Conference Agenda

Session

CB5: Consumer behaviour 5

Time:

Friday, 13/Sept/2024:

9:00am - 10:30am

Session Chair: Pilar López Belbeze

Location: Aula 1.08

1ª planta Facultad de Ciencias Sociales de Cuenca

Presentations

From Gratification Seeking to Online Shopping Addiction

Laura Carmen Heredero Sánchez, María Carmen Camarero Izquierdo, Ana Isabel Rodríguez Escudero

Universidad de Valladolid, España

UNLOCKING BRAND PREFERENCE: EXAMINING CONSUMER RESPONSIBILITY FOR SUSTAINABLE CONSUMPTION DIRECT INFLUENCE AND BRAND TRUST MEDIATING ROLE

Joan Llonch, Pilar López, Josep Rialp

Universitat Autònoma de Barcelona, España

How engaging in eWOM influences its senders

Iffat Tarannum

Norwegian School of Economics, Norway

Special occasions and customized gifts: Exploring the moderating role of relationship status

Rocío Alarcón López¹, Simone de Jongh²

¹Universidad Pública de Navarra, España; ²Erasmus University Rotterdam, The Netherlands

Exploring the Psychological and Physiological Responses to In-Game Advertisements in Different Immersion Conditions

Luca Matteo Zagni^1,2, Sebastián Molinillo Jimenez², Francisco Rejón-Guardia², Rafael Anaya Sánchez²

¹Department of Management, University of Turin, Turin, Italy; ²Department of Economics and Business, University of Malaga, Malaga, Spain

EXPLANATORY FACTORS FOR LOCAL FOOD PURCHASE: AN APPLICATION OF THE STIMULUS-ORGANISM-RESPONSE MODEL

Vicent Tortosa Edo¹, Miguel Ángel Moliner Tena², Francisco Fermín Mallén Broch³

¹Universitat Jaume I, España; ²Universitat Jaume I, España; ³Universitat Jaume I, España