XXXVII International
Marketing Congress
9 - 11 September 2026 | Málaga, Spain
Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
|
Daily Overview |
| Session | ||
MM4: Marketing multisectorial
| ||
| Presentations | ||
VALUE CO-CREATION AND MULTI-LAYERED MISALIGNMENT IN THE HIGHER EDUCATION SERVICE ECOSYSTEM 1: Universidad Autónoma del Estado de Hidalgo, México; 2: Universidad de Extremadura, España Technology, Legitimation and Market Shaping under Net Zero 2050: A Configurational Analysis of Spanish Energy Incumbents Universidad de Málaga, España HARVESTING DATA: ENGAGEMENT AND RESILIENCE IN SPANISH AGRICULTURE – MEASURING THE CARBON FOOTPRINT 1: Universidad Pontificia Comillas, España; 2: Universidad Alcalá de Henares, España EL EFECTO DEL PERFIL DE INFLUENCER Y DEL TIPO DE MENSAJE SOBRE LA INTENCIÓN DE VACUNACIÓN Universidad Autónoma de Madrid, España ARE NUTRI-SCORE CATEGORIES PERCEIVED AS EQUIDISTANT? EVIDENCE FROM CONSUMER SPACING JUDGMENTS Universidad de Valladolid, España | ||
