Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

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Session Overview
Location: Virtual Room 3
Date: Tuesday, 17/Mar/2020
10:45am
-
12:15pm
Preconference - An Introduction into Bayesian Modeling (with applications to marketing)
Location: Virtual Room 3

Methoden-Block III
Prof. Dr. Thomas Otter (Goethe-Universität Frankfurt)

2:15pm
-
3:45pm
Preconference - VHB-Teaching Session
Location: Virtual Room 3

Methoden-Block III
Prof. Dr. Jochen Koch (Europa-Universität Viadrina Frankfurt (Oder)): Karriere mit Lehre, oder: Karriere nur ohne Lehre?
Dr. Jörg Kortemeyer (Technisch Universität Clausthal): Lehre 2020 - Potentiale digitaler Maßnahmen innerhalb von Lehrveranstaltungen

Date: Wednesday, 18/Mar/2020
9:00am
-
10:30am
Digital Day: Professional Services in der Digitalen Transformation
Location: Virtual Room 3
Chair: Lars Schweizer, Goethe-Universität Frankfurt

Sebastian Hartmann (KPMG)
Prof. Dr. Markus Kreutzer (EBS Business School)

10:30am
-
10:45am
Digital Day: Digitalisierung vs. Human First – oder wie steht es eigentlich um das „Human“ in „Human Resources“?
Location: Virtual Room 3

Dr. Katrin Luzar (Senior Director Marketing, Monster)

10:45am
-
12:15pm
Digital Day: Roundtable-Diskussion zur Digitalen Transformation
Location: Virtual Room 3
Chair: Lars Schweizer, Goethe-Universität Frankfurt

Prof. Dr. Eric Schott (Technische Universität Berlin)
Dr. Carsten Hentrich (Goethe Business School, d.quarks)
Michael Pachmajer (Goethe Business School, d.quarks)
Laura Wirtz (ING Deutschland)

12:30pm
-
2:00pm
Digital Day: Machine Learning in Marketing Research
Location: Virtual Room 3

Jochen Hartmann (Universität Hamburg): The Power of Brand Selfies in Consumer-Generated Brand Images
Gabriela Alves Werb (Goethe-Universität Frankfurt): In Reviews We Trust: The Dark Side of Sponsored Reviews

2:15pm
-
3:45pm
Digital Day: Tools for Generating and Disseminating Quantitative Research: R Package Development and Cloud Computing
Location: Virtual Room 3

Ass. Prof. Stefan Mayer (Eberhard Karls Universität Tübingen): How to Share Your Research by Developing R Packages
Ass. Prof. Klaus Miller (Goethe-Universität Frankfurt): Managing and Analyzing Big Data in the Cloud

4:00pm
-
5:30pm
Digital Day: Bayesian Modeling in the Digital World
Location: Virtual Room 3

Ass. Prof. Max Pachali (Tilburg University, Netherlands): On the Need for Theory Driven Constraints in the Age of Big Data
Prof. Thomas Otter (Goethe-Universität Frankfurt): Bayesian Consumer Profiling

5:45pm
-
7:45pm
ORG: Projekt-Präsentationen
Location: Virtual Room 3
Chair: Felix Hoch, WWU Münster
Date: Thursday, 19/Mar/2020
9:00am
-
10:30am
WI2: Digital transformation in SME
Location: Virtual Room 3
Chair: Rainer Alt, Universität Leipzig
12:30pm
-
2:00pm
PERS1
Location: Virtual Room 3
Chair: Egon Franck
2:15pm
-
3:45pm
INT / HSM
Location: Virtual Room 3
Chair: Felix Hoch, WWU Münster
4:00pm
-
5:30pm
PERS2
Location: Virtual Room 3
Chair: Martin Schneider, Universität Paderborn
5:45pm
-
7:45pm
PERS3
Location: Virtual Room 3
Chair: Wolfgang Güttel, Johannes Kepler University Linz
7:50pm
-
9:20pm
NAMA: Sustainability Performance and Sustainability Assessment
Location: Virtual Room 3
Chair: Rainer Souren, TU Ilmenau

 
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