AEMARK 2024

XXXV International Marketing Congress

11 - 13 September 2024 | Cuenca, Spain

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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Session

Sesión 9 DC: Sesión 9 Doctoral Colloquium

Time:

Wednesday, 11/Sept/2024:

2:30pm - 4:10pm

Session Chair: Joaquín Aldás Manzano
Session Chair: Salvador Ruiz de Maya

Location: Aula "Ángel Luis Mota" - Sede UIMP

Sede de la Universidad Internacional Menéndez Pelayo (UIMP) C/Palafox, 1. Cuenca

Presentations

Influencia de las narrativas ambientales en la generación de compromiso pro-transición energética. Un enfoque de Marketing Social.

Noelia Artiaga-Sánchez¹, Francisco Sarabia-Sánchez², Carla Rodriguez-Sanchez³

¹Universidad Miguel Hernández, España; ²Universidad Miguel Hernández, España; ³Universidad de Alicante, España

UNVEILING GREEN PERCEIVED VALUE: INVESTIGATING INFORMATION SEEKING AND CONGRUENCE THROUGH THE S-O-R FRAMEWORK

Oliver Torres-Reynoso¹, Carmen Rodríguez-Santos¹, Jesús García-Madariaga²

¹Universidad de León; ²Universidad Complutense de Madrid

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