ass. Prof. Klaus Miller (Goethe-Universität Frankfurt): Managing and Analyzing Big Data in the Cloud

4:00pm
-
5:30pm
Digital Day: Bayesian Modeling in the Digital World
Location: Virtual Room 3

Ass. Prof. Max Pachali (Tilburg University, Netherlands): On the Need for Theory Driven Constraints in the Age of Big Data
Prof. Thomas Otter (Goethe-Universität Frankfurt): Bayesian Consumer Profiling

5:45pm
-
7:45pm
ORG: Projekt-Präsentationen
Location: Virtual Room 3
Chair: Felix Hoch, WWU Münster
 

Exploring the effects of digital healthcare platforms. A grounded theory approach

Christian Wissing, Jeannette Trenkmann

BSP Business School Berlin - Hochschule für Management, Deutschland



Anthropomorphizing metaphors vs. technomorphizing metonymies: Investigating key mechanisms in the attribution of organizational actorhood and responsibility

Alexander Buhmann1, Dennis Schoeneborn2,3, Kateryna Maltseva1, Patrick Haack4

1: BI Norwegian Business School, Norway; 2: Copenhagen Business School, Denmark; 3: Leuphana Universität Lüneburg, Germany; 4: University of Lausanne, Switzerland



Die digitalisierte Organisation und ihr Anderes

Kurt Rachlitz

ISF München, Deutschland

Date: Thursday, 19/Mar/2020
9:00am
-
10:30am
WI2: Digital transformation in SME
Location: Virtual Room 3
Chair: Rainer Alt, Universität Leipzig
 

Survival in the digital age – a framework for formulating a Digital Transformation Strategy in SME

Johannes Trenkle

TU München, Deutschland



The Right Digital Strategy for Your Business: An Empirical Analysis of the Design and Implementation of Digital Strategies in SMEs and LSEs

Wolfgang Becker, Oliver Schmid

Otto-Friedrich-Universität Bamberg, Deutschland



Small businesses – big plans: Empirical insights concerning the introduction of the IoT in SMEs

Hannes Reil1, Marlen Rimbeck2, Michael Leyer1,3, Jutta Stumpf-Wollersheim2

1: Universität Rostock, Deutschland; 2: TU Freiberg, Deutschland; 3: Queensland University of Technology, Australien

12:30pm
-
2:00pm
PERS1
Location: Virtual Room 3
Chair: Egon Franck
 

The role of boards' misperceptions in the relationship between managerial turnover and performance: Evidence from European football

Raphael Flepp, Egon Franck

Universität Zürich, Schweiz

2:15pm
-
3:45pm
INT / HSM
Location: Virtual Room 3
Chair: Felix Hoch, WWU Münster
 

The influence of institutions on entrepreneurial activities: How dynamics, transaction costs, and uncertainty affect new ventures

Felix Hoch, Todor Stefan Lohwasser

University of Münster, Deutschland



The Relative Performance of Family Firms Depending on the Type of Financial Market

Todor Stefan Lohwasser

University of Münster, Deutschland



Can Multinational Firms Exploit the Social Divide as Competitive Advantage? An Experiment about Female Talent, Corporate Social Responsibility and Corporate Attractiveness

Nils Kruse

Martin-Luther-Universität Halle-Wittenberg, Deutschland



Blurring of the Lines between Quality and Questionable Research: A Wake-up Call for Green HRM and Other Fields of Research

Michael Müller-Camen, Lisa Obereder, Raik Thiele

WU Wien, Österreich

4:00pm
-
5:30pm
PERS2
Location: Virtual Room 3
Chair: Martin Schneider, Universität Paderborn
 

Bank Bonus Pay as a Risk Sharing Contract

Patrick Kampkötter1, Matthias Efing2, Harald Hau3, Jean-Charles Rochet3,4

1: Eberhard Karls Universität Tübingen, Deutschland; 2: HEC Paris; 3: University of Geneva and Swiss Finance Institute; 4: University of Zurich



IT Skills, Occupation Specificity and Job Separations

Christian Eggenberger, Uschi Backes-Gellner

Universität Zürich, Schweiz



Types of Commitment and Patterns of Participation and Loyalty on a Crowdworking Platform. A Case Study Applying Fuzzy-Set Qualitative Comparative Analysis

Paul Hemsen, Martin Schneider

Universität Paderborn, Deutschland

5:45pm
-
7:45pm
PERS3
Location: Virtual Room 3
Chair: Wolfgang Güttel, Johannes Kepler University Linz
 

Customers as Experts: Be Strategic About Your Customers Because They Know More than You and are Willing to Share

Nicole Lettner1, Stefan Wilhelm2, Stefan Güldenberg2, Wolfgang Güttel1

1: Johannes Kepler Universität Linz, Österreich; 2: Universität Liechtenstein



UNDER PRESSURE: IN THE MIDDLE OF CHANGE TOWARDS MORE FLEXIBILITY

Katharina Musil1, Barbara Müller1, Karin Link2, Wolfgang Güttel1

1: Johannes Kepler Universität Linz, Austria; 2: Fachhochschule Wien, Austria



Digitalization is more than the sum of its parts: A holistic assessment of the influences on employees

Daniel Thiemann1, Arjan Kozika1, Stephan Kaiser2

1: ESB Business School, Hochschule Reutlingen, Deutschland; 2: Universität der Bundeswehr München

7:50pm
-
9:20pm
NAMA: Sustainability Performance and Sustainability Assessment
Location: Virtual Room 3
Chair: Rainer Souren, TU Ilmenau
 

How much is the dish – A Framework for Internalizing External Costs of Agricultural Production

Amelie Michalke1, Maximilian Pieper2, Tobias Gaugler3

1: Universität Greifswald, Deutschland; 2: Technische Universität München, Deutschland; 3: Universität Augsburg, Deutschland



Calculating External Climate Costs for Different Food Categories: A German Case Study

Maximilian Pieper1, Amelie Michalke2, Tobias Gaugler3

1: Technische Universität München, Deutschland; 2: Universität Greifswald, Deutschland; 3: Universität Augsburg , Deutschland



The interplay of strategic choices and sustainability control systems in the emergence of capabilities for corporate sustainability performance

Karola Bastini, Fares Getzin, Maik Lachmann

TU Berlin, Deutschland


 
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