AEMARK 2024

XXXV International Marketing Congress

11 - 13 September 2024 | Cuenca, Spain

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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Session

Sesión 6 DC: Sesión 6 Doctoral Colloquium

Time:

Wednesday, 11/Sept/2024:

11:40am - 1:20pm

Session Chair: Joaquín Aldás Manzano
Session Chair: Salvador Ruiz de Maya

Location: Aula "Ángel Luis Mota" - Sede UIMP

Sede de la Universidad Internacional Menéndez Pelayo (UIMP) C/Palafox, 1. Cuenca

Presentations

Purchasing behaviour of apparel in immersive settings: A consumer neuroscience analysis.

Paula Tonda Alonso

Universidad de Valencia, España

Explaining consumer-brand relationships in the automobile industry

Mohamad Hashem^1,2, Carla Ruiz Mafe¹, Rafael Curras Perez¹

¹Universidad de Valencia, España; ²Abu Khader

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