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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Session

Sesión 4 DC: Sesión 4 Doctoral Colloquium

Time:

Wednesday, 11/Sept/2024:

11:40am - 1:20pm

Session Chair: Joaquín Aldás Manzano
Session Chair: Salvador Ruiz de Maya

Location: Aula 1 - Sede UIMP

Sede de la Universidad Internacional Menéndez Pelayo (UIMP) C/Palafox, 1. Cuenca

Presentations

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON NEUROMARKETING FOR PREDICTING CONSUMER BEHAVIOR IN THE TOURISM SECTOR

Lidia Maestre Zarzo

Marketing Program, University of Valencia, Spain, España

Managing Conflict Between Tourists and Residents: A Smart Tourism Approach

Clara Madeira¹, Mónica Gómez-Suárez¹, Paula Rodrigues^2,3

¹Universidad Autónoma de Madrid, Portugal; ²Universidade Lusíada - Porto; ³COMEGI (Research Centre in Organizations, Markets and Industrial Management)