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PERS2: Experimentelle Personalforschung
Donnerstag, 13.06.2019:
16:00 - 17:30

Chair der Sitzung: Stephan Kaiser, Universität der Bundeswehr
Ort: Raum 021 (Ulmencampus)

Geplanter Ablauf der Sitzung:2 x 20-25 Minuten Präsentation Paper, 2x 5 Minuten Kommentare der Diskutanten, 2x 15 Minuten offene Fragen und Diskussion

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Better a Woman than a Skilled Man? Two Field Experiments on Gender Based Discrimination in the Childcare Market

Bernd Josef Leisen, Vanessa Mertins, Christian Walter

Universität Vechta, Deutschland

Diskutant: Tanja Petry (Universität Innsbruck)

Childcare and early childhood education is still dominated by women. Several recruiting campaigns have been initiated to attract more men in early education to supply the increasing demand for childcare, it is still unclear if men as suppliers have equivalent opportunities on the childcare market. Therefore this paper has two major purposes. First, we identify the prevalence and magnitude of gender based discrimination in the market for private childcare and babysitting services and second we investigate if (a) a relevant apprenticeship (b) other parents’ recommendations or (c) own parenthood as a positive signal for occupational aptitude are capable of raising the reputation of male childcare providers. To approach both to this date open questions, we conducted an online field experiment using a written approach. Five fictitious applicants (male & female baseline plus (a) – (c)), four with a typical male and one with a typical female name, applied for a total of 626 private childcare and babysitting jobs throughout Germany. We measure response rates and analyze the content of the feedbacks received.

The results show striking evidence for gender based discrimination. Male applications received significantly fewer responses, fewer positive messages and fewer opportunities to get in contact with parents than female counterparts (anything else held constant). Interestingly, the three occupational aptitude treatments sent out for the male applicant did not lead to significant differences in parental response behavior. Therefore, none of the tested signals for occupational aptitude could reduce discrimination against male childcare providers. Regarding the political aspirations in terms of increasing the currently small share of male child care workers, we submit that parents’ distinct preference for female workers and the anticipation thereof by prospective male child care workers may constitute a major obstacle for attraction and self-selection of men into childcare and early childhood markets.

Designing job ads to stimulate job pursuit intentions: a discrete choice experiment on business students

Mike Peters, Tanja Petry, Corinna Treisch

Universität Innsbruck, Österreich

Diskutant: Bernd Josef Leisen (Universität Vechta)

This study advances a differentiated understanding of job ad’s effectiveness. It analyzes the utility values for varying levels of important job ad attributes through a hierarchical Bayesian approach to conjoint analysis. This method allows not only to measure the relative importance of different attributes on the individual level but also to explore heterogeneity in evaluations influenced by educational level, international work orientation and time to graduation. The main results from our experiment show that for both undergraduate and graduate business students, salary and career advancement by far outweigh employer familiarity and task description. The study contributes to the recruitment literature by assessing to what extent these four core attributes of a job ad drive job pursuit intentions and by discussing the implications of attribute trade-offs for organizations’ employer branding activities.

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