Conference Agenda

Session

Sesión 6 DC: Sesión 6 Doctoral Colloquium

Time:

Wednesday, 11/Sept/2024:

11:40am - 1:20pm

Session Chair: Joaquín Aldás Manzano
Session Chair: Salvador Ruiz de Maya

Location: Aula "Ángel Luis Mota" - Sede UIMP

Sede de la Universidad Internacional Menéndez Pelayo (UIMP) C/Palafox, 1. Cuenca

Presentations

Purchasing behaviour of apparel in immersive settings: A consumer neuroscience analysis.

Paula Tonda Alonso

Universidad de Valencia, España

Explaining consumer-brand relationships in the automobile industry

Mohamad Hashem^1,2, Carla Ruiz Mafe¹, Rafael Curras Perez¹

¹Universidad de Valencia, España; ²Abu Khader