Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Session Chair: Joaquín Aldás Manzano Session Chair: Salvador Ruiz de Maya
Location:Aula 1 - Sede UIMP
Sede de la Universidad Internacional Menéndez Pelayo (UIMP)
C/Palafox, 1. Cuenca
Presentations
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON NEUROMARKETING FOR PREDICTING CONSUMER BEHAVIOR IN THE TOURISM SECTOR
Lidia Maestre Zarzo
Marketing Program, University of Valencia, Spain, España
Managing Conflict Between Tourists and Residents: A Smart Tourism Approach
Clara Madeira1, Mónica Gómez-Suárez1, Paula Rodrigues2,3
1Universidad Autónoma de Madrid, Portugal; 2Universidade Lusíada - Porto; 3COMEGI (Research Centre in Organizations, Markets and Industrial Management)
