Digital Transformation
82nd Annual Business Researcher Conference
17 - 20 March, 2020 in Frankfurt am Main | 18 March Digital Day

Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview | |
Location: Virtual Room 3 |
Date: Tuesday, 17/Mar/2020 | |
10:45am - 12:15pm |
Preconference - An Introduction into Bayesian Modeling (with applications to marketing) Location: Virtual Room 3 Methoden-Block III |
2:15pm - 3:45pm |
Preconference - VHB-Teaching Session Location: Virtual Room 3 Methoden-Block III |
Date: Wednesday, 18/Mar/2020 | |
9:00am - 10:30am |
Digital Day: Professional Services in der Digitalen Transformation Location: Virtual Room 3 Chair: Lars Schweizer, Goethe-Universität Frankfurt Sebastian Hartmann (KPMG) |
10:30am - 10:45am |
Digital Day: Digitalisierung vs. Human First – oder wie steht es eigentlich um das „Human“ in „Human Resources“? Location: Virtual Room 3 Dr. Katrin Luzar (Senior Director Marketing, Monster) |
10:45am - 12:15pm |
Digital Day: Roundtable-Diskussion zur Digitalen Transformation Location: Virtual Room 3 Chair: Lars Schweizer, Goethe-Universität Frankfurt Prof. Dr. Eric Schott (Technische Universität Berlin) |
12:30pm - 2:00pm |
Digital Day: Machine Learning in Marketing Research Location: Virtual Room 3 Jochen Hartmann (Universität Hamburg): The Power of Brand Selfies in Consumer-Generated Brand Images |
2:15pm - 3:45pm |
Digital Day: Tools for Generating and Disseminating Quantitative Research: R Package Development and Cloud Computing Location: Virtual Room 3 Ass. Prof. Stefan Mayer (Eberhard Karls Universität Tübingen): How to Share Your Research by Developing R Packages |
4:00pm - 5:30pm |
Digital Day: Bayesian Modeling in the Digital World Location: Virtual Room 3 Ass. Prof. Max Pachali (Tilburg University, Netherlands): On the Need for Theory Driven Constraints in the Age of Big Data |
5:45pm - 7:45pm |
ORG: Projekt-Präsentationen Location: Virtual Room 3 Chair: Felix Hoch, WWU Münster |
Date: Thursday, 19/Mar/2020 | |
9:00am - 10:30am |
WI2: Digital transformation in SME Location: Virtual Room 3 Chair: Rainer Alt, Universität Leipzig |
12:30pm - 2:00pm |
PERS1 Location: Virtual Room 3 Chair: Egon Franck |
2:15pm - 3:45pm |
INT / HSM Location: Virtual Room 3 Chair: Felix Hoch, WWU Münster |
4:00pm - 5:30pm |
PERS2 Location: Virtual Room 3 Chair: Martin Schneider, Universität Paderborn |
5:45pm - 7:45pm |
PERS3 Location: Virtual Room 3 Chair: Wolfgang Güttel, Johannes Kepler University Linz |
7:50pm - 9:20pm |
NAMA: Sustainability Performance and Sustainability Assessment Location: Virtual Room 3 Chair: Rainer Souren, TU Ilmenau |
Contact and Legal Notice · Contact Address: Privacy Statement · Conference: BWL 2020 |
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