Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
| Date: Thursday, 12/Sept/2024 | ||||||||
| 9:00am - 10:30am |
CB1: Consumer behaviour 1 Location: Aula 2.24 Chair: Cristina Calvo Porral |
CC1: Comportamiento del Consumidor 1 Location: Aula 1.07 Chair: Elena Higueras-Castillo |
ICT1: ICT, e-marketing & mobile marketing 1 Location: Aula 1.08 Chair: Amparo Cervera-Taulet |
MKT1: Marketing Turístico 1 Location: Aula 2.25 Chair: Luis Jose Callaris Fiol |
PhD1: PhD Dissertation 1 Location: Sala de Vistas Chair: Juan Carlos Gázquez Abad |
TD1: Tesis Doctorales 1 Location: Salón de Grados Chair: Maria Fuentes-Blasco |
TMK1: Tourism Marketing 1 Location: Aula 1.10 Chair: Durdana Ozretic-Dosen |
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| 10:30am - 11:00am |
COFFEE-BREAK: Coffee break Location: Hall Facultad (Planta 1-Edificio "Cardenal Gil de Albornoz") |
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| 10:30am - 1:30pm |
PÓSTERS1: Poster session Location: Posters Area (Planta 1-Edificio "Cardenal Gil de Albornoz") |
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| 11:00am - 12:30pm |
CB2: Consumer behaviour 2 Location: Aula 1.08 Chair: Manuel Cuadrado-García |
CC2: Comportamiento del Consumidor 1 Location: Aula 2.25 Chair: Manuel Parras Rosa |
MESA: Panel Discussion: 'Successful Marketing Experiences in Castilla-La Mancha' Location: Salón de Grados Chair: Miguel Angel Gómez-Borja Participantes:
D. Jaime Sánchez Fraga, Director General Comercial de Incarlopsa;
D. Francisco Villanueva Atencia, CEO de Imedia Comunicación;
D. Diego Álvarez Martínez, presidente de la Asociación "Donde Nacen los Sabores";
D. Antonio Martínez Blasco, presidente D.O. Queso Manchego;
D. Ángel Ortega, Gerente D.O. Vinos "La Mancha".
Moderador: Prof. Dr. Miguel Ángel Gómez Borja, Catedrático de Marketing UCLM |
MKM1: Marketing Multisectorial 1 Location: Aula 2.24 Chair: Gloria Berenguer Contrí |
MKT2: Marketing Turístico 2 Location: Aula 1.10 Chair: IRENE GIL SAURA |
PhD2: PhD Dissertation 2 Location: Sala de Vistas Chair: Anett Erdmann |
TD2: Tesis Doctorales 2 Location: Aula 1.07 Chair: Isabel María Rosa Díaz |
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| 12:30pm - 1:30pm |
EDT: Meet the editors Location: Salón de Actos Chair: Carlos Flavián Blanco Marianna Sigala,
Editor-in-Chief del Journal of Hospitality and Tourism Management;
Justin Paul,
Editor-in-Chief del International Journal of Consumer Studies;
Marina Dabić,
Editor-in-Chief de Technology in Society
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| 1:30pm - 3:30pm |
Almuerzo de trabajo Location: Hall Facultad (Planta 1-Edificio "Cardenal Gil de Albornoz") |
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| 3:30pm - 5:00pm |
4P's 1: Product, Price, Communication & Distribution decisions 1 Location: Aula 1.08 Chair: Belén Bande |
4Ps 1: Decisiones de Producto, Precio, Comunicación y Distribución 1 Location: Aula 1.07 Chair: Mercedes Martos-Partal |
CB3: Consumer behaviour 3 Location: Aula 1.10 Chair: Ruben Huertas Garcia |
ÉTIC1: Ética, RSC y Marketing no-lucrativo 1 Location: Aula 1.11 Chair: Francisco J. Sarabia Sánchez |
MKM2: Marketing Multisectorial 2 Location: Aula 1.12 Chair: HAYDEE CALDERON GARCIA |
MKT3: Marketing Turístico 3 Location: Salón de Grados Chair: Elena Carvajal Trujillo |
MMK1: Multisectorial marketing 1 Location: Aula 2.25 Chair: Maria Sicilia |
TIC1: TIC, e-marketing y mobile marketing 1 Location: Aula 2.24 Chair: Teodoro Luque Martínez |
| 5:00pm - 6:30pm |
CB4: Consumer behaviour 4 Location: Aula 1.07 Chair: Pedro Cuesta Valiño |
CC3: Comportamiento del Consumidor 3 Location: Aula 1.08 Chair: MARIA ANGELES GARCIA HARO |
ETH1: Ethics, Social Responsibility & Non-profit Marketing 1 Location: Aula 1.10 Chair: Ana Belén Casado Díaz |
ÉTIC2: Ética, RSC y Marketing no-lucrativo 2 Location: Aula 1.11 Chair: Mª Ángeles Iniesta Bonillo |
ICT2: ICT, e-marketing & mobile marketing 2 Location: Aula 1.12 Chair: Enrique Bigne |
MKT4: Marketing Turístico 4 Location: Salón de Grados Chair: Sebastián Molinillo Jiménez |
TIC2: TIC, e-marketing y mobile marketing 2 Location: Aula 2.25 Chair: Rebeca San José Cabezudo |
TMK2: Tourism Marketing 2 Location: Aula 2.24 Chair: Mariola Palazon |
| 7:30pm - 8:30pm |
CATEDRAL: Cultural activity: visit and double organ concert Location: Catedral de Cuenca |
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| 8:30pm - 9:30pm |
VISITA: Guided tour of the historic center of Cuenca (declared as World Heritage Site) Location: Catedral de Cuenca Starting point: Cuenca Cathedral
(Groups and guides in Spanish and English) |
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| 9:30pm - 11:30pm |
Cena networking Location: Restaurante "Recreo Peral" |
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Contact and Legal Notice · Contact Address:  Privacy Statement · Conference: AEMARK 2024 |
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