Conference Programme
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available). Note that the schedule is subject to changes.
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Daily Overview |
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Parallel Session 02: Customers, Nonmarket Stakeholders, and Corporate Sustainability Location: Seminar Room 7 (Level 2) Session Chair: Guoli Chen, INSEAD | |
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Attention and Green Delivery 1: Nanyang Technological University, Singapore; 2: Hong Kong University of Science and Technology (Guangzhou) We show that attention is a key determinant of household contributions to the green transition. Using transaction-level data from Singapore’s largest online supermarket, we study a 'green delivery' option that reduces carbon emissions by consolidating routes but requires giving up scheduling flexibility. We find that households are less likely to adopt green delivery under extreme weather, measured by abnormal temperature, absolute temperature and wet-bulb temperature. By contrast, nationwide sustainability campaigns sharply increase participation, functioning as salience shocks that redirect attention toward environmental goals. However, this salience effect is significantly attenuated under high environmental pressures. A behavioral inattention framework explains these patterns, showing how stress narrows attention to immediate comfort and cost, while salience cues restore focus on future environmental benefits. Our results highlight attention as a key mechanism in sustainable consumption. | |