AEMARK 2024

XXXV International Marketing Congress

11 - 13 September 2024 | Cuenca, Spain

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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Session

Sesión 7 DC: Sesión 7 Doctoral Colloquium

Time:

Wednesday, 11/Sept/2024:

2:30pm - 4:10pm

Session Chair: Joaquín Aldás Manzano
Session Chair: Salvador Ruiz de Maya

Location: Aula 1 - Sede UIMP

Sede de la Universidad Internacional Menéndez Pelayo (UIMP) C/Palafox, 1. Cuenca

Presentations

MARKETING GAMIFICATION: UNVEILING USER EXPERIENCES IN DIVERSE FORMATS AND CONTEXTUAL SETTINGS

Elías Vega, Carmen Camarero

Universidad de Valladolid, España

A HOLISTIC APPROACH TO CONTENT ELEMENTS THAT BOOST POSITIVE FIRMS’ OUTCOMES IN SOCIAL MEDIA.

Sara Lapresta-Romero, Blanca Hernández-Ortega

Universidad de Zaragoza, España

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