AEMARK 2024
Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
| Date: Thursday, 12/Sept/2024 | |
| 9:00am - 10:30am | CB1: Consumer behaviour 1 Location: Aula 2.24 |
| 9:00am - 10:30am | CC1: Comportamiento del Consumidor 1 Location: Aula 1.07 |
| 9:00am - 10:30am | ICT1: ICT, e-marketing & mobile marketing 1 Location: Aula 1.08 |
| 9:00am - 10:30am | MKT1: Marketing Turístico 1 Location: Aula 2.25 |
| 9:00am - 10:30am | PhD1: PhD Dissertation 1 Location: Sala de Vistas - Ismael Becerril Castrillejo: Value perception and post-purchase behaviors of recurring customers. Evidence in hedonic services with contractual and non-contractual linkage
- Paula Britián Arcas: Analysing the effectiveness of gamification: A strategy to create engaging, motivating and enjoyable user experiences
- Estefanía Ballester Chirica: Brand associations and customer brand engagement in social media: Analysing brand-, user- and influencer-generated content
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| 9:00am - 10:30am | TD1: Tesis Doctorales 1 Location: Salón de Grados - Ángel Luis Coves Martínez: Efecto del uso de las aplicaciones móviles de viaje y la cultura en el comportamiento del turista
- Edgar Javier Sabina del Castillo: Análisis del comportamiento de consumo de productos locales en contextos regionales y turísticos a través de modelos basados en la teoría del comportamiento planificado: el caso del vino canario
- Blas Alcalá García: Turismo colaborativo y sostenible. Evaluación de motivaciones y perfiles de usuario en la plataforma AirBnB
- Beatriz García Carrión: Comprensión de los mecanismos cognitivos y afectivos implicados en el procesamiento de la comunicación online turística. Un enfoque integrador neurocientífico
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| 9:00am - 10:30am | TMK1: Tourism Marketing 1 Location: Aula 1.10 |
| 10:30am - 11:00am | COFFEE-BREAK: Coffee break Location: Hall Facultad (Planta 1-Edificio "Cardenal Gil de Albornoz") |
| 10:30am - 1:30pm | PÓSTERS1: Poster session Location: Posters Area (Planta 1-Edificio "Cardenal Gil de Albornoz") |
| 11:00am - 12:30pm | CB2: Consumer behaviour 2 Location: Aula 1.08 |
| 11:00am - 12:30pm | CC2: Comportamiento del Consumidor 1 Location: Aula 2.25 |
| 11:00am - 12:30pm | MESA: Panel Discussion: 'Successful Marketing Experiences in Castilla-La Mancha' Location: Salón de Grados Participantes:
D. Jaime Sánchez Fraga, Director General Comercial de Incarlopsa;
D. Francisco Villanueva Atencia, CEO de Imedia Comunicación;
D. Diego Álvarez Martínez, presidente de la Asociación "Donde Nacen los Sabores";
D. Antonio Martínez Blasco, presidente D.O. Queso Manchego;
D. Ángel Ortega, Gerente D.O. Vinos "La Mancha".
Moderador: Prof. Dr. Miguel Ángel Gómez Borja, Catedrático de Marketing UCLM |
| 11:00am - 12:30pm | MKM1: Marketing Multisectorial 1 Location: Aula 2.24 |
| 11:00am - 12:30pm | MKT2: Marketing Turístico 2 Location: Aula 1.10 |
| 11:00am - 12:30pm | PhD2: PhD Dissertation 2 Location: Sala de Vistas - Laura Sáez Ortuño: The emerging landscape of Social Media Data Collection: anticipating trends and addressing future challenges
- Sergio Barta Arroyos: Augmented reality as a tool to improve decision-making in online shopping: mitigating the problem of product return
- Natalia Lavado Nalvaiz: Trust-building mechanisms to reduce the negative consequences of privacy loss when using smart home speakers
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| 11:00am - 12:30pm | TD2: Tesis Doctorales 2 Location: Aula 1.07 - José Andrés Areiza Padilla: Etnocentrismo del consumidor en empresas que desarrollan servicios en contextos internacionales: antecedentes y consecuencias.
- Rosaura Puga García: Modelos centrados en los pacientes para comprender e influir en los comportamientos preventivos en salud de adultos mayores
- Pablo José Contreras Contreras: La felicidad del consumidor, las respuestas emocionales a las crisis y el comportamiento sostenible: un análisis multidimensional en el contexto de la pandemia del COVID-19
- Israel Javier Juma Michilena: Factores determinantes de actitudes e intenciones conductuales de la comunidad universitaria sobre el cambio climático
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| 12:30pm - 1:30pm | EDT: Meet the editors Location: Salón de Actos Marianna Sigala,
Editor-in-Chief del Journal of Hospitality and Tourism Management;
Justin Paul,
Editor-in-Chief del International Journal of Consumer Studies;
Marina Dabić,
Editor-in-Chief de Technology in Society
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| 1:30pm - 3:30pm | Almuerzo de trabajo Location: Hall Facultad (Planta 1-Edificio "Cardenal Gil de Albornoz") |
| 3:30pm - 5:00pm | 4P's 1: Product, Price, Communication & Distribution decisions 1 Location: Aula 1.08 |
| 3:30pm - 5:00pm | 4Ps 1: Decisiones de Producto, Precio, Comunicación y Distribución 1 Location: Aula 1.07 |
| 3:30pm - 5:00pm | CB3: Consumer behaviour 3 Location: Aula 1.10 |
| 3:30pm - 5:00pm | ÉTIC1: Ética, RSC y Marketing no-lucrativo 1 Location: Aula 1.11 |
| 3:30pm - 5:00pm | MKM2: Marketing Multisectorial 2 Location: Aula 1.12 |
| 3:30pm - 5:00pm | MKT3: Marketing Turístico 3 Location: Salón de Grados |
| 3:30pm - 5:00pm | MMK1: Multisectorial marketing 1 Location: Aula 2.25 |
| 3:30pm - 5:00pm | TIC1: TIC, e-marketing y mobile marketing 1 Location: Aula 2.24 |
| 5:00pm - 6:30pm | CB4: Consumer behaviour 4 Location: Aula 1.07 |
| 5:00pm - 6:30pm | CC3: Comportamiento del Consumidor 3 Location: Aula 1.08 |
| 5:00pm - 6:30pm | ETH1: Ethics, Social Responsibility & Non-profit Marketing 1 Location: Aula 1.10 |
| 5:00pm - 6:30pm | ÉTIC2: Ética, RSC y Marketing no-lucrativo 2 Location: Aula 1.11 |
| 5:00pm - 6:30pm | ICT2: ICT, e-marketing & mobile marketing 2 Location: Aula 1.12 |
| 5:00pm - 6:30pm | MKT4: Marketing Turístico 4 Location: Salón de Grados |
| 5:00pm - 6:30pm | TIC2: TIC, e-marketing y mobile marketing 2 Location: Aula 2.25 |
| 5:00pm - 6:30pm | TMK2: Tourism Marketing 2 Location: Aula 2.24 |
| 7:30pm - 8:30pm | CATEDRAL: Cultural activity: visit and double organ concert Location: Catedral de Cuenca |
| 8:30pm - 9:30pm | VISITA: Guided tour of the historic center of Cuenca (declared as World Heritage Site) Location: Catedral de Cuenca Starting point: Cuenca Cathedral
(Groups and guides in Spanish and English) |
| 9:30pm - 11:30pm | Cena networking Location: Restaurante "Recreo Peral" |
