XXXVII International
Marketing Congress
9 - 11 September 2026 | Málaga, Spain
Index of Titles
A complete list of all conference contributions. Use the alphabetical filter or the search box below to find specific submissions. Click on any contribution to view its session details.
| Contribution Title | Author(s) | Session |
|---|---|---|
| Arias López, Fiorella; Iranzo Barreira, Álvaro; López Fernández, Jorge | Consumer Behaviour | |
| Valdelomar-Muñoz, Sergio; López-Boronat, Cecilia; Murgado-Armenteros, Eva María | Consumer Behaviour | |
| Bayona-Cuallado, David; Cuadrado-García, Manuel; Fons-D'Ocon, Eduardo | Marketing multisectorial | |
| Serrano-Arcos, María del Mar; Sánchez-Fernández, Raquel; Soria-Martínez, Oscar; Jiménez-Castillo, David | Marketing multisectorial | |
| CARRASCO SANTOS, MARÍA JESÚS (1); MATA GUERRERO, AROA (2); BERMÚDEZ GÓNZALEZ, GUILLERMO (3); Saleh Al-Shammari, Shahah (4) | Poster Session | |
| Rodríguez López, María Eugenia (1); García Carrión, Beatriz (2); Higueras Castillo, Elena (1); Alcántara-Pilar, Juan Miguel (1) | ICT, E-marketing and Mobile Marketing | |
| YANG, KEXIN; Rubio, Natalia; Lopez, Carmen | Consumer Behaviour | |
| Zarco Fernández, Carmen (1,2); Vargas Pérez, Víctor Alejandro (1,2); Liébana Cabanillas, Franciso José (1,3); Cordón García, Oscar (1,2) | ICT, E-marketing and Mobile Marketing | |
| ORTEGON CORTAZAR, LEONARDO (1); BUCHELI SANDOVAL, JULIAN (2); OSORIO TORO, CARLOS (2) | Marketing multisectorial | |
| Gomez-Suarez, Monica (1); Quinones, Myriam (1); Diaz-Martin, Ana (1); Tang, Cathy (2); Khan, Barbara (2) | Poster Session 01 | |
| Moreno-Lobato, Ana (1); Velicia-Martín, Félix (1); Di-Clemente, Elide (2); Hernández-Mogollón, José-Manuel (2) | Tourism Marketing | |
| Saavedra Montejo, Álvaro (1,2); Arce Urriza, Marta (1,2); Bergara Martínez, Mikel (1,2); Cortiñas Ugalde, Mónica (1,2) | ICT, E-marketing and Mobile Marketing | |
| Bigne, Enrique (1); Gifuni, Giuseppina (2) | Product, Price, Communication and Distribution Decisions | |
| Carreño Gutiez, Carmen (1); Jiménez Barreto, Jano (2); Villaseñor Román, Nieves (1) | Poster Session 01 | |
| Sabina del Castillo, Edgar Javier (1); Serrano Arcos, María del Mar (2) | Consumer Behaviour | |
| Garau-Vadell, Joan B. (1); De-Juan-Vigaray, María D. (2); Gutíérrez-Taño, Desiderio (3); Díaz-Armas, Ricardo (3) | Tourism Marketing | |
| Di Nolfo, Chiara (2); Sicilia, María (1); Mellinas, Juan Pedro (1); Martín-Fuentes, Eva (2) | Tourism Marketing | |
| Iurev, Rodion; Temprano Garcia, Víctor; García Lapresta, José Luís; Rodríguez Escudero, Ana Isabel | Marketing multisectorial | |
| Villar, Yolanda | Poster Session | |
| Reina Usuga, Liliana | Ethics, Social Responsibility and Non-profit Marketing | |
| Arce Barboza, Kelly; López Belbeze, Pilar | Consumer Behaviour | |
| Marín Carrillo, María Belén; Bechar, Anis; Sánchez Pérez, Manuel | Product, Price, Communication and Distribution Decisions |