Conference Agenda

Session

ERS01: Ethics, Social Responsibility and Non-profit Marketing

Time:

Thursday, 10/Sept/2026:

9:00am - 10:30am

Session Chair: Ignacio Redondo Bellón

Location: Room 0.2

Ground floor 88 pax

Presentations

‘Ecolabels on the Shelf’: A Typology of UK Food Consumers based on Environmental Concern, Awareness, and Ecolabel Use

Garnelo Gómez, Irene¹; Lanero Carrizo, Ana²; Moraño, Xavier³; Vázquez Burguete, José Luis²

1: IQS School of Management, Universitat Ramon Llull, España; 2: Universidad de León, España; 3: ClicKoala, España

DOES RECOGNITION WORK? A LONGITUDINAL ANALYSIS OF BLOOD DONATION BEHAVIOR

Campos Oliveros, Sara¹; Sesé Oliván, Francisco Javier²

1: Universidad de Zaragoza, España; 2: Universidad de Zaragoza, España

INTELIGENCIA ARTIFICIAL Y PATROCINIO CSR: EFECTOS SOBRE LA CONFIANZA DEL CONSUMIDOR

Zapata Agüera, María de la Soledad

Universidad de Málaga, España

NOT ALL SUSTAINABILITY DIMENSIONS ARE CREATED EQUAL: WHICH ESG PERCEPTION DRIVES FINANCIAL BRAND VALUE?

Salinas, Gabriela^1,2; Abril, Carmen²

1: Universidad Pontificia Comillas, Madrid, Spain; 2: Universidad Complutense Madrid, Spain

EDUCATION FOR SUSTAINABLE DEVELOPMENT (ESD): A GAMIFICATION APPROACH TO INCREASE ETHICAL CONSUMER LITERACY OF MARKETING STUDENTS

Papaoikonomou, Eleni; Nguyen, Quang; Barrullas-Bonet, Judit; Catalin Mara, Liviu; Alarcón Alarcón, Amado

Universitat Rovira i Virgili, España

Gamblers’ response to warning messages embedded in sports betting advertising

Charron, Jean Philippe; Redondo Bellón, Ignacio; Serrano de Lara, Diana; Sanz Cobos, Javier

Universidad Autónoma de Madrid, Spain