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Ort: Virtueller Raum 1
Datum: Dienstag, 17.03.2020
10:45 - 12:15Preconference - Introduction to Textual Analysis using Python

Methoden-Block I
Prof. Dr. Alexander Hillert (Goethe-Universität Frankfurt)

Virtueller Raum 1 
14:15 - 15:45Preconference - Towards Interpretable Machine Learning: An Overview of Current Techniques to Shed Light on the Black Box

Methoden-Block I
Gabriela Alves Werb (Goethe-Universität Frankfurt)

Virtueller Raum 1 
16:00 - 17:30VHB-Hauptversammlung
Virtueller Raum 1 
Datum: Mittwoch, 18.03.2020
9:00 - 10:30Digital Day: Digital Currencies and the Future of Payment
Chair der Sitzung: Mark Wahrenburg, Goethe Universität

Prof. Hans-Gert Penzel (Universität Regensburg)
Jochen Siegert (Traxpay, ehemals Paypal)
Matthias Kaufmann (Consulting & Management (Cards, Mobiles, Payments))

Virtueller Raum 1 
10:45 - 12:15Digital Day: Zukunft der Arbeit – Digitalisierung ändert unsere Arbeitswelt

Moderation: Hans-Helmut Kotz (CFS, SAFE)
Ekkehard Ernst (Chief Economist, International Trade Organization, Genf)
Eckart Windhagen (Senior Partner bei McKinsey und beim McKinsey Global Institute)
Thessa von Hülsen (Geschäftsführerin von Global Safety Textiles GmbH)

Virtueller Raum 1 
12:30 - 14:00Digital Day: Causal Inference in Machine Learning
Chair der Sitzung: Thomas Otter, Goethe Uni

Ass. Professor Paul Hünermund (Maastricht University)

Virtueller Raum 1 
14:15 - 15:45Digital Day: Software eats the world - werden Unternehmen mit der Digitalisierung generell zu Softwareunternehmen?

Prof. Dr. Rainer Alt (Universität Leipzig)
Prof. Dr. Marco Leimeister (Universität St. Gallen/Universität Kassel)
Thomas Priemuth (Leitung Produktionssystem Werk Leipzig, BMW Group)
Prof. Dr. Nils Urbach (Universität Bayreuth)
Prof. Nico Wunderlich (Universität Kopenhagen)
Dr. Stephan Sachse (Manager Digitalisierung, VNG AG)

Virtueller Raum 1 
16:00 - 17:30Digital Day: Keynote-Session: Zukunftsherausforderungen der Digitalen Transformation

Moderation: Alexander Coelius (Geschäftsführer Cosalux)
Dr. Michael Groß (Groß & Cie. GmbH, Goethe-Universität Frankfurt, Olympiasieger): Leadership und Digitale Transformation
Marcel Isbert (pegalion, Mitglied der AI Alliance der Europäischen Kommission): KI im Human Resource Management
Beate Rosenthal (Director Agencies Germany, Google): tba
Matthias Eckert (Leiter Medienforschung, Hessischer Rundfunk): Digitale Medien 2020 - dynamischer Wandel ist Mainstream

Virtueller Raum 1 
17:45 - 19:45Digital Day: Keynote-Session: Zukunftsherausforderungen der Digitalen Transformation
Chair der Sitzung: Wolfgang König, Goethe Universität
Chair der Sitzung: Mark Wahrenburg, Goethe Universität

Prof. Dr. Marco Leimeister (Universität St. Gallen): Digitale Transformation und die Zukunft von Arbeit, Universitäten und der BWL?
Oliver Steil (CEO, Teamviewer): IoT. Vom Buzzword zum Business Case

Virtueller Raum 1 
Datum: Donnerstag, 19.03.2020
9:00 - 10:30Posterslam1: Posterslamsession
Chair der Sitzung: Michael Leyer, Universität Rostock
Virtueller Raum 1 

Success lies in the eye of the beholder - Investigation on the relation between observers rating of personality and financial success in young firms

Julia Neuhaus1, Denefa Bostandzic2, Gregor Weiß3

1Manchot Graduiertenschule „Wettbewerbsfähigkeit junger Unternehmen“ (WEJU), Heinrich Heine Universität, Deutschland; 2Heinrich Heine Universität, Deutschland; 3Universität Leipzig, Deutschland

Successful IPOs can be decisive for the survival of a young company. In this situation of high uncertainty, entrepreneurs try to send signals underlining their suitability and their company’s quality (Courtney, Dutta, & Li, 2017). One important signal is the character of an entrepreneur, as it can affect the entrepreneurial outcome (Blankespoor, Hendricks, & Miller, 2017). Therefore, the by investors perceived personality can influence financial success during IPOs. Our study investigates the relationship between the observer’s rating of personality and the IPO outcome. We, therefore, collect data of entrepreneurs using Crunchbase and enrich them with additional public accounting data and YouTube videos. The videos of the entrepreneurs are rated by naïve observers using the German version of the Ten Item Personality Inventory (TIPI-G) (Gosling, Rentfrow, & Swann, 2003; Muck, Hell, & Gosling, 2007) which is a measurement for the Big Five Personality Theory of psychological sciences (McCrae & Costa, 1987). We expect entrepreneurs with a personality profile consisting of high openness, extraversion and consciousness values combined with low values in neuroticism and agreeableness to be more successful in terms of capital raised at IPO. With this study, we contribute to the entrepreneurial finance literature by combining a relatively new approach (Petrenko, Aime, Ridge, & Hill, 2016) with validated psychological models to examine IPO outcomes.


Blankespoor, E., Hendricks, B. E., & Miller, G. S. (2017). Perceptions and Price: Evidence from CEO Presentations at IPO Roadshows. Journal of Accounting Research, 55(2), 275–327.

Courtney, C., Dutta, S., & Li, Y. (2017). Resolving Information Asymmetry: Signaling, Endorsement, and Crowdfunding Success. Entrepreneurship Theory and Practice, 41(2), 265–290.

Gosling, S. D., Rentfrow, P. J., & Swann, W. B. (2003). A very brief measure of the Big-Five personality domains. Journal of Research in Personality, 37(6), 504–528.

McCrae, R. R., & Costa, P. T. (1987). Validation of the five-factor model of personality across instruments and observers. Journal of Personality and Social Psychology, 52(1), 81–90.

Muck, P. M., Hell, B., & Gosling, S. D. (2007). Construct Validation of a Short Five-Factor Model Instrument. European Journal of Psychological Assessment, 23(3), 166–175.

Petrenko, O. V., Aime, F., Ridge, J., & Hill, A. (2016). Corporate social responsibility or CEO narcissism? CSR motivations and organizational performance. Strategic Management Journal, 37(2), 262–279.

The stigma of entrepreneurial failure: A systematic literature review

Nadine Bachmann, Birgit Feldbauer-Durstmüller, Stefan Mayr

Johannes Kepler Universität Linz, Österreich

Every entrepreneurial activity entails the risk of failure—whereby failure is narrowly defined as a company’s bankruptcy or liquidation. In general, stigmatization is the result of a failure to comply with social norms and is based on the negative judgments attributed to characteristics or behaviors deviating from social norms. Bankruptcy is such an incident that violates social (as well as legal) norms and subsequently leads to the bankrupt’s stigmatization. The social stigmatization of failed entrepreneurs is documented worldwide, e.g. for Europe, the USA or Asia. But despite stigma being a global phenomenon, research could not comprehensively explain the underlying reasons for bankruptcy stigma. Several studies cover aspects connected to the stigma of entrepreneurial failure, with a heavy focus on the results of this stigmatization (e.g., less entrepreneurial activity), while the reasons leading to stigmatization are of minor importance. Despite increasing research on entrepreneurial failure, a detailed and comprehensive overview of bankruptcy stigma is still lacking. This study identifies and synthetizes the current research on bankruptcy stigma, especially the reasons given for stigmatization. A systematic literature analysis was performed in seven databases following the method of Tranfield, Denyer, and Smart (2003), which identified 46 articles published in scientific journals. First, a bibliographic analysis was conducted, which analyzed the sample according to applied research design, article type, form of data collection, used sample, country focus, survey period and theoretical foundation. Second, a content analysis followed by which five clusters regarding the reasons for stigmatization were identified: Culture, law, responsibility, personal attributes, and stigma management. In a subsequent step, these findings were integrated into a model which depicts the identified influencing factors on bankruptcy stigma and can be summarized as follows: On the societal level, bankruptcy stigma is influenced by culture, a country’s bankruptcy law and the respective bankruptcy causes. Debtors are more likely to be stigmatized if their country’s bankruptcy law is entrepreneur unfriendly and the bankruptcy causes are deemed controllable (e.g., voluntarily accrued debts). Media reporting on bankruptcies influences social stigma to a certain degree as media reporting not only reflects social sentiments, but also influences public opinion. On the individual level, certain personal characteristics enhance social stigma (e.g., sexual orientation) or self-stigma (e.g., gender), and influence which strategies are applied to manage stigma (e.g., denying responsibility). We conclude with implications for more research on bankruptcy stigma, whereby our model can serve as a starting point for future research activities.

Je mehr, desto besser? Nichtlinearität im Kontext des Personalisierungs-Paradoxons im Online-Handel

Maximilian Hartmann, Alena Bermes, Adrian Pfaff

Heinrich-Heine-Universität Düsseldorf, Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing, Deutschland

Personalisierung stellt im Online-Handel eine weit verbreitete Marketingstrategie dar, bei der eine auf die kundenindividuellen Bedürfnisse abgestimmte Darbietung von Produkten erfolgt. Eine personalisierte Ansprache der Kunden gilt als Wettbewerbsvorteil für Unternehmen. So nehmen personalisierte Produktvorschläge eine Unterstützungsfunktion ein, die aus Kundensicht komplexitätsreduzierend wirkt und den Kaufentscheidungsprozess beschleunigt.

Allerdings führt die auf die individuellen Kundenbedürfnisse zugeschnittene Darbietung von Produkten auch zu Privatsphäre-Bedenken. Dieses Phänomen wird als Personalisierungs-Paradoxon bezeichnet. Das Paradoxon besagt, dass die Personalisierung aufgrund der erwähnten Vorteile einerseits von den Kunden geschätzt wird, andererseits aber Sorge vor einem unerwünschten Eingriff in die Privatsphäre besteht. Der theoretische Ansatz beruht auf einer Kosten-Nutzen-Analyse. Diese ist dadurch gekennzeichnet, dass Individuen in entsprechenden Entscheidungssituationen ihre Privatsphäre-Bedenken als „Kosten“ auslegen und diese gegenüber den möglichen Nutzenvorteilen einer Personalisierung, z.B. Convenience, abwägen.

Ziel der vorliegenden Studie ist es, das Personalisierungs-Paradoxon im Kontext des Online-Handels neu zu denken und durch differenzierte empirische Impulse zu erweitern. Konkret sollen die Auswirkungen der wahrgenommenen Personalisierung derart untersucht werden, dass die lineare Argumentationslogik bestehender Forschung hinterfragt wird. Dafür geht die Studie zunächst der Frage nach, welchen Einfluss die wahrgenommene Personalisierung von Produktvorschlägen auf die Privatsphäre-Bedenken einerseits und auf die empfundene Convenience anderseits hat. Zudem wird der Frage nachgegangen, wie der Einfluss der wahrgenommenen Personalisierung auf die Online-Kaufabsicht eines Konsumentens wirkt. Der maßgebende theoretische Bezugsrahmen ist das Privacy Calculus Model, welches um einen nichtlinearen Erklärungsansatz erweitert wird.

Für die Datenerhebung wird ein szenariobasierter Online-Befragung durchgeführt (n=278). Die im Forschungsmodell postulierten Hypothesen werden mit einer Strukturgleichungsanalyse in AMOS 25 sowie einer nichtlinearen Kurvenanpassung in SPSS 25 geprüft. Die Ergebnisse zeigen, dass sich bis auf eine Ausnahme alle Hypothesen bestätigen lassen. Ein besonderes Augenmerk der Studie liegt auf der hypothetisierten Beziehung zwischen wahrgenommener Personalisierung und Online-Kaufabsicht. Der postulierte nichtlineare Zusammenhang zwischen den beiden Variablen kann empirisch bestätigt werden. Die wahrgenommene Personalisierung hat zunächst einen positiven Einfluss auf die Online-Kaufabsicht, bis sie sich ab einem bestimmten Punkt negativ auf diese auswirkt.

Jedoch weist der zugrundliegende angenommene positive Einfluss der Personalisierung auf die Privatsphäre-Bedenken einen gegenteiligen Effekt auf. Dies könnte bedeuten, dass anstelle der Privatsphäre-Bedenken heute andere Konstrukte die negativen Empfindungen innerhalb des Personalisierungs-Paradoxons hervorrufen und dessen „Kostenseite“ neu gedacht werden muss. Einen Ansatzpunkt stellt das affektive Konstrukt der empfundenen „Vulnerability“ dar.

Mit ihren Ergebnissen leistet die Studie einen wichtigen Beitrag für die betriebswirtschaftliche Forschung und Praxis. Sie liefert Impulse für weitere Untersuchungen im Kontext von Privatsphäre und Personalisierung, wie die Hinterfragung bestehender Theorien, und erörtert praxisrelevante Implikationen. Ein zentraler Erkenntnisgewinn für Unternehmen liegt darin, dass die Konsequenzen der vom Unternehmen initiierten personalisierten Darbietung von Produkten ihre Entsprechung in einer umgekehrten U-Funktion finden. Ab einem zu hohen Ausmaß hat die Personalisierung einen negativen Einfluss auf die Kaufabsicht von Konsumenten. Folglich gilt es für kundenorientierte Online-Händler den Grad ihrer auf personenbezogenen Daten basierenden Personalisierungen nicht stetig zu maximieren, sondern zu optimieren. Dies impliziert eine „Win-Win-Situation“, in welcher der vom Kunden empfundene Nettonutzen erhöht und zugleich eine Kostensenkung für Online-Händler generiert werden kann.

“Let it snow”. The communicative constitution of snow and its importance for ski areas in the Alps

Monica Nadegger1,2

1Universität Innsbruck;; 2Management Center Innsbruck, Department Tourismus- & Freizeitwirtschaft

This poster slam session focusses on the role of snow as non-human actors in alpine ski areas. Snow as a core resource in ski areas affects the performance of ski areas as well as the suppliers’ and travellers’ perception of such organizations and Alpine environments. To understand the impact of snow as non-human actors through its presence, its absence and its transformation through technology on the constitution of ski areas as organizations is crucial for the future strategic development in Alpine regions. In that sense, this research idea wants to extend current theoretical approaches about non-human actors in tourism with an organizational perspective. It contributes to current ANT (Actor-Network Theory) approaches in tourism regions by combining them with CCO (communicative constitution of organization) theory and its take on the agency of non-humans. This theoretical framework is expected to create a deeper understanding of the particular role of non-human actors like snow in organizational settings like ski areas. To grasp the communication and, therefore, the constitution of non-human actors and their influence on ski areas as organizations, this paper conducts a literature analysis of journal articles with a tourism focus should reveal the overall affordances of snow as non-human actor. Additionally, qualitative interviews with managers and operators in the snow sports industry should enhance the practical relevance and implication of snow as a central actor. The presentation of this research in the poster slam session should improve the theoretical link between non-human agency in ANT and the tourism industry. In addition, the researcher hopes to receive input and feedback for the methodological assumptions, data collection and analysis.

12:30 - 14:00TIE3: Patents and Intellectual Property
Chair der Sitzung: Fabian Gaessler, Max-Planck-Institut für Innovation und Wettbewerb
Virtueller Raum 1 

Disclosure and Subsequent Innovation: Evidence from the Patent Depository Library Program

Jeffrey Furman3, Markus Nagler1, Martin Watzinger2

1FAU Erlangen-Nuremberg, Deutschland; 2Ludwig-Maximilians-Universität München; 3Boston University

How important is information disclosure through patents for subsequent innovation? To answer this question, we examine the expansion of the USPTO Patent Library system after 1975. Before the Internet, patent libraries gave inventors access to patent documents. We find that after patent library opening, local patenting increases by 17% relative to control regions. Additional analyses suggest that the disclosure of technical information is the mechanism underlying this effect: inventors start to cite more distant prior art and the effect ceases after the introduction of the Internet. Our analyses thus provide evidence that disclosure plays an important role in cumulative innovation.

14:15 - 15:45TIE4: New Product Development
Chair der Sitzung: Søren Salomo, TU Berlin
Virtueller Raum 1 

Sales Force Influence on New Product Developments: The Fine Line between Too Little and Too Much Sales Force Influence.

Sebastian Glöckner2, Holger Ernst2, Anna Dubiel1

1King's Business School, London, Vereinigtes Königreich; 2WHU - Otto Beisheim School of Management, Vallendar

Cooperation between marketing, sales, and R&D departments in new product development (NPD) projects drives new product performance. While the role of marketing throughout the NPD process has received broad attention, the role of sales has not. Prior research typically reduced the role of sales to a facilitator of market knowledge for new products pre-launch and to its functional role of selling new products post-launch. We argue that, next to these two roles, the role of salespeople as integral NPD project team members is highly important. Further, we differentiate between pure participation and influence within the NPD project team. We extend prior research by separating these two aspects and analyzing their respective impacts on each other and on NPD project performance. We use data from 104 innovation projects to test several hypotheses. The results show an inverted, u-shaped relationship between sales force influence and NPD project performance. Furthermore, we show that the effect of sales force participation on NPD project performance is fully mediated by sales force influence. We also address the determinants of sales force influence. While prior research has emphasized behavioral tactics, our findings stress that intra-organizational sources of power are equally important for sales force influence.

Mapping the Journal Landscape of Innovation Studies: A Bibliometric Analysis

Valeska Maul, Robert Rose, Katharina Hölzle

Universität Potsdam, Deutschland

The progressing scientific inquiry of innovation has resulted in a mature but diverse field of published research. A multitude of scholarly outlets are dedicated to the study of innovation-related phenomena and associated contexts of economics and policy, engineering, entrepreneurship, new product development, research and development, or technology management. As leading journals dedicated to either of these domains are regularly subsumed in the ‘innovation’ category of traditional classifications and rankings, novice readers and aspiring authors are provided with little available indication on what characterizes these heterogeneous sources of scientific knowledge on innovation. Therefore, our study is set out to bibliometrically assess the knowledge base of innovation studies, and specifically, examines the co-citation structures and topical foci for a curated selection of eleven representative outlets and their published works for the recent decade (N = 7,874 records; 2009–2018). The findings reveal distinct colleges of knowledge and highlight ‘open innovation’ as the key emerging topic of the past decade. In perspective, we hope to contribute to a more differentiated and systematic understanding of the field’s intellectual structure and to inform innovation research readers and authors on relevant research areas.

16:00 - 17:30TIE5: Innovation: Policy and Education
Chair der Sitzung: Dietmar Harhoff, Max-Planck-Inistitut für Innovation und Wettbewerb
Virtueller Raum 1 

Entrepreneurship Policy: Have We Been Asking the Wrong Question?

David B. Audretsch1, Erik E. Lehmann2, Matthias Menter3, Nikolaus Seitz2

1Indiana University Bloomington; 2Universität Augsburg; 3Friedrich-Schiller-Universität Jena

The effectiveness of entrepreneurship policies is discussed controversially in the literature. This paper suggests that we may have been asking the wrong question, i.e. whether innovation and entrepreneurship policies promote innovative entrepreneurship. This question implicitly assumes the existence of a singular and homogeneous outcome of entrepreneurial activities. We take a rather different perspective in asking which type of policy is more conducive to innovative entrepreneurship and under which conditions. Investigating the policy mix in Germany, our results suggest that the literature has been amiss in characterizing entrepreneurship and innovation policy as a homogeneous and singular approach. Rather this paper proposes that different types of polices will impact innovative entrepreneurship differently depending both on the particular type of policy as well as the specific policy context.

Transformational Change in Higher Education: Does the Evolution Towards Entrepreneurial Universities Influence Regional High-Technology Entrepreneurship?

James A. Cunningham1, Matthias Menter2

1Northumbria University; 2Friedrich-Schiller-Universität Jena

The purpose of this paper is to examine whether entrepreneurial university transformational change influences high-technology entrepreneurship. While there has been a growing body of research on entrepreneurial universities, none has examined how their transformation influences regional high-technology entrepreneurship. Set in the German context, we focus on the German Excellence Initiative, a higher education policy intervention designed to foster the transformation of German universities towards an entrepreneurial paradigm. Our results reveal that universities that have adapted an entrepreneurial paradigm serve as a positive and significant element impacting regional high-technology entrepreneurship. In addition, our study highlights that especially holistic policy instruments that consider not only specific dimensions of an entrepreneurial architecture proof to be effective. However, we also find that entrepreneurship education does not seem to have a significant effect on high-technology entrepreneurship, indicating the potential lack of target group-specific education within the German university landscape. Based on our results, we conclude our paper by outlining implications for policy makers, high-technology entrepreneurs and university managers as well as present future avenues for research.

The Innovation Effect of the Introduction of Universities of Applied Sciences in Germany: Interdependencies Between Different Types of Research Institutions

Patrick Lehnert2, Curdin Pfister2, Dietmar Harhoff1, Uschi Backes-Gellner2

1Max-Planck-Inistitut für Innovation und Wettbewerb, Deutschland; 2University of Zürich

This study analyzes the innovation effect of Universities of Applied Sciences (UASs) in Germany and particularly focuses on the role of interdependencies between basic and applied research institutions. We exploit variation in the location and timing of the establishment of UASs to compare the development of patents between regions with and without a UAS. To identify the role of complementarities between basic and applied research institutions, we inves- tigate whether the innovation effect of a newly established UAS depends on the presence of other public research institutions within a region. To control for time-invariant regional heterogeneity, we use fixed effects estimation. To adjust for time-variant factors determining the locations of UASs, we use a measure of regional urban land cover from 30 years of satellite data as a proxy for regional economic activity. Our results show that the effects of UASs on the number of patents and patent citations are positive and significant only if a UAS is established in a region where other research institutions existed prior to the establishment of a UAS. This interdependency indicates a strong complementarity between UASs and other research institutions.

17:45 - 19:45TIE6: Adoption and Diffusion of Innovation
Chair der Sitzung: Tim Schweisfurth, University of Southern Denmark
Virtueller Raum 1 

The Effects of Technology Affinity, Prior Customer Journey Experience and Brand Familiarity on the Acceptance of Smart e-Services Innovations

Stefan Trautwein1, Christian Arnold2, Jörg Lindenmeier1

1Public & Non-Profit Management, Albert-Ludwigs-Universität Freiburg, Deutschland; 2HWTK Hochschule für Wirtschaft, Technik und Kultur Baden-Baden, Deutschland

Based on the behavioral reasoning theory, we delineate a model that explains acceptance of smart e-services innovations (SEI). We assume a mediational relationship among technology affinity, consumers’ attitudes towards the adoption of SEI and their inclination to adopt them. Contingent on the extent of brand familiarity, we hypothesize an additional mediational relationship among customer journey experience (CJE), consumers’ attitudes and their innovation acceptance. Results are largely in line with the model hypotheses: First, technology affinity affects adoption intention indirectly via attitude towards SEI. Second, CJE has a significant (in-) direct effect on adoption intention in case of average and high brand familiarity. For low brand familiarity, CJE neither has a significant direct effect nor a significant indirect effect on SEI acceptance. Based on the empirical findings, the present paper discusses practical implications, study limitations and avenues for future research.

Digital Transformation in Health Care: Diffusion Determinants of Digital Innovations in Incumbent Organizations

Stefanie Steinhauser

Universität Regensburg, Deutschland

Digital transformation has the potential to restructure and revolve industries along with their products and services. Extant literature often focuses on incumbents’ inertia with respect to innovations that possess the potential to disrupt their processes and business models. However, incumbents may be able to invest appropriately in digital innovations if they possess the motivation and ability to do so. In this paper, I investigate diffusion determinants on the contextual, organizational, and individual level. Institutional theory, the resource-based view, and technology acceptance literature present theoretical lenses for studying incumbents’ motivation and ability to adopt and use digital innovations in health care. I employ a large-scale dataset of European physicians in order to test the impact of various antecedents on the adoption and usage of telemedicine. The results from factor analyses and logistic regressions indicate that antecedents and their effect mechanisms may differ between adoption and usage. Only isomorphic pressure, perceived outcome quality, and complementary assets significantly and consistently foster both adoption and usage. Thus, these institutional and organizational factors show robust effects on the implementation process. Formal institutions and individual determinants exhibit an ambiguous and stage-dependent impact on adoption and usage. Further, the findings suggest that motivation-related antecedents may have a higher impact on the likelihood of adoption and usage of telemedicine than ability-related factors. Overall, these findings advance the understanding of contextual, organizational, and individual drivers of the diffusion of digital innovations in regulated contexts and provide managers and policy makers with important recommendations.

No Face, No Name, No Shame? Overcoming Barriers to Intra-organizational Public Knowledge Seeking

Mickeler Maren1, Khashabi Pooyan1, Marco Kleine2, Kretschmer Tobias1

1Ludwig-Maximilians-Universität München; 2Max-Planck-Institut für Innovation und Wettbewerb, Deutschland

While organizational platforms are becoming more prevalent for the integration and exchange of organizational knowledge, employee engagement remains a barrier for the success of these platforms. Extending socio-technical systems (STS) research, we focus on individual knowledge seeking in an organizational platform context. We follow a cost-benefit approach and argue that individual knowledge seeking is influenced by (a) economic cost concerns and (b) psychological cost considerations. To test our theoretical arguments, we run a lab experiment altering the costs associated with individuals’ decision to seek knowledge on the platform. While knowledge seeking is lowest in settings with both economic and psychological costs, we observe significant increases by (a) eliminating economic consequences, and (b) removing social psychological cost considerations by inducing anonymity on the platform. In addition, our results suggest the presence of gender-related differences in knowledge-seeking behavior on organizational platforms: Male participants are chiefly discouraged by economic considerations, while females place more emphasis on social considerations. Our results highlight the facilitating role of platform anonymity on employee engagement and have implications for the efficient design of these platforms.

Institutional Work Battles in the Media Discourse on Discontinuous Innovation: Narratives and Rhetoric in the Context of the Sharing Economy

Julian Lehmann, Florian Weber, Lorenz Graf-Vlachy, Andreas König

Universität Passau, Deutschland

We explore how actors faced with discontinuous innovation engage in media discourse as a form of institutional work. Based on actor quotes from newspaper articles about a particular form of digital transformation, namely the emergence of the sharing economy, we provide an account of the discursive strategies and persuasive appeals in the public debate concerning institutional change. We find that discourse is dominated by offensive actors aiming at institutional change, mostly due to a relatively low share of voice of incumbent firms. Further, whereas offensive actors aimed for legitimacy by balancing attacks on existing institutions with assertions of new institutions, defensive actors aimed for legitimacy surprisingly little by asserting existing institutions and rather by attacking new institutions. Contrary to existing scholarly beliefs, preventing the emergence of new institutions appears to be as important for defensive institutional work as reinforcing existing institutions. Finally, we show that actors’ discursive strategies derived legitimacy from different institutional pillars and used different persuasive appeals.

19:50 - 21:20Posterslam2: Posterslamsession
Chair der Sitzung: Michael Leyer, Universität Rostock
Virtueller Raum 1 

Shaping the digital transformation: Mixed methods research based on multi-modal observations of individual modeling processes

Kristina Rosenthal, Stefan Strecker

FernUniversität in Hagen, Deutschland

Conceptual modeling marks an essential expertise for understanding and shaping the digital enterprise. Conceptual models provide a management instrument linking managerial, organizational and information technology-related facts, concerns and aspects to foster communication and decision-making about complex matters of the digital business transformation. As an activity, conceptual modeling involves an intricate array of cognitive processes and performed actions including abstracting, conceptualizing, contextualizing, associating, visualizing, interpreting & sense-making, judging & evaluating, and, in group settings, communicating, discussing and agreeing. Hence, learning and performing conceptual modeling is construed as a complex task based on codified and tacit knowledge involving knowledge acquisition through experience.

Despite its importance, surprisingly little is known about how conceptual modeling is performed, about the reasoning of modelers while constructing conceptual models which modeling challenges and difficulties modelers experience and why, and whether different (idealized) types of modelers can be identified, and whether these modeler types require different modeling support. By systematically studying individual modeling processes via observing modelers during conceptual modeling, the present research contributes to a richer and more complete understanding of modeling processes, modeling difficulties, and need for targeted modeling support. Ultimately, the primary research objective is to substantiate the design of targeted (software tool) support for modelers at different stages of their mastering of conceptual modeling. For studying individual modeling processes, an innovative mixed methods research design is applied that integrates complementary modes of observation to conduct studies of individual modeling processes including recording verbal protocols following the think aloud method, video recording of modelers from an ‘over-the-shoulder’ perspective, tracking modeler-tool interactions and surveying modelers. Underlying our research is the fundamental assumption that modeling processes demand and deserve study from several complementary perspectives – to account for the richness of cognitive processes involved in conceptual modeling and for the complexity of conceptual modeling as a human activity. First studies into individual modeling processes provide exploratory insights into modeling difficulties, challenges modelers face and into methodical procedure and conduct. To complement insights from observing modelers, semi-structured expert interviews are envisaged pursuing the objective of deepening the understanding of specific modeling difficulties and possible interdependencies as well as detecting further modeling difficulties. Together, the insights are intended as starting point for systematizing modeling difficulties for developing a taxonomic theory of modeling difficulties over the course of multiple studies of individual modeling processes. Such systematization of modeling difficulties is intended to serve as theoretical foundation for design science research on developing (software tool) support for modelers that systematically and deliberately targets modeling difficulties.

The Efficacy of Innovation Labs from a Dynamic Capabilities Perspective – an Exploratory Study

Manuel Skrzypczak, Philipp Mörk, Wolfgang Burr, Christian Flack

Universität Stuttgart, Deutschland

Innovation labs are creative organizational units outside of established product development processes which may foster entrepreneurial thinking and acting by providing participants the time, physical space, and resources needed to be creative and to facilitate own ideas. Recent research on this topic predominantly focused on the efficiency of innovation labs. However, given the recent shut-downs of innovation labs, it is necessary to understand in which context and for what tasks a lab could be beneficial to exploit market opportunities. Thus, the purpose of this early-stage research project addresses the efficacy of innovation labs from a strategic standpoint. Specifically, this proposal argues that innovation labs may serve as ‘blueprints’ of dynamic capabilities because they provide an alternative route for innovation creation. The theoretical contributions of our research are twofold. First, examining micro-level dynamic capabilities in innovation labs may shed light on their interactions and psychological foundations. Second, studying sensing and seizing processes in innovation labs may extent past research by identifying new moderators (e.g. the roles of networking, resources, complementarity).

Steuerungstool des Board of Directors für Digitale Transformationsprojekte

Nils Georg Mörstedt, Andrea Back

Universität St. Gallen, Schweiz

Gemäss DigiBarometer 2018 (Mazumder, & Bürkler, 2019) gelingt lediglich 20 Prozent der Schweizer Klein- und Mittelunternehmen die Umsetzung der Digitalen Transformation, obwohl in 70 Prozent der Fälle die Digitale Transformation Teil der Unternehmensstrategie ist. Die Unternehmensberatung Ernst & Young (2019) konstatiert, dass die Umsetzung der Digitalen Transformation durch Schweizer Boards of Directors immer noch klar defizitär ist.

Als oberstes Leitungsorgan dient das Board of Directors Schweizer KMUs als Initiator bei der Strategieumsetzung und als Kontrollorgan bei Fehlentwicklungen. Nur 36 Prozent der KMU-Boards of Directors verfügen über hohes und sehr hohes Wissen für die Digitale Transformation (Mazumder, & Bürkler, 2019).

Unter anderem stellt dieser Mangel an digitalem Know-how das KMU-Boards of Directors vor Herausforderungen bei der strategischen Umsetzung der Transformation im digitalen Zeitalter. Diese gestaltungsorientierte Arbeit hat das Ziel, ein digitales Tool als Minimum Viable Product (MVP) zu erstellen, dass Schweizer KMU-Boards of Directors bei diesem relevanten Problem unterstützt und ihnen hilft, ihre Pflicht zur Oberleitung der Gesellschaft als Gestaltungs- und Controllingrat im Rahmen der digitalen Transformation anhand von Projekten wahrzunehmen. Im Zuge dessen wurde auf Basis agiler Projektportfoliomanagementliteratur ein Steuerungstool in Microsoft Excel gestaltet, welches als Gesprächsgrundlage dienen und die Möglichkeit bieten soll, ein Portfolio aus digitalen Transformationsprojekten zu besprechen, zu steuern sowie zu überprüfen.

Das Steuerungstool besteht aus mehreren Tabellenblättern. Auf dem Blatt «Gewichtung» werden die unternehmensspezifischen Werttreiber und Kundenerlebnis-Metriken eingetragen. Das Board of Directors bestimmt diese und gewichtet sie nach Relevanz. Das Blatt «Handlungsfelder» führt relevante Handlungsfelder in der Digitalen Transformation auf, diesen werden die Projekte zugeordnet. Das Blatt «Übersicht» stellt eine Zusammenfassung der Informationen aus den Blättern «Gewichtung», «Handlungsfelder», «Gesamt» dar und bereitet diese grafisch auf. Der grösste Unterschied zu bestehenden Tools ist, dass sich die Managementlogik ändert, im Steuerungstool wird der Outcome anstelle des Outputs erhoben. Es ist nur für Digitale Transformationsprojekte gedacht und fokussiert auf Portfolio- und Projektmanagementebene agiles Vorgehen.

Vorstände haben in einigen Ländern hauptsächlich die Aufgabe Aufsichtsfunktionen wahrzunehmen (Hilb, 2016). Laut Hilb (2016) ist ein Schweizer Board of Directors jedoch ein Gestaltungs- und Controllingrat, dessen strategische Tätigkeiten gehen über eine reine Aufsichtsfunktion hinaus. Obwohl das Steuerungstool für Schweizer Boards of Directors entworfen wurde, eignet es sich auch für vergleichbare Top Management Boards in anderen Ländern, es ist nützlich für die Gestaltungs- und Controllingaufgabe. Eine Anwendung durch deutsche KMU-Aufsichtsräte ist möglich, da das Steuerungstool auch ein Controlling-Tool ist.

Das Steuerungstool wurde in semistrukturierten Leitfadeninterviews sechs Verwaltungsräten und zwei weiteren Experten im Zeitraum vom 12.08. bis 24.09.2019 vorgeführt. Es wurde iterativ weiterentwickelt und insbesondere dessen Nützlichkeit evaluiert.

Mit Hilfe der inhaltlich strukturierenden qualitativen Inhaltsanalyse werden die Interviews analysiert. Zum Zeitpunkt Oktober 2019 wird die Auswertung der Interviews finalisiert. Bis zur Jahrestagung im März 2020 liegen die Ergebnisse unter anderem mit der kategorienbasierten Auswertung der Interviews und dem Ergebnisbericht vor. Unabhängig von den Ergebnissen der Evaluation kann schon jetzt ein Forschungsfeld von steigender Bedeutung identifiziert werden. Die Literaturanalyse hat gezeigt, dass agiles Projektportfoliomanagement aufgrund der zunehmenden Dynamik in der Digitalen Transformation ein wichtiges Themengebiet ist und zusätzlich Potenzial für weitere Forschung bietet.

Datum: Freitag, 20.03.2020
9:00 - 10:30WEW1: Tagung Ethische Herausforderungen der Digitalisierung
Chair der Sitzung: Wolf Rogowski, Uni Bremen

Luca Haensse (Uni Vechta): Blockchain-Technologie in Lieferketten & normative Ambivalenz: Zwischen Menschenrechten und Datenschutz
Franz Schencking: Entrepreneurship-BWL: Möglichkeiten und Grenzen der Digitalisierung unternehmerischer Entscheidungen

Virtueller Raum 1 
11:00 - 12:40WEW2: Tagung Ethische Herausforderungen der Digitalisierung
Chair der Sitzung: Wolf Rogowski, Uni Bremen

Philipp Schreck, Tassilo Sobotta (Uni Halle): Altruistic cooperation and self-governance. An experimental study on social dilemmas with negative externalities
Julian Plath et al. (Uni Bremen): The Carbon Footprint of Digital Healthcare Applications – A Systematic Review (tbc)
Wolf Rogowski (Uni Bremen): Abschließende Diskussion und Verabschiedung

Virtueller Raum 1 

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