Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
| Date: Thursday, 12/Sept/2024 | |
| 9:00am - 10:30am | CB1: Consumer behaviour 1 Location: Aula 2.24 Session Chair: Cristina Calvo Porral |
| 9:00am - 10:30am | CC1: Comportamiento del Consumidor 1 Location: Aula 1.07 Session Chair: Elena Higueras-Castillo |
| 9:00am - 10:30am | ICT1: ICT, e-marketing & mobile marketing 1 Location: Aula 1.08 Session Chair: Amparo Cervera-Taulet |
| 9:00am - 10:30am | MKT1: Marketing Turístico 1 Location: Aula 2.25 Session Chair: Luis Jose Callaris Fiol |
| 9:00am - 10:30am | PhD1: PhD Dissertation 1 Location: Sala de Vistas Session Chair: Juan Carlos Gázquez Abad |
| 9:00am - 10:30am | TD1: Tesis Doctorales 1 Location: Salón de Grados Session Chair: Maria Fuentes-Blasco |
| 9:00am - 10:30am | TMK1: Tourism Marketing 1 Location: Aula 1.10 Session Chair: Durdana Ozretic-Dosen |
| 10:30am - 11:00am | COFFEE-BREAK: Coffee break Location: Hall Facultad (Planta 1-Edificio "Cardenal Gil de Albornoz") |
| 10:30am - 1:30pm | PÓSTERS1: Poster session Location: Posters Area (Planta 1-Edificio "Cardenal Gil de Albornoz") |
| 11:00am - 12:30pm | CB2: Consumer behaviour 2 Location: Aula 1.08 Session Chair: Manuel Cuadrado-García |
| 11:00am - 12:30pm | CC2: Comportamiento del Consumidor 1 Location: Aula 2.25 Session Chair: Manuel Parras Rosa |
| 11:00am - 12:30pm | MESA: Panel Discussion: 'Successful Marketing Experiences in Castilla-La Mancha' Location: Salón de Grados Session Chair: Miguel Angel Gómez-Borja Participantes:
D. Jaime Sánchez Fraga, Director General Comercial de Incarlopsa;
D. Francisco Villanueva Atencia, CEO de Imedia Comunicación;
D. Diego Álvarez Martínez, presidente de la Asociación "Donde Nacen los Sabores";
D. Antonio Martínez Blasco, presidente D.O. Queso Manchego;
D. Ángel Ortega, Gerente D.O. Vinos "La Mancha".
Moderador: Prof. Dr. Miguel Ángel Gómez Borja, Catedrático de Marketing UCLM |
| 11:00am - 12:30pm | MKM1: Marketing Multisectorial 1 Location: Aula 2.24 Session Chair: Gloria Berenguer Contrí |
| 11:00am - 12:30pm | MKT2: Marketing Turístico 2 Location: Aula 1.10 Session Chair: IRENE GIL SAURA |
| 11:00am - 12:30pm | PhD2: PhD Dissertation 2 Location: Sala de Vistas Session Chair: Anett Erdmann |
| 11:00am - 12:30pm | TD2: Tesis Doctorales 2 Location: Aula 1.07 Session Chair: Isabel María Rosa Díaz |
| 12:30pm - 1:30pm | EDT: Meet the editors Location: Salón de Actos Session Chair: Carlos Flavián Blanco Marianna Sigala,
Editor-in-Chief del Journal of Hospitality and Tourism Management;
Justin Paul,
Editor-in-Chief del International Journal of Consumer Studies;
Marina Dabić,
Editor-in-Chief de Technology in Society
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| 1:30pm - 3:30pm | Almuerzo de trabajo Location: Hall Facultad (Planta 1-Edificio "Cardenal Gil de Albornoz") |
| 3:30pm - 5:00pm | 4P's 1: Product, Price, Communication & Distribution decisions 1 Location: Aula 1.08 Session Chair: Belén Bande |
| 3:30pm - 5:00pm | 4Ps 1: Decisiones de Producto, Precio, Comunicación y Distribución 1 Location: Aula 1.07 Session Chair: Mercedes Martos-Partal |
| 3:30pm - 5:00pm | CB3: Consumer behaviour 3 Location: Aula 1.10 Session Chair: Ruben Huertas Garcia |
| 3:30pm - 5:00pm | ÉTIC1: Ética, RSC y Marketing no-lucrativo 1 Location: Aula 1.11 Session Chair: Francisco J. Sarabia Sánchez |
| 3:30pm - 5:00pm | MKM2: Marketing Multisectorial 2 Location: Aula 1.12 Session Chair: HAYDEE CALDERON GARCIA |
| 3:30pm - 5:00pm | MKT3: Marketing Turístico 3 Location: Salón de Grados Session Chair: Elena Carvajal Trujillo |
| 3:30pm - 5:00pm | MMK1: Multisectorial marketing 1 Location: Aula 2.25 Session Chair: Maria Sicilia |
| 3:30pm - 5:00pm | TIC1: TIC, e-marketing y mobile marketing 1 Location: Aula 2.24 Session Chair: Teodoro Luque Martínez |
| 5:00pm - 6:30pm | CB4: Consumer behaviour 4 Location: Aula 1.07 Session Chair: Pedro Cuesta Valiño |
| 5:00pm - 6:30pm | CC3: Comportamiento del Consumidor 3 Location: Aula 1.08 Session Chair: MARIA ANGELES GARCIA HARO |
| 5:00pm - 6:30pm | ETH1: Ethics, Social Responsibility & Non-profit Marketing 1 Location: Aula 1.10 Session Chair: Ana Belén Casado Díaz |
| 5:00pm - 6:30pm | ÉTIC2: Ética, RSC y Marketing no-lucrativo 2 Location: Aula 1.11 Session Chair: Mª Ángeles Iniesta Bonillo |
| 5:00pm - 6:30pm | ICT2: ICT, e-marketing & mobile marketing 2 Location: Aula 1.12 Session Chair: Enrique Bigne |
| 5:00pm - 6:30pm | MKT4: Marketing Turístico 4 Location: Salón de Grados Session Chair: Sebastián Molinillo Jiménez |
| 5:00pm - 6:30pm | TIC2: TIC, e-marketing y mobile marketing 2 Location: Aula 2.25 Session Chair: Rebeca San José Cabezudo |
| 5:00pm - 6:30pm | TMK2: Tourism Marketing 2 Location: Aula 2.24 Session Chair: Mariola Palazon |
| 7:30pm - 8:30pm | CATEDRAL: Cultural activity: visit and double organ concert Location: Catedral de Cuenca |
| 8:30pm - 9:30pm | VISITA: Guided tour of the historic center of Cuenca (declared as World Heritage Site) Location: Catedral de Cuenca Starting point: Cuenca Cathedral
(Groups and guides in Spanish and English) |
| 9:30pm - 11:30pm | Cena networking Location: Restaurante "Recreo Peral" |
| Date: Friday, 13/Sept/2024 | |
| 9:00am - 10:30am | 4Ps 2: Decisiones de Producto, Precio, Comunicación y Distribución 2 Location: Aula 1.07 Session Chair: Francisco José Mas Ruiz |
| 9:00am - 10:30am | CB5: Consumer behaviour 5 Location: Aula 1.08 Session Chair: Pilar López Belbeze |
| 9:00am - 10:30am | CC4: Comportamiento del Consumidor 4 Location: Aula 1.10 Session Chair: Desiderio Gutiérrez Taño |
| 9:00am - 10:30am | ETH2: Ethics, Social Responsibility & Non-profit Marketing 2 Location: Aula 1.11 Session Chair: Inés López López |
| 9:00am - 10:30am | ÉTIC3: Ética, RSC y Marketing no-lucrativo 3 Location: Aula 1.12 Session Chair: Jesus Cambra Fierro |
| 9:00am - 10:30am | ICT3: ICT, e-marketing & mobile marketing 3 Location: Salón de Grados Session Chair: Mónica Cortiñas Ugalde |
| 9:00am - 10:30am | MKM3: Marketing Multisectorial 3 Location: Aula 2.25 Session Chair: Antonio Navarro García |
| 9:00am - 10:30am | MKT5: Marketing Turístico 5 Location: Aula 2.24 Session Chair: Belén Ruiz |
| 9:00am - 10:30am | TIC3: TIC, e-marketing y mobile marketing 3 Location: Sala de Vistas Session Chair: Julio Jiménez-Martinez |
| 10:30am - 11:00am | COFFEE BREAK: Coffee break Location: Hall Facultad (Planta 1-Edificio "Cardenal Gil de Albornoz") |
| 10:30am - 1:30pm | PÓSTERS2: Poster session Location: Posters Area (Planta 1-Edificio "Cardenal Gil de Albornoz") |
| 11:00am - 12:30pm | 4P's 2: Product, Price, Communication & Distribution decisions 2 Location: Aula 1.07 Session Chair: Juan Carlos Gázquez Abad |
| 11:00am - 12:30pm | 4Ps 3: Decisiones de Producto, Precio, Comunicación y Distribución 3 Location: Aula 1.08 Session Chair: Alejandro Mollá Descals |
| 11:00am - 12:30pm | CC5: Comportamiento del Consumidor 5 Location: Aula 1.10 Session Chair: Luis Vicente Casaló Ariño |
| 11:00am - 12:30pm | ETH3: Ethics, Social Responsibility & Non-profit Marketing 3 Location: Aula 1.11 Session Chair: Salvador Ruiz de Maya |
| 11:00am - 12:30pm | ÉTIC4: Ética, RSC y Marketing no-lucrativo 4 Location: Aula 1.12 Session Chair: Maria del Mar Garcia de los Salmones Sanchez |
| 11:00am - 12:30pm | MKM4: Marketing Multisectorial 4 Location: Salón de Grados Session Chair: David Servera Francés |
| 11:00am - 12:30pm | MKT6: Marketing Turístico 6 Location: Aula 2.23 Session Chair: AGUEDA ESTEBAN TALAYA |
| 11:00am - 12:30pm | TIC4: TIC, e-marketing y mobile marketing 4 Location: Aula 2.24 Session Chair: Pedro Canales Ronda |
| 12:30pm - 1:30pm | KEY: Keynote Speaker Location: Salón de Actos Venkatesh Shankar
Brierley Endowed Professor of Marketing & Academic Director
Cox School of Business, Southern Methodist University |
| 1:30pm - 4:00pm | Almuerzo de trabajo Location: Restaurante "Recreo Peral" |
| 4:00pm - 5:30pm | CC6: Comportamiento del Consumidor 6 Location: Aula 1.07 Session Chair: Inés Küster Boluda |
| 4:00pm - 5:30pm | CC7: Comportamiento del Consumidor 7 Location: Aula 1.08 Session Chair: Pilar Yustres Duro |
| 4:00pm - 5:30pm | ÉTIC5: Ética, RSC y Marketing no-lucrativo 5 Location: Aula 1.11 Session Chair: Mónica Veloso Huertas |
| 4:00pm - 5:30pm | ICT4: ICT, e-marketing & mobile marketing 4 Location: Aula 1.12 Session Chair: Manuela López |
| 4:00pm - 5:30pm | MKM5: Marketing Multisectorial 5 Location: Salón de Grados Session Chair: Blanca Hernandez-Ortega |
| 4:00pm - 5:30pm | MKT7: Marketing Turístico 7 Location: Aula 2.23 Session Chair: Francisco Rejón-Guardia |
| 4:00pm - 5:30pm | MKT8: Marketing Turístico 8 Location: Aula 2.24 Session Chair: Natalia Vila López |
| 4:00pm - 5:30pm | MMK2: Multisectorial marketing 2 Location: Sala de Vistas Session Chair: Jon CHARTERINA ABANDO |
| 4:00pm - 5:30pm | TIC5: TIC, e-marketing y mobile marketing 5 Location: Aula 2.22 Session Chair: Josefa D. Martín-Santana |
| 5:30pm - 6:30pm | ASM: AEMARK General Asembly Location: Salón de Actos |
| 6:30pm - 7:00pm | PREM: Awards Ceremony Location: Salón de Actos |
| 9:00pm - 11:00pm | Cena/Dinner: Gala Dinner Location: Parador Nacional de Turismo de Cuenca |