Privacy Statement

An Overview of Data Protection

General

The following gives a simple overview of what happens to your personal information when you visit and use this ConfTool installation. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below.

Services used to store and process your data

The operators of this web-based system use ConfTool Pro to prepare and organize this event. The ConfTool software and the servers storing and processing your data are provided by ConfTool GmbH. All servers are hosted by ConfTool GmbH and are located in ISO 27001 certified data centers in Germany. All data is stored and processed on behalf of the organizers of this event, they are the operators of this ConfTool installation (hereinafter also referred to as "we or "us"). Every event uses a separate installation and database and every ConfTool operator has only access to the data of his/her own installation (corresponding to the data separation principle of Art. 64 (3) BDSG 2018).

ConfTool GmbH will never use the data of any of the installation for other purposes as authorized by the ConfTool operator. ConfTool GmbH will never distribute any data to third parties without prior written authorization of the ConfTool operators. ConfTool GmbH is a German software service provider that considers the standards of the European GDPR and the German BDSG.

The Asociación Española de Marketing Académico y Profesional (AEMARK) hereby sets forth its privacy policy regarding personal data. Use of the website does not require the user to provide any information regarding their identity, and such information cannot be associated with a specific user by the company. In the event that personal data is provided, such data will be collected and used in accordance with the limitations and rights set forth in the aforementioned regulation. Translated with DeepL.com (free version)Data collection when using the ConfTool system

PRIVACY POLICYWHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR DATA?

The data controller is:
Spanish Association of Academic and Professional Marketing (AEMARK)
Tax ID: G84642537
Postal address: Faculty of Economics and Business, University Campus of Espinardo, 30100 Espinardo, Murcia, Spain
Email: secretaria@aemark.es

WHAT TYPES OF DATA DO WE PROCESS?

Depending on the products, services, or functionalities you wish to access, we will process different categories of data. In general, such data may include:

  1. Identification data (e.g. name, surname, language, country of interaction, contact details).
  2. Connection, geolocation, and browsing data (particularly when accessing via mobile devices).
  3. Commercial information, if subscribed to the newsletter.
  4. Data relating to preferences and interests.

When requesting personal data to provide access to specific functionalities or services, certain fields will be marked as mandatory, as they are necessary for the provision of such services. Failure to provide these data may prevent registration or access to certain functionalities.

FOR WHAT PURPOSE DO WE PROCESS YOUR PERSONAL DATA?

Depending on your interaction with the website, your data will be processed for the following purposes:

  1. Handling requests or enquiries
    Only data strictly necessary to respond to or manage your request will be processed.
  2. Marketing purposes
    If you subscribe to the newsletter, your data will be used to send periodic communications. You may unsubscribe at any time, free of charge.
  3. Social media management
    Data provided via social media platforms will be used solely to respond to queries and manage contact lists.
  4. Usability and quality analysis (Cookies)
    Browsing data are processed for analytical and statistical purposes to improve the platform and user experience.
  5. Membership registration or conference participation
    • For members: data are processed for administrative management, communication, and fee invoicing.
    • For conference participants: data are processed to manage participation and communications.
    • With prior consent, audiovisual material may be used for dissemination and promotional purposes, respecting personal image rights. Consent may be withdrawn at any time.

WHAT IS THE LEGAL BASIS FOR PROCESSING YOUR DATA?

The legal basis varies depending on the purpose:

  1. Information requests: consent of the data subject.
  2. Marketing: explicit consent.
  3. Social media: consent and user interaction.
  4. Cookies: user consent.
  5. Membership and conference participation: consent and, where applicable, the legitimate interest of the association.

HOW LONG WILL WE RETAIN YOUR DATA?

  1. Information requests: duration necessary to respond, plus one additional year.
  2. Marketing: until subscription is cancelled.
  3. Social media: while the user remains a follower.
  4. Cookies: as specified in the cookies policy.
  5. Membership: while membership remains active, with possible retention for historical purposes.
  6. Conference participation: for the duration necessary to manage the event; audiovisual data until consent is withdrawn.

WILL WE SHARE YOUR DATA WITH THIRD PARTIES?

Personal data will not be transferred to third parties except where:

  • There is a legal obligation
  • Explicit consent has been obtained
  • A legitimate interest exists and has been duly communicated

Social media

The organisation maintains profiles on platforms such as Facebook, X, Instagram, LinkedIn, and YouTube. Interaction via these platforms implies joint responsibility for data processing with the respective provider. Users are advised to review each platform’s privacy policy before interaction.

Conference management

Data may be shared with collaborating universities involved in the organisation of the conference.

ConfTool Pro

The event is managed using ConfTool Pro. Data are processed by ConfTool GmbH (Germany), hosted on ISO 27001-certified servers, in compliance with GDPR and German data protection law (BDSG). Data are processed solely on behalf of the organisers.

International transfers

Any international data transfer will be based on explicit consent or other valid legal grounds under applicable data protection law.

WHAT ARE YOUR RIGHTS?

Users may exercise their rights free of charge by contacting secretaria@aemark.es. These rights include:

  1. Access to personal data
  2. Rectification of inaccurate data
  3. Erasure of data when no longer necessary
  4. Restriction of processing
  5. Withdrawal of consent at any time
  6. Data portability
  7. Objection to processing based on legitimate interest

Users may also lodge a complaint with the Spanish Data Protection Agency (AEPD).

CHANGES TO THE PRIVACY POLICY

This policy may be updated when necessary. Users will be informed via the platform or by email when changes are significant.

INFORMATION ON COOKIES

Cookies and similar technologies are used to facilitate navigation, analyse user behaviour, and, where applicable, deliver personalised advertising. Further details are available in the Cookies Policy.


 

General and Mandatory Information

Data protection

The operators of this ConfTool installation take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this ConfTool installation, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Additionally, the Spanish Association of Academic and Professional Marketing (AEMARK) will process your personal data to manage your registration to the Congress, as well as to answer your queries. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, opposition to automated decision making and limitation to the purpose by sending an email to secretaria@aemark.org.

Please note that data transmitted via the internet (e.g. via e-mail communication) may be subject to security vulnerabilities. A complete protection of your data from third-party access is not possible.

Party responsible for this ConfTool installation

The party responsible for the data processing with this ConfTool installation is Asociación Española de Marketing Académico y Profesional (AEMARK), CIF: G84642537, Facultad de Economía y Empresa. Campus Universitario de Espinardo., 30100, Espinardo, Murcia (e-mail: secretaria@aemark.org

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal e-mail making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the country (or state) in which the operator of this ConfTool installation is headquartered. A list of the data protection officers of Germany and other EU countries and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

TLS encryption

This ConfTool installation uses TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the operator of this ConfTool installation. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in the legal notice if you have further questions on the topic of personal data.

Opposition to promotional e-mails

We hereby expressly prohibit the use of the contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The operator of this ConfTool installation reserves the right to take specific legal action if unsolicited advertising material, such as e-mail spam, is received.

Data Collection in the ConfTool System

Cookies

The ConfTool system uses cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make the ConfTool system more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit this ConfTool installation.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies will limit the functionality of this ConfTool installation.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of GDPR. The operator of this ConfTool installation has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

System logging

The operator of this ConfTool installation automatically collects and stores information that your browser automatically transmits to us in a "server log" and a "ConfTool user log". These information are:

  • Page accessed and data transmitted
  • Date and time of the server request
  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • IP and host name of the accessing computer

These data will not be combined with data from other sources. The data are mainly used to improve security and usability of the system and allows the ConfTool operators to help you when you have problems using the system.

The basis for data processing is Art. 6 paragraph 1, letter b of GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share these data without your permission.

We will, therefore, process any data you enter into the contact form only with your consent per Art. 6 (1)(a) GDPR. You may revoke your consent at any time. An informal e-mail making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Registration with this ConfTool installation

You can register with the ConfTool system in order to access functions offered here. The input data will only be used for the purpose of using the respective website or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.

To inform you about important changes such as those within the scope of this ConfTool installation or technical changes, we will use the e-mail address specified during registration.

We will process the data provided during registration only based on your consent per Art. 6 (1)(a) GDPR. You may revoke your consent at any time with future effect. An informal e-mail making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will continue to store the data collected during registration for as long as you remain registered in this ConfTool installation. Statutory retention periods remain unaffected.

Processing of data (customer and contract data)

We collect, process, and use personal data only insofar as it is necessary to establish, or modify legal relationships with us (master data). This is done based on Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing this ConfTool installation (usage data) only to the extent required to enable you to access our service or to bill you for the same.

Collected customer data shall be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data transferred when signing up for services and digital content

We transmit personal data to third parties only to the extent required to fulfill the terms of your contract with us, for example, to banks entrusted to process your payments.

Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.

The basis for data processing is Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Submission of Proposals and Co-Authorship

The submitting author ensures that all co-authors have seen and approved the following privacy terms:

  • The submission and the personal data of all authors (full name, e-mail address, affiliation) may be stored in the ConfTool system.
  • All authors agree to the publication of the submission by a publisher chosen by the event organizers and chairs.
  • All authors agree to the publication of their submissions or part of it and their names and affiliations in the agenda of the event, both offline and online.
  • All authors agree to receive e-mails related to their submission from the organizers.
  • The personal data of authors may be shared with the members of the program committee of the event.
  • The names of authors may be sent by e-mail between the organizers and chairs of the event.
  • In case a single-blind reviewing is used, the author data will also be shared with the reviewers of the event.
  • In case an open reviewing process is used, the author data may also be available to other authors and users of the system.
  • The organizers are permitted to create user accounts on behalf of the co-authors in the ConfTool system for the event.

E-Mail Newsletter Related to the Event

Newsletter data

If you would like to receive news about this event, we require a valid e-mail address as well as information that allows us to verify that you are the owner of the specified e-mail address and that you agree to receive the newsletter. No additional data is collected or is only collected on a voluntary basis. We only use these data to send the requested information and do not pass it on to third parties.

We will, therefore, process any data you enter into the contact form only with your consent per Art. 6 (1) (a) GDPR. You can revoke consent to the storage of your data and e-mail address as well as their use for sending the newsletter at any time. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. e-mail addresses for the author or participant area) remain unaffected.

Assignment of audiovisual rights during the event

ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), CIF G84642537, to make use of the photographic and audiovisual material of the activities carried out at the XXXVII Congreso Internacional de Marketing AEMARK 2026, to be held from 9 to 11 September 2026. The aforementioned material may be used for the dissemination and publicity of the event on the website and social networks of the entity, in brochures and/or advertising posters and in other media. It may also be used for internal purposes of the organisation. The material indicated will be used with full respect for the right to honour, to personal and family privacy and to one's own image. The authorisation is given free of charge. You may withdraw the consent granted or exercise your rights by sending an e-mail to secretaria@aemark.org.

Payment Services

Encrypted payments

If you enter into a contract which requires you to send us your payment information (e.g. account number for direct debits), we will require this data to process your payment.

Payment transactions using common means of payment (Visa/Mastercard, direct debit) are only made via encrypted TLS connections. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon in your browser line is visible.

In the case of encrypted communication, any payment details you submit to this ConfTool installation or a payment service provider cannot be read by third parties.

This ConfTool installation accepts credit card payments via Banco de Sabadell.

If you select credit card payment, the payment data you provide will be supplied to the gateway provider and the corresponding credit card networks and banks based on Art. 6 (1) (a) (Consent) and Art. 6 (1) (b) GDPR (Processing for contract purposes). You have the option to revoke your consent at any time with future effect. It does not affect the processing of data previously collected.

Changes to our Privacy Statement

Please note that we may update this statement if required.

This statement was last updated on 24 March 2026.

International data transfers

.

Any international transfer of personal data (e.g. in the case of the use of cookies, social media, etc.) will be based on your express consent, in the absence of an adequacy decision, adequate safeguards or other legal basis to legitimise it.