Privacy Statement

An Overview of Data Protection

General

The following gives a simple overview of what happens to your personal information when you visit and use this ConfTool installation. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below.

Services used to store and process your data

The operators of this web-based system use ConfTool Pro to prepare and organize this event. The ConfTool software and the servers storing and processing your data are provided by ConfTool GmbH. All servers are hosted by ConfTool GmbH and are located in ISO 27001 certified data centers in Germany. All data is stored and processed on behalf of the organizers of this event, they are the operators of this ConfTool installation (hereinafter also referred to as "we or "us"). Every event uses a separate installation and database and every ConfTool operator has only access to the data of his/her own installation (corresponding to the data separation principle of Art. 64 (3) BDSG 2018).

ConfTool GmbH will never use the data of any of the installation for other purposes as authorized by the ConfTool operator. ConfTool GmbH will never distribute any data to third parties without prior written authorization of the ConfTool operators. ConfTool GmbH is a German software service provider that considers the standards of the European GDPR and the German BDSG.

Data collection when using the ConfTool system

Who is responsible for the data collected by this ConfTool installation?

The data collected by this ConfTool installation are used and processed by Asociación Española de Marketing Académico y Profesional (AEMARK)

CIF: G84642537

Mail address: Facultad de Economía y Empresa. Campus Universitario de Espinardo., 30100, Espinardo, Murcia

e-mail: secretaria@aemark.org

How do we collect your data?

Some data are collected when you provide them to us. This could, for example, be data you enter into a form when you create a user account, submit a proposal or register as participant.

Other data are collected automatically by our IT systems when you access the ConfTool system. These data are primarily technical data such as the browser and operating system you are using or the date and time when you accessed the page. These data are collected automatically as soon as you access and use the ConfTool system.

What do we use your data for?

Depending on the products, services or functionalities that you wish to enjoy at any given time, we will need to process certain data or others. In general, this data will be, depending on the case, the following:

* Your identification data.

* Your identification data (For example: Your name, surname, language, country from which you interact with us, contact details, etc.)

Your personal data (For example: Your name, surname, language, country from which you interact with us, contact details, etc.)

Connection, geolocation and navigation data (in case you interact with us from your mobile phone, for example).

* Your personal information if you interact with us from your mobile phone.

* Commercial information if you are subscribed to our newsletter.

Commercial information if you are subscribed to our newsletter.

Data about your tastes and preferences.

Remember that, when we ask you to fill in your personal data to give you access to some functionality or service of the website, we will mark some fields as mandatory, since they are data that we need to provide you with the service or give you access to the functionality in question.

Please note that if you choose not to provide us with this information, you may not be able to complete your registration as a user or you may not be able to use those services or features.

The person in charge and manager of this facility processes your data for the following purposes:
1. To deal with the requests or requests that you make through the different means incorporated into our website. We only process the personal data that is strictly necessary to manage or resolve your application or request.
2. For marketing purposes. To the extent that you subscribe to our Newsletter, your personal data will be used for the periodic sending of company newsletters. You should remember that you can unsubscribe from the Newsletter, at any time and free of charge, by contacting us via the e-mail address of the data controller or by following the instructions that we will offer you in each of our communications.
3. For the management of social networksIn the event that you follow us or contact us through the different social networks in which we are present, we will process the data that you provide us through them. with the sole purpose of responding to your messages or comments and the management of our contact list.

 

4. Usability and quality analysis to improve our services (Cookies)If you access our Platform, we inform you that we will process your browsing data for analytical and statistical purposes, i.e. to understand how users interact with our Platform and thus be able to make improvements to it. Likewise, we occasionally carry out quality actions and surveys aimed at finding out the degree of satisfaction of our customers and users and detecting those areas in which we can improve.

 

5. In the event that you register as a member, we will process and manage your registration, such as maintaining contact with you, sending you communications relating to congresses and invoicing your membership fee, and in the event that you register for our congress, we will process your data to manage your participation in the congress and to send you communications relating to the congress. If you authorise us to do so, we may also make use of photographic and audiovisual material of the activities carried out at the Congress. The aforementioned material may be used for the dissemination and advertising of the event on the website and social networks of the organisation, in brochures and/or advertising posters and in other media. It may also be used for internal purposes of the organisation. The material indicated will be used with full respect for the right to honour, to personal and family privacy and to one's own image. The authorisation is given free of charge. You may withdraw your consent or exercise your rights by sending an email to secretaria@aemark.org 

What is the legal basis for processing your data?
The legal basis that allows us to process your personal data also depends on the purpose for which we process them, thus we will find different legal bases under the following purposes:
Attention requests for information.
The legal basis for the processing of your data is the informed consent to respond to queries raised through the website, which implies the acceptance of these conditions by the interested party.
1. Marketing.
The legitimate basis for processing your data for marketing purposes is the consent you provide.
2. Social Networking.
The basis of legitimacy is the informed consent to respond to queries raised through the social network, as well as the time when you follow us and want to be part of our contact list.
3. Usability and quality analysis (Cookies)
User consent to the implementation of cookies.
4. Registration as a member or registration for the Congress.
The member's consent for registration and/or to authorise us to make use of the audiovisual and photographic material captured during the event, through their own request, as well as the association's legitimate interest in managing its members and promoting its events and activities.

How long will we keep your data?
Request for information.
We will process your data for as long as necessary to deal with your request or enquiry and for 1 year thereafter.
1. Marketing
We will process your data until you unsubscribe or cancel your subscription to the newsletter.
2. Social media
We will process your data for as long as it is necessary to deal with your request or request and for as long as you are a follower of our profile.
3. Usability and quality analysis (Cookies)
As set out in the cookies policy.
4. Registration as a member or registration for the Congress.
We will store your data for as long as you are a member and afterwards, your data may be stored in order to keep a history of members.
In the event that you only register for the Congress, we will only process your data for the time strictly necessary to manage your participation in the Congress. Data from audiovisual and photographic material will be processed as long as you do not withdraw the consent given for their capture.

 

WHAT ARE YOUR RIGHTS WHEN YOU PROVIDE US WITH YOUR DATA?
We undertake to respect the confidentiality of your personal data and to guarantee you the exercise of your rights.
You may exercise these rights free of charge by sending us an e-mail to our address secretaria@aemark.org, simply indicating the reason for your request and the right you wish to exercise.
If we consider it necessary to identify you, we may ask you for a copy of a document proving your identity. In particular, regardless of the purpose or the legal basis on which we process your data, you have the right to:
Ask us for access to the data we hold about you.
Ask us to rectify the data we already hold about you. Please note that by actively providing us with your personal information in any way, you warrant that it is true and accurate and you undertake to notify us of any changes or modifications to it.
Ask us to delete your data to the extent that they are no longer necessary for the purpose for which we need to process them as we have previously informed you, or to the extent that we no longer have the legitimacy to do so.

Ask us to restrict the processing of your data, which means that in certain cases you can ask us to temporarily stop processing your data or to keep it longer than necessary when you may need it. If you have given us your consent to process your data for any purpose, you also have the right to withdraw your consent at any time.

To receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format and to transmit it to another data controller. Moreover, where the processing of your data is based on our legitimate interest, you also have the right to object to the processing of your data.

Finally, we inform you of your right to lodge a complaint with the relevant data protection supervisory authority, in particular with the Spanish Data Protection Agency https://www.agpd.es/portalwebAGPD/index-ides-idphp.php.

 

General and Mandatory Information

Data protection

The operators of this ConfTool installation take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this ConfTool installation, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Additionally, the Spanish Association of Academic and Professional Marketing (AEMARK) will process your personal data to manage your registration to the Congress, as well as to answer your queries. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, opposition to automated decision making and limitation to the purpose by sending an email to secretaria@aemark.org.

Please note that data transmitted via the internet (e.g. via e-mail communication) may be subject to security vulnerabilities. A complete protection of your data from third-party access is not possible.

Party responsible for this ConfTool installation

The party responsible for the data processing with this ConfTool installation is Asociación Española de Marketing Académico y Profesional (AEMARK), CIF: G84642537, Facultad de Economía y Empresa. Campus Universitario de Espinardo., 30100, Espinardo, Murcia (e-mail: secretaria@aemark.org

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal e-mail making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the country (or state) in which the operator of this ConfTool installation is headquartered. A list of the data protection officers of Germany and other EU countries and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

TLS encryption

This ConfTool installation uses TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the operator of this ConfTool installation. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in the legal notice if you have further questions on the topic of personal data.

Opposition to promotional e-mails

We hereby expressly prohibit the use of the contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The operator of this ConfTool installation reserves the right to take specific legal action if unsolicited advertising material, such as e-mail spam, is received.

Data Collection in the ConfTool System

Cookies

The ConfTool system uses cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make the ConfTool system more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit this ConfTool installation.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies will limit the functionality of this ConfTool installation.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of GDPR. The operator of this ConfTool installation has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

System logging

The operator of this ConfTool installation automatically collects and stores information that your browser automatically transmits to us in a "server log" and a "ConfTool user log". These information are:

• Page accessed and data transmitted
• Date and time of the server request
• Browser type and browser version
• Operating system used
• Referrer URL
• IP and host name of the accessing computer

These data will not be combined with data from other sources. The data are mainly used to improve security and usability of the system and allows the ConfTool operators to help you when you have problems using the system.

The basis for data processing is Art. 6 paragraph 1, letter b of GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share these data without your permission.

We will, therefore, process any data you enter into the contact form only with your consent per Art. 6 (1)(a) GDPR. You may revoke your consent at any time. An informal e-mail making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Registration with this ConfTool installation

You can register with the ConfTool system in order to access functions offered here. The input data will only be used for the purpose of using the respective website or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.

To inform you about important changes such as those within the scope of this ConfTool installation or technical changes, we will use the e-mail address specified during registration.

We will process the data provided during registration only based on your consent per Art. 6 (1)(a) GDPR. You may revoke your consent at any time with future effect. An informal e-mail making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will continue to store the data collected during registration for as long as you remain registered in this ConfTool installation. Statutory retention periods remain unaffected.

Processing of data (customer and contract data)

We collect, process, and use personal data only insofar as it is necessary to establish, or modify legal relationships with us (master data). This is done based on Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing this ConfTool installation (usage data) only to the extent required to enable you to access our service or to bill you for the same.

Collected customer data shall be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data transferred when signing up for services and digital content

We transmit personal data to third parties only to the extent required to fulfill the terms of your contract with us, for example, to banks entrusted to process your payments.

Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.

The basis for data processing is Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Submission of Proposals and Co-Authorship

The submitting author ensures that all co-authors have seen and approved the following privacy terms:

• The submission and the personal data of all authors (full name, e-mail address, affiliation) may be stored in the ConfTool system.
• All authors agree to the publication of the submission by a publisher chosen by the event organizers and chairs.
• All authors agree to the publication of their submissions or part of it and their names and affiliations in the agenda of the event, both offline and online.
• All authors agree to receive e-mails related to their submission from the organizers.
• The personal data of authors may be shared with the members of the program committee of the event.
• The names of authors may be sent by e-mail between the organizers and chairs of the event.
• In case a single-blind reviewing is used, the author data will also be shared with the reviewers of the event.
• In case an open reviewing process is used, the author data may also be available to other authors and users of the system.
• The organizers are permitted to create user accounts on behalf of the co-authors in the ConfTool system for the event.

E-Mail Newsletter Related to the Event

Newsletter data

If you would like to receive news about this event, we require a valid e-mail address as well as information that allows us to verify that you are the owner of the specified e-mail address and that you agree to receive the newsletter. No additional data is collected or is only collected on a voluntary basis. We only use these data to send the requested information and do not pass it on to third parties.

We will, therefore, process any data you enter into the contact form only with your consent per Art. 6 (1) (a) GDPR. You can revoke consent to the storage of your data and e-mail address as well as their use for sending the newsletter at any time. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. e-mail addresses for the author or participant area) remain unaffected.

Assignment of audiovisual rights during the event

ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), CIF G84642537, to make use of the photographic and audiovisual material of the activities carried out at the XXXVI Congreso Internacional de Marketing AEMARK 2025, to be held from 17 to 19 September 2025. The aforementioned material may be used for the dissemination and publicity of the event on the website and social networks of the entity, in brochures and/or advertising posters and in other media. It may also be used for internal purposes of the organisation. The material indicated will be used with full respect for the right to honour, to personal and family privacy and to one's own image. The authorisation is given free of charge. You may withdraw the consent granted or exercise your rights by sending an e-mail to secretaria@aemark.org.

Payment Services

Encrypted payments

If you enter into a contract which requires you to send us your payment information (e.g. account number for direct debits), we will require this data to process your payment.

Payment transactions using common means of payment (Visa/MasterCard, direct debit) are only made via encrypted TLS connections. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon in your browser line is visible.

In the case of encrypted communication, any payment details you submit to this ConfTool installation or a payment service provider cannot be read by third parties.

This ConfTool installation accepts credit card payments via Banco de Sabadell.

If you select credit card payment, the payment data you provide will be supplied to the gateway provider and the corresponding credit card networks and banks based on Art. 6 (1) (a) (Consent) and Art. 6 (1) (b) GDPR (Processing for contract purposes). You have the option to revoke your consent at any time with future effect. It does not affect the processing of data previously collected.

Changes to our Privacy Statement

Please note that we may update this statement if required.

This statement was last updated on 25 February 2022.

International data transfers

.

Any international transfer of personal data (e.g. in the case of the use of cookies, social media, etc.) will be based on your express consent, in the absence of an adequacy decision, adequate safeguards or other legal basis to legitimise it.