AEMARK 2024

XXXV International Marketing Congress

11 - 13 September 2024 | Cuenca, Spain

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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Session

Sesión 2 DC: Sesión 2 Doctoral Colloquium

Time:

Wednesday, 11/Sept/2024:

9:20am - 11:20am

Session Chair: Joaquín Aldás Manzano
Session Chair: Salvador Ruiz de Maya

Location: Aula de Informática - Sede UIMP

Sede de la Universidad Internacional Menéndez Pelayo (UIMP) C/Palafox, 1. Cuenca

Presentations

UNDERSTANDING CONSUMERS OPINIONS ABOUT SMART HOTELS THROUGH BOOKING REVIEW ANALYSIS

Lorena Martínez-González¹, Juan Antonio Mondéjar-Jiménez¹, Mariola Palazón², María Sicilia²

¹Universidad de Castilla La-Mancha, España; ²Universidad de Murcia, España

Consumers’ motivations and engagement with AI-based digital assistants: A cross-cultural perspective (Morocco & Spain)

HOUDA ELAFDEL

Rabat Business School, Morocco

The paradigm of trust in digital businesses

Alexander Blanco

Universidad de Navarra, Spain

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