Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Authors
 
Session Overview
Session
Sesión 9 DC: Sesión 9 Doctoral Colloquium
Time:
Wednesday, 11/Sept/2024:
2:30pm - 4:10pm

Session Chair: Joaquín Aldás Manzano
Session Chair: Salvador Ruiz de Maya
 Location: Aula "Ángel Luis Mota" - Sede UIMP

Sede de la Universidad Internacional Menéndez Pelayo (UIMP) C/Palafox, 1. Cuenca

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Presentations

Influencia de las narrativas ambientales en la generación de compromiso pro-transición energética. Un enfoque de Marketing Social.

Noelia Artiaga-Sánchez1, Francisco Sarabia-Sánchez2, Carla Rodriguez-Sanchez3

1Universidad Miguel Hernández, España; 2Universidad Miguel Hernández, España; 3Universidad de Alicante, España


UNVEILING GREEN PERCEIVED VALUE: INVESTIGATING INFORMATION SEEKING AND CONGRUENCE THROUGH THE S-O-R FRAMEWORK

Oliver Torres-Reynoso1, Carmen Rodríguez-Santos1, Jesús García-Madariaga2

1Universidad de León; 2Universidad Complutense de Madrid